Inspirato (NASDAQ:ISPO – Get Free Report) and Krispy Kreme (NASDAQ:DNUT – Get Free Report) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their risk, valuation, profitability, earnings, analyst recommendations, institutional ownership and dividends.
Institutional and Insider Ownership
39.5% of Inspirato shares are held by institutional investors. Comparatively, 81.7% of Krispy Kreme shares are held by institutional investors. 50.0% of Inspirato shares are held by company insiders. Comparatively, 1.6% of Krispy Kreme shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.
Analyst Ratings
This is a breakdown of current recommendations for Inspirato and Krispy Kreme, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Inspirato | 1 | 0 | 0 | 0 | 1.00 |
| Krispy Kreme | 2 | 1 | 1 | 0 | 1.75 |
Krispy Kreme has a consensus target price of $4.33, indicating a potential downside of 10.41%. Given Krispy Kreme’s stronger consensus rating and higher probable upside, analysts plainly believe Krispy Kreme is more favorable than Inspirato.
Volatility & Risk
Inspirato has a beta of -0.03, indicating that its share price is 103% less volatile than the S&P 500. Comparatively, Krispy Kreme has a beta of 1.29, indicating that its share price is 29% more volatile than the S&P 500.
Valuation & Earnings
This table compares Inspirato and Krispy Kreme”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Inspirato | $247.65 million | 0.22 | -$5.39 million | ($0.87) | -4.90 |
| Krispy Kreme | $1.52 billion | 0.55 | -$515.77 million | ($0.56) | -8.64 |
Inspirato has higher earnings, but lower revenue than Krispy Kreme. Krispy Kreme is trading at a lower price-to-earnings ratio than Inspirato, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Inspirato and Krispy Kreme’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Inspirato | -4.24% | N/A | -4.10% |
| Krispy Kreme | -6.16% | -1.17% | -0.31% |
Summary
Krispy Kreme beats Inspirato on 9 of the 14 factors compared between the two stocks.
About Inspirato
Inspirato Incorporated, together with its subsidiaries, operates as a subscription-based luxury travel company. The company's portfolio includes luxury vacation homes, and accommodations at luxury hotels and resorts, as well as luxury safaris, cruises, custom-designed itineraries, and other experiences. It is involved in solving critical pain points for hospitality suppliers seeking to monetize their property with rental income. In addition, the company offers Inspirato Pass for member to book pass trips; Inspirato Club for members to book trips up to one year in advance Inspirato for Good, a platform designed to help nonprofit organizations accelerate funding results; Inspirato for Business, a business-to-business channel through which subscription and travel products are sold directly to businesses seeking to leverage luxury accommodations to recruit, retain, and reward their employees. The company was founded in 2010 and is headquartered in Denver, Colorado.
About Krispy Kreme
Krispy Kreme, Inc., together with its subsidiaries, produces doughnuts in the United States, the United Kingdom, Ireland, Australia, New Zealand, Mexico, Canada, Japan, and internationally. The company operates through three segments: U.S., International, and Market Development. The company offers doughnut experiences through hot light theater and fresh shops, delivered fresh daily branded cabinets and merchandising units within grocery and convenience stores, quick service restaurants, club memberships, drug stores, and ecommerce, as well as through its branded sweet treat line comprising Krispy Kreme branded sweet treats. It also provides cookies under the Insomnia Cookies brand, cookie cakes, ice cream, cookie-wiches, and brownies; and operates Krispy Kreme company-owned shops and franchise shops. The company was formerly known as Krispy Kreme Doughnuts, Inc. and changed its name to Krispy Kreme, Inc. in May 2021. Krispy Kreme, Inc. was founded in 1937 and is based in Charlotte, North Carolina.
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