Investment Analysts’ Weekly Ratings Updates for Rollins (ROL)

Several brokerages have updated their recommendations and price targets on shares of Rollins (NYSE: ROL) in the last few weeks:

• 10/28/2026 – Rollins was downgraded by Weiss Ratings from “hold (c-)” to “sell (d+)”.
• 10/23/2026 – Rollins was given a new $33.00 price target by Canaccord Genuity Group. They now have a “hold” rating on the stock.
• 10/23/2026 – Rollins had its price target raised by UBS Group from $36.00 to $37.00. They now have a “neutral” rating on the stock.
• 10/23/2026 – Rollins had its price target lowered by Wells Fargo & Company from $27.00 to $26.00. They now have an “underweight” rating on the stock.
• 10/22/2026 – Rollins was given a new $42.00 price target by The Goldman Sachs Group.
• 10/19/2026 – Rollins had its price target lowered by Canaccord Genuity Group from $45.00 to $36.00. They now have a “hold” rating on the stock.
• 10/19/2026 – Rollins had its price target lowered by Sanford C. Bernstein from $42.00 to $35.00. They now have a “market perform” rating on the stock.
• 10/15/2026 – Rollins had its price target lowered by Citigroup from $46.00 to $32.00. They now have a “neutral” rating on the stock.
• 10/14/2026 – Rollins was given a new $36.00 price target by UBS Group. They now have a “neutral” rating on the stock.
• 10/14/2026 – Rollins had its “neutral” rating reaffirmed by UBS Group. They now have a $36.00 price target on the stock, down from $43.00.
• 10/13/2026 – Rollins had its price target lowered by JPMorgan Chase & Co. from $40.00 to $35.00. They now have a “neutral” rating on the stock.
• 10/13/2026 – Rollins had its price target lowered by Morgan Stanley from $45.00 to $43.00. They now have an “overweight” rating on the stock.
• 10/5/2026 – Rollins had its “underperform” rating reaffirmed by Citigroup.
• 9/29/2026 – Rollins had its “underweight” rating reaffirmed by Wells Fargo & Company. They now have a $27.00 price target on the stock, down from $32.00.
• 9/29/2026 – Rollins had its price target lowered by Morgan Stanley from $60.00 to $45.00. They now have an “overweight” rating on the stock.
• 9/29/2026 – Rollins had its price target lowered by BNP Paribas Exane from $44.00 to $35.00. They now have a “neutral” rating on the stock.
• 9/23/2026 – Rollins was downgraded by Piper Sandler from “overweight” to “neutral”. They now have a $33.00 price target on the stock, down from $46.00.

Rollins Stock Performance

ROL stock traded up $1.05 during midday trading on Wednesday, hitting $38.40. 9,533,895 shares of the stock traded hands, compared to its average volume of 4,691,542. Rollins, Inc. has a 1-year low of $29.28 and a 1-year high of $66.14. The company has a debt-to-equity ratio of 0.35, a current ratio of 0.62 and a quick ratio of 0.58. The stock’s fifty day simple moving average is $33.51 and its 200-day simple moving average is $46.73. The firm has a market cap of $18.36 billion, a P/E ratio of 35.23, a PEG ratio of 4.08 and a beta of 0.73.

Rollins (NYSE:ROL) last issued its quarterly earnings data on Wednesday, October 21st. The business services provider reported $0.34 earnings per share for the quarter, hitting analysts’ consensus estimates of $0.34. Rollins had a net margin of 13.19% and a return on equity of 39.43%. The business had revenue of $1.09 billion during the quarter, compared to the consensus estimate of $1.11 billion. During the same quarter in the prior year, the firm posted $0.35 earnings per share. The company’s revenue was up 6.2% compared to the same quarter last year. On average, analysts expect that Rollins, Inc. will post 1.14 earnings per share for the current year.

Rollins Increases Dividend

The firm also recently disclosed a quarterly dividend, which will be paid on Thursday, December 10th. Shareholders of record on Tuesday, November 10th will be issued a $0.20 dividend. The ex-dividend date of this dividend is Tuesday, November 10th. This is an increase from Rollins’s previous quarterly dividend of $0.1825. This represents a $0.80 annualized dividend and a yield of 2.1%. Rollins’s dividend payout ratio is 66.97%.

Rollins, Inc is a provider of pest and termite control services for residential and commercial customers. The company offers protection against common pests such as ants, cockroaches, rodents, termites, mosquitoes and bedbugs, along with wildlife control and other specialty services.

Rollins serves customers through a portfolio of regional and international brands, including Orkin, the company’s best-known pest control business; HomeTeam Pest Defense; Western Pest Services; Critter Control; and other local and specialized operations.