Financial Contrast: Baozun (NASDAQ:BZUN) versus Triller Group (NASDAQ:ILLR)

Triller Group (NASDAQ:ILLR) and Baozun (NASDAQ:BZUN) are both small-cap computer and technology companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, risk, earnings, profitability, institutional ownership, valuation and analyst recommendations.

Profitability

This table compares Triller Group and Baozun’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Triller Group	N/A	N/A	N/A
Baozun	-1.93%	-4.60%	-1.89%

Institutional and Insider Ownership

0.0% of Triller Group shares are held by institutional investors. Comparatively, 47.3% of Baozun shares are held by institutional investors. 8.8% of Triller Group shares are held by insiders. Comparatively, 59.2% of Baozun shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Risk and Volatility

Triller Group has a beta of -1.78, suggesting that its stock price is 278% less volatile than the S&P 500. Comparatively, Baozun has a beta of 0.31, suggesting that its stock price is 69% less volatile than the S&P 500.

Valuation and Earnings

This table compares Triller Group and Baozun”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Triller Group	$54.19 million	1.72	-$49.21 million	($1.22)	-0.47
Baozun	$1.29 billion	0.15	-$18.68 million	($0.44)	-7.36

Baozun has higher revenue and earnings than Triller Group. Baozun is trading at a lower price-to-earnings ratio than Triller Group, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a summary of current recommendations and price targets for Triller Group and Baozun, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Triller Group	0	0	0	0	0.00
Baozun	1	0	1	0	2.00

Baozun has a consensus price target of $4.20, indicating a potential upside of 29.63%. Given Baozun’s stronger consensus rating and higher probable upside, analysts plainly believe Baozun is more favorable than Triller Group.

Summary

Baozun beats Triller Group on 9 of the 14 factors compared between the two stocks.

About Triller Group

Triller Group Inc is a us-based company that operates its businesses through Triller Corp which operates as a technology platform and AGBA Group Holding Limited operates as an insurance and wealth distribution platform

About Baozun

Baozun Inc., through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People’s Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands’ store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing. The Brand Management segment provides brand management, strategic and tactic positioning, branding and marketing, retail and e-commerce operations, supply chain, and logistics and technology services. It serves brand partners in various categories, including apparel and accessories, appliances, electronics, home and furnishings, food and health products, beauty and cosmetics, fast moving consumer goods, mother and baby products, and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People’s Republic of China.