Taboola.com (NASDAQ:TBLA – Get Free Report) and Draganfly (NASDAQ:DPRO – Get Free Report) are both small-cap computer and technology companies, but which is the better business? We will compare the two companies based on the strength of their valuation, dividends, institutional ownership, analyst recommendations, risk, earnings and profitability.
Earnings & Valuation
This table compares Taboola.com and Draganfly”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Taboola.com | $1.88 billion | 0.53 | -$3.76 million | $0.08 | 47.38 |
| Draganfly | $7.16 million | 6.42 | -$10.13 million | ($1.71) | -4.95 |
Analyst Recommendations
This is a summary of recent ratings and price targets for Taboola.com and Draganfly, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Taboola.com | 0 | 4 | 4 | 0 | 2.50 |
| Draganfly | 0 | 0 | 3 | 0 | 3.00 |
Taboola.com presently has a consensus price target of $4.50, indicating a potential upside of 18.73%. Draganfly has a consensus price target of $17.67, indicating a potential upside of 108.58%. Given Draganfly’s stronger consensus rating and higher probable upside, analysts plainly believe Draganfly is more favorable than Taboola.com.
Volatility & Risk
Taboola.com has a beta of 1.27, suggesting that its share price is 27% more volatile than the S&P 500. Comparatively, Draganfly has a beta of 2.61, suggesting that its share price is 161% more volatile than the S&P 500.
Profitability
This table compares Taboola.com and Draganfly’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Taboola.com | 1.34% | 8.12% | 4.92% |
| Draganfly | -181.76% | -197.71% | -122.50% |
Insider & Institutional Ownership
42.9% of Taboola.com shares are held by institutional investors. Comparatively, 10.4% of Draganfly shares are held by institutional investors. 24.7% of Taboola.com shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.
Summary
Taboola.com beats Draganfly on 10 of the 14 factors compared between the two stocks.
About Taboola.com
Taboola.com Ltd., together with its subsidiaries, operates an artificial intelligence-based algorithmic engine platform in Israel, the United States, the United Kingdom, Germany, and internationally. It offers Taboola, a platform that partners with websites, devices, and mobile apps to recommend editorial content and advertisements on the open web to users. The company was incorporated in 2006 and is headquartered in New York, New York.
About Draganfly
Draganfly Inc. develops, manufactures, and sells cutting-edge unmanned and remote data collection and analysis platforms and systems in the United States and Canada. The company offers quadcopters, fixed-wing aircraft, ground-based robots, handheld controllers, and flight training, as well as software used for tracking, live streaming, and data collection. It also operates a health/telehealth platform that is a set of technologies that remotely detect various biometrics, such as heart rate, oxygen saturation, and blood pressure. In addition, the company provides sanitary spraying services to indoor and outdoor public gathering spaces, including sport stadiums and fields, and custom engineering, training, consulting, flight, and geographic information systems data services. It serves public safety, agriculture, industrial inspections, and mapping and surveying markets. Draganfly Inc. was founded in 1998 and is headquartered in Saskatoon, Canada.
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