Bridgeline Digital (NASDAQ:BLIN) vs. DoubleVerify (NYSE:DV) Critical Contrast

DoubleVerify (NYSE:DV) and Bridgeline Digital (NASDAQ:BLIN) are both technology companies, but which is the better stock? We will contrast the two businesses based on the strength of their earnings, profitability, risk, analyst recommendations, valuation, institutional ownership and dividends.

Institutional and Insider Ownership

97.3% of DoubleVerify shares are owned by institutional investors. Comparatively, 15.1% of Bridgeline Digital shares are owned by institutional investors. 4.0% of DoubleVerify shares are owned by company insiders. Comparatively, 27.5% of Bridgeline Digital shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Volatility and Risk

DoubleVerify has a beta of 0.93, meaning that its share price is 7% less volatile than the S&P 500. Comparatively, Bridgeline Digital has a beta of 1.05, meaning that its share price is 5% more volatile than the S&P 500.

Profitability

This table compares DoubleVerify and Bridgeline Digital’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
DoubleVerify	8.22%	7.25%	6.09%
Bridgeline Digital	-8.65%	-14.51%	-8.76%

Analyst Ratings

This is a summary of current ratings for DoubleVerify and Bridgeline Digital, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
DoubleVerify	0	14	0	0	2.00
Bridgeline Digital	1	1	1	0	2.00

DoubleVerify presently has a consensus price target of $13.52, indicating a potential downside of 0.29%. Bridgeline Digital has a consensus price target of $4.62, indicating a potential upside of 614.62%. Given Bridgeline Digital’s higher possible upside, analysts clearly believe Bridgeline Digital is more favorable than DoubleVerify.

Earnings and Valuation

This table compares DoubleVerify and Bridgeline Digital”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
DoubleVerify	$748.29 million	2.83	$50.65 million	$0.40	33.91
Bridgeline Digital	$15.38 million	0.53	-$2.52 million	($0.12)	-5.39

DoubleVerify has higher revenue and earnings than Bridgeline Digital. Bridgeline Digital is trading at a lower price-to-earnings ratio than DoubleVerify, indicating that it is currently the more affordable of the two stocks.

Summary

DoubleVerify beats Bridgeline Digital on 9 of the 13 factors compared between the two stocks.

About DoubleVerify

DoubleVerify Holdings, Inc. provides digital media measurement, analytics and optimization services for advertisers, agencies and publishers. Its technology helps clients assess whether digital ads are viewable, free from fraudulent activity and delivered in brand-safe environments across channels such as websites, mobile apps, social media and connected TV. The company’s offerings include verification and performance measurement tools, as well as products designed to help advertisers evaluate and optimize media campaigns.

About Bridgeline Digital

Bridgeline Digital, Inc. is a software company that provides digital experience and e-commerce technology to businesses. Its solutions are designed to help organizations improve website navigation, product discovery, customer engagement and online conversion across business-to-business and business-to-consumer channels. The company’s product portfolio includes HawkSearch, an artificial intelligence-powered site search, merchandising and product recommendation platform. Bridgeline also offers related digital experience tools and services that support content management, personalization, marketing automation and e-commerce operations.