comScore (NASDAQ:SCOR) Research Coverage Started at StockNews.com

StockNews.com initiated coverage on shares of comScore (NASDAQ:SCOR) in a research note issued to investors on Friday. The brokerage issued a hold rating on the stock.

comScore Stock Performance

SCOR stock opened at $6.10 on Friday. The stock has a market cap of $29.84 million, a P/E ratio of -0.28 and a beta of 1.21. The firm has a 50 day simple moving average of $6.69 and a 200 day simple moving average of $6.75. comScore has a 52 week low of $4.89 and a 52 week high of $17.78.

comScore (NASDAQ:SCOR) last posted its quarterly earnings results on Tuesday, March 4th. The company reported ($0.27) EPS for the quarter, missing the consensus estimate of $0.36 by ($0.63). The company had revenue of $94.94 million for the quarter, compared to analyst estimates of $91.66 million. comScore had a negative return on equity of 243.87% and a negative net margin of 25.77%. During the same quarter in the prior year, the business posted $1.03 earnings per share. Sell-side analysts predict that comScore will post -2.49 EPS for the current year.

Institutional Trading of comScore

A number of institutional investors have recently added to or reduced their stakes in SCOR. Heron Bay Capital Management bought a new stake in comScore in the fourth quarter worth approximately $160,000. Clune & Associates LTD. bought a new stake in comScore in the fourth quarter worth approximately $740,000. Renaissance Technologies LLC grew its position in comScore by 10.0% in the fourth quarter. Renaissance Technologies LLC now owns 45,436 shares of the company’s stock worth $265,000 after acquiring an additional 4,115 shares in the last quarter. Finally, Squarepoint Ops LLC bought a new stake in comScore in the fourth quarter worth approximately $99,000. 42.15% of the stock is currently owned by institutional investors and hedge funds.

comScore Company Profile

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.