American Outdoor Brands (NASDAQ:AOUT – Get Free Report) and Brunswick (NYSE:BC – Get Free Report) are both consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, institutional ownership, analyst recommendations, dividends, valuation, earnings and profitability.
Earnings & Valuation
This table compares American Outdoor Brands and Brunswick”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| American Outdoor Brands | $190.54 million | 1.15 | -$9.21 million | ($0.31) | -55.84 |
| Brunswick | $5.36 billion | 0.93 | -$137.30 million | $3.23 | 23.92 |
American Outdoor Brands has higher earnings, but lower revenue than Brunswick. American Outdoor Brands is trading at a lower price-to-earnings ratio than Brunswick, indicating that it is currently the more affordable of the two stocks.
Risk & Volatility
American Outdoor Brands has a beta of 0.17, meaning that its stock price is 83% less volatile than the S&P 500. Comparatively, Brunswick has a beta of 1.4, meaning that its stock price is 40% more volatile than the S&P 500.
Analyst Ratings
This is a summary of recent ratings and recommmendations for American Outdoor Brands and Brunswick, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| American Outdoor Brands | 1 | 1 | 3 | 0 | 2.40 |
| Brunswick | 1 | 6 | 5 | 1 | 2.46 |
American Outdoor Brands currently has a consensus price target of $18.33, indicating a potential upside of 5.91%. Brunswick has a consensus price target of $83.75, indicating a potential upside of 8.41%. Given Brunswick’s stronger consensus rating and higher probable upside, analysts clearly believe Brunswick is more favorable than American Outdoor Brands.
Institutional & Insider Ownership
49.9% of American Outdoor Brands shares are held by institutional investors. Comparatively, 99.3% of Brunswick shares are held by institutional investors. 15.6% of American Outdoor Brands shares are held by company insiders. Comparatively, 1.0% of Brunswick shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.
Profitability
This table compares American Outdoor Brands and Brunswick’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| American Outdoor Brands | -1.97% | 2.88% | 2.08% |
| Brunswick | 3.69% | 17.51% | 5.31% |
Summary
Brunswick beats American Outdoor Brands on 12 of the 15 factors compared between the two stocks.
About American Outdoor Brands
American Outdoor Brands, Inc. provides outdoor products and accessories for rugged outdoor enthusiasts in the United States and internationally. It offers hunting, fishing, camping, shooting, and personal security and defense products. The company also provides shooting sports accessories products include rests, vaults, and other related accessories; outdoor lifestyle products, such as premium sportsmen knives and tools for fishing and hunting; land management tools for hunting preparedness; harvesting products for post-hunt or post-fishing activities; outdoor cooking products; and camping, survival, and emergency preparedness products. In addition, it offers electro-optical devices, including hunting optics, firearm aiming devices, flashlights, and laser grips; and reloading, gunsmithing, and firearm cleaning supplies. The company sells its products through e-commerce and traditional distribution channels under the Adventurer, Harvester, Marksman, and Defender brand lanes. American Outdoor Brands, Inc. was incorporated in 2020 and is headquartered in Columbia, Missouri.
About Brunswick
Brunswick Corporation designs, manufactures, and markets recreation products in the United States, Europe, the Asia-Pacific, Canada, and internationally. It operates through four segments: Propulsion, Engine P&A, Navico Group, and Boat. The Propulsion segment provides outboard, sterndrive, inboard engines, propulsion-related controls, rigging, and propellers for boat builders through marine retail dealers under the Mercury, Mercury MerCruiser, Mariner, Mercury Racing, Mercury Diesel, Avator, and Fliteboard brands. The Engine P&A segment offers engine parts and consumables, electrical products, boat parts and systems, and engine oils and lubricants through aftermarket retailers, dealers, distributors, and original equipment manufacturers for marine and non-marine markets under the Mercury, Mercury Precision Parts, Quicksilver, and Seachoice brands; and distributes marine parts and accessories. The Navico Group segment provides products and systems for the marine, recreational vehicle (RV), specialty vehicle, mobile, and industrial markets, as well as aftermarket channels; and marine electronics, sensors, control systems, instruments, power systems, and general accessories under the Ancor, Attwood, B&G, BEP, Blue Sea Systems, C-MAP, CZone, Lenco, Lowrance, Marinco, Mastervolt, MotorGuide, Progressive Industries, ProMariner, RELiON, Simrad, and Whale brand names. The Boat segment offers Sea Ray sport boats and cruisers; Bayliner sport cruisers, runabouts, and Heyday wake boats; Boston Whaler fiberglass offshore boats; Lund fiberglass fishing boats; Crestliner, Harris, Lowe, Lund, Princecraft aluminum fishing, utility, pontoon, and deck boats; Thunder Jet heavy-gauge aluminum boats; Veer recreational and fishing boats; and the freedom boat club, dealer services, and technology to the marine industry through dealers and distributors. Brunswick Corporation was founded in 1845 and is headquartered in Mettawa, Illinois.
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