Southern (SO) – Research Analysts’ Recent Ratings Updates

A number of research firms have changed their ratings and price targets for Southern (NYSE: SO):

• 10/27/2026 – Southern had its “buy (b)” rating reaffirmed by Weiss Ratings.
• 10/26/2026 – Southern had its price target lowered by Royal Bank Of Canada from $101.00 to $98.00.
• 10/22/2026 – Southern is now covered by HSBC. They set a “buy” rating and a $99.50 price target on the stock.
• 10/21/2026 – Southern had its price target lowered by Morgan Stanley from $85.00 to $84.00. They now have an “underweight” rating on the stock.
• 10/21/2026 – Southern was given a new $98.00 price target by DA Davidson.
• 10/21/2026 – Southern had its “outperform” rating reaffirmed by BMO Capital Markets.
• 10/20/2026 – Southern had its price target lowered by Jefferies Financial Group from $96.00 to $95.00. They now have a “hold” rating on the stock.
• 10/20/2026 – Southern had its price target lowered by Jefferies Financial Group from $96.00 to $95.00. They now have a “hold” rating on the stock.
• 10/16/2026 – Southern had its price target lowered by Barclays from $101.00 to $92.00. They now have an “equal weight” rating on the stock.
• 10/15/2026 – Southern had its price target lowered by Truist Financial from $97.00 to $93.00. They now have a “hold” rating on the stock.
• 10/15/2026 – Southern had its price target lowered by The Goldman Sachs Group from $103.00 to $101.00.
• 10/13/2026 – Southern had its price target lowered by Bank of America from $100.00 to $92.00. They now have a “neutral” rating on the stock.
• 10/13/2026 – Southern had its price target lowered by JPMorgan Chase & Co. from $101.00 to $94.00. They now have a “neutral” rating on the stock.
• 10/13/2026 – Southern had its price target lowered by KeyCorp from $79.00 to $74.00. They now have an “underweight” rating on the stock.
• 9/30/2026 – Southern had its price target lowered by Scotiabank from $103.00 to $93.00. They now have a “sector perform” rating on the stock.
• 9/28/2026 – Southern had its price target lowered by LADENBURG THALM/SH SH from $96.50 to $85.50. They now have a “neutral” rating on the stock.
• 9/25/2026 – Southern had its price target lowered by Citigroup from $114.00 to $104.00. They now have a “buy” rating on the stock.
• 9/19/2026 – Southern was upgraded by Wall Street Zen from “sell” to “hold”.
• 9/18/2026 – Southern had its price target lowered by Morgan Stanley from $89.00 to $85.00. They now have an “underweight” rating on the stock.

Southern Price Performance

Shares of NYSE:SO traded down $0.73 during trading on Wednesday, reaching $93.02. The company had a trading volume of 18,715,331 shares, compared to its average volume of 5,880,519. The company has a fifty day moving average of $87.96 and a two-hundred day moving average of $92.42. The company has a current ratio of 0.79, a quick ratio of 0.59 and a debt-to-equity ratio of 1.62. The stock has a market capitalization of $107.01 billion, a P/E ratio of 22.31, a price-to-earnings-growth ratio of 2.49 and a beta of 0.30. Southern Company has a 12 month low of $81.69 and a 12 month high of $99.58.

Southern Announces Dividend

The business also recently announced a quarterly dividend, which will be paid on Monday, December 7th. Investors of record on Monday, November 16th will be given a $0.76 dividend. The ex-dividend date is Monday, November 16th. This represents a $3.04 annualized dividend and a yield of 3.3%. Southern’s payout ratio is 72.90%.

Southern Company (NYSE: SO) is an energy holding company headquartered in Atlanta, Georgia. Through its subsidiaries, the company generates, transmits, distributes and sells electricity, while also providing natural gas distribution and related energy services.

Southern’s electric utility operations include Alabama Power, Georgia Power and Mississippi Power, which serve customers across Alabama, Georgia and Mississippi. The company’s generation portfolio includes nuclear, natural gas, coal, hydroelectric and renewable energy resources.