Financial Analysis: NextMart (OTCMKTS:NXMR) and OptimizeRx (NASDAQ:OPRX)

NextMart (OTCMKTS:NXMR) and OptimizeRx (NASDAQ:OPRX) are both retail/wholesale companies, but which is the superior business? We will compare the two businesses based on the strength of their valuation, analyst recommendations, institutional ownership, profitability, risk, earnings and dividends.

Profitability

This table compares NextMart and OptimizeRx’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
NextMart	N/A	N/A	N/A
OptimizeRx	-27.41%	-4.92%	-3.41%

Earnings and Valuation

This table compares NextMart and OptimizeRx”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
NextMart	N/A	N/A	N/A	N/A	N/A
OptimizeRx	$88.18 million	1.07	-$17.57 million	($1.33)	-3.86

NextMart has higher earnings, but lower revenue than OptimizeRx.

Volatility & Risk

NextMart has a beta of -0.78, meaning that its stock price is 178% less volatile than the S&P 500. Comparatively, OptimizeRx has a beta of 1.38, meaning that its stock price is 38% more volatile than the S&P 500.

Analyst Ratings

This is a summary of current ratings and price targets for NextMart and OptimizeRx, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
NextMart	0	0	0	0	0.00
OptimizeRx	0	3	6	0	2.67

OptimizeRx has a consensus target price of $9.06, suggesting a potential upside of 76.31%. Given OptimizeRx’s stronger consensus rating and higher possible upside, analysts plainly believe OptimizeRx is more favorable than NextMart.

Insider & Institutional Ownership

76.5% of OptimizeRx shares are held by institutional investors. 56.4% of NextMart shares are held by company insiders. Comparatively, 6.1% of OptimizeRx shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Summary

OptimizeRx beats NextMart on 6 of the 10 factors compared between the two stocks.

About NextMart

NextMart, Inc. does not have significant operations. Previously, it was involved in the art event and art media direct marketing; art-themed products design and marketing; and art themed real estate development businesses. The company was incorporated in 1972 and is based in Scottsdale, Arizona.

About OptimizeRx

OptimizeRx Corporation, a digital health technology company, enables care-focused engagement between life sciences organizations, healthcare providers, and patients at critical junctures throughout the patient care journey. It offers various tech-enabled marketing solutions through its Artificial Intelligence-generated Dynamic Audience and Activation Platform, which enables customers to execute traditional marketing campaigns on its proprietary digital point-of-care network, as well as dynamic marketing campaigns that optimize audiences in real time to increase the value of treatment information for healthcare professionals and patients in response to clinical care events. The company was founded in 2006 and is based in Waltham, Massachusetts.