ServiceNow (NYSE:NOW) Stock Price Up 3.3% – What’s Next?

Posted by Joseph Casey on Nov 11th, 2026

ServiceNow, Inc. (NYSE:NOW – Get Free Report)’s stock price rose 3.3% during mid-day trading on Wednesday. The company traded as high as $103.65 and last traded at $102.8520. 14,095,377 shares traded hands during trading, a decline of 35% from the average session volume of 21,538,238 shares. The stock had previously closed at $99.61.

Analyst Ratings Changes

A number of brokerages recently issued reports on NOW. Needham & Company LLC upped their price target on shares of ServiceNow from $115.00 to $155.00 and gave the stock a “buy” rating in a research note on Friday, September 11th. Morgan Stanley reaffirmed an “overweight” rating and issued a $160.00 target price on shares of ServiceNow in a research report on Thursday, October 29th. Evercore reaffirmed an “outperform” rating on shares of ServiceNow in a report on Tuesday, October 13th. The Goldman Sachs Group reaffirmed a “buy” rating on shares of ServiceNow in a research note on Monday, August 3rd. Finally, BMO Capital Markets upped their price objective on shares of ServiceNow from $115.00 to $118.00 and gave the company an “outperform” rating in a research report on Thursday, July 23rd. One analyst has rated the stock with a Strong Buy rating, thirty-six have issued a Buy rating, three have assigned a Hold rating and three have issued a Sell rating to the company. According to data from MarketBeat, ServiceNow has a consensus rating of “Moderate Buy” and a consensus price target of $154.50.

Check Out Our Latest Stock Report on NOW

ServiceNow Price Performance

The business has a fifty day moving average price of $134.49 and a 200 day moving average price of $114.55. The company has a market cap of $106.76 billion, a price-to-earnings ratio of 73.99, a PEG ratio of 2.01 and a beta of 1.00. The company has a debt-to-equity ratio of 0.42, a quick ratio of 0.72 and a current ratio of 0.72.

ServiceNow (NYSE:NOW – Get Free Report) last posted its earnings results on Wednesday, October 28th. The information technology services provider reported $1.00 EPS for the quarter, missing the consensus estimate of $1.02 by ($0.02). The firm had revenue of $4.11 billion during the quarter, compared to the consensus estimate of $4.09 billion. ServiceNow had a net margin of 9.36% and a return on equity of 15.17%. ServiceNow’s revenue for the quarter was up 20.5% compared to the same quarter last year. During the same quarter in the prior year, the business posted $4.82 earnings per share. As a group, research analysts anticipate that ServiceNow, Inc. will post 2.12 earnings per share for the current year.

Insider Buying and Selling at ServiceNow

In other news, Director Paul Chamberlain sold 2,700 shares of the firm’s stock in a transaction that occurred on Thursday, August 27th. The stock was sold at an average price of $135.50, for a total value of $365,850.00. Following the transaction, the director owned 43,990 shares in the company, valued at $5,960,645. This trade represents a 5.78% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this hyperlink. Also, insider Jacqueline Canney sold 7,847 shares of the company’s stock in a transaction dated Friday, August 28th. The stock was sold at an average price of $138.00, for a total transaction of $1,082,886.00. Following the completion of the sale, the insider directly owned 30,042 shares of the company’s stock, valued at $4,145,796. The trade was a 20.71% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last quarter, insiders sold 15,370 shares of company stock worth $2,068,995. Insiders own 0.34% of the company’s stock.

Hedge Funds Weigh In On ServiceNow

Hedge funds have recently made changes to their positions in the stock. BlackRock Inc. bought a new position in ServiceNow in the 2nd quarter valued at $9,536,615,000. State Street Corp boosted its stake in ServiceNow by 2.0% in the second quarter. State Street Corp now owns 49,038,218 shares of the information technology services provider’s stock worth $4,868,514,000 after buying an additional 979,726 shares in the last quarter. UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC grew its stake in shares of ServiceNow by 16.6% during the second quarter. UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC now owns 16,638,071 shares of the information technology services provider’s stock valued at $1,651,828,000 after buying an additional 2,362,606 shares during the last quarter. Amundi increased its position in shares of ServiceNow by 60.9% in the first quarter. Amundi now owns 11,479,098 shares of the information technology services provider’s stock valued at $1,200,140,000 after acquiring an additional 4,346,722 shares during the period. Finally, Fisher Asset Management LLC increased its stake in shares of ServiceNow by 8.8% during the third quarter. Fisher Asset Management LLC now owns 8,724,159 shares of the information technology services provider’s stock valued at $1,169,125,000 after buying an additional 705,841 shares during the period. 87.18% of the stock is currently owned by hedge funds and other institutional investors.

About ServiceNow

(Get Free Report)

ServiceNow, Inc. provides cloud-based software that helps organizations manage digital workflows and automate business processes. Founded in 2004 by Fred Luddy, the company began with a focus on IT service management and has expanded its platform to support a range of enterprise operations. Its products include tools for IT service and operations management, customer service, human resources, security, and application development. ServiceNow also offers artificial intelligence capabilities, including tools designed to help organizations automate tasks and find information across workflows.