Critical Survey: TruGolf (TRUG) & The Competition

TruGolf (NASDAQ:TRUG) is one of 95 public companies in the “Leisure Products” industry, but how does it compare to its rivals? We will compare TruGolf to similar businesses based on the strength of its institutional ownership, profitability, analyst recommendations, dividends, earnings, risk and valuation.

Valuation and Earnings

This table compares TruGolf and its rivals top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
TruGolf	$18.88 million	-$15.23 million	-0.00
TruGolf Competitors	$2.94 billion	$72.16 million	575.05

TruGolf’s rivals have higher revenue and earnings than TruGolf. TruGolf is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

Profitability

This table compares TruGolf and its rivals’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
TruGolf	-55.27%	-132.15%	-24.75%
TruGolf Competitors	-7.98%	-19.08%	-3.66%

Insider and Institutional Ownership

3.2% of TruGolf shares are owned by institutional investors. Comparatively, 45.4% of shares of all “Leisure Products” companies are owned by institutional investors. 5.8% of TruGolf shares are owned by company insiders. Comparatively, 14.8% of shares of all “Leisure Products” companies are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Volatility and Risk

TruGolf has a beta of -0.98, meaning that its stock price is 198% less volatile than the S&P 500. Comparatively, TruGolf’s rivals have a beta of 1.20, meaning that their average stock price is 20% more volatile than the S&P 500.

Analyst Ratings

This is a summary of recent recommendations for TruGolf and its rivals, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
TruGolf	1	0	0	0	1.00
TruGolf Competitors	565	2392	3815	190	2.52

As a group, “Leisure Products” companies have a potential upside of 25.29%. Given TruGolf’s rivals stronger consensus rating and higher possible upside, analysts clearly believe TruGolf has less favorable growth aspects than its rivals.

Summary

TruGolf rivals beat TruGolf on 13 of the 13 factors compared.

About TruGolf

TruGolf Holdings, Inc., through its subsidiary, engages in the development and sale of indoor golf simulator hardware under the TruGolf Nevada brand for residential and commercial markets in the United States. It also provides E6 Connect software for use on other companies' hardware. The company was founded in 1982 and is headquartered in Centerville, Utah.