Recent Research Analysts’ Ratings Changes for e.l.f. Beauty (ELF)

e.l.f. Beauty (NYSE: ELF) has recently received a number of price target changes and ratings updates:

• 11/12/2025 – e.l.f. Beauty had its “buy” rating reaffirmed by analysts at Cowen Inc.
• 11/11/2025 – e.l.f. Beauty was downgraded by analysts at Zacks Research from a “hold” rating to a “strong sell” rating.
• 11/7/2025 – e.l.f. Beauty had its price target lowered by analysts at The Goldman Sachs Group, Inc. from $155.00 to $135.00. They now have a “buy” rating on the stock.
• 11/6/2025 – e.l.f. Beauty had its price target lowered by analysts at Jefferies Financial Group Inc. from $150.00 to $120.00. They now have a “buy” rating on the stock.
• 11/6/2025 – e.l.f. Beauty was given a new $121.00 price target on by analysts at Morgan Stanley.
• 11/6/2025 – e.l.f. Beauty was downgraded by analysts at Piper Sandler from an “overweight” rating to a “neutral” rating. They now have a $100.00 price target on the stock, down previously from $150.00.
• 11/6/2025 – e.l.f. Beauty had its price target lowered by analysts at JPMorgan Chase & Co. from $168.00 to $137.00. They now have an “overweight” rating on the stock.
• 11/6/2025 – e.l.f. Beauty had its price target lowered by analysts at Canaccord Genuity Group Inc. from $165.00 to $136.00. They now have a “buy” rating on the stock.
• 11/6/2025 – e.l.f. Beauty had its price target lowered by analysts at UBS Group AG from $150.00 to $105.00. They now have a “neutral” rating on the stock.
• 11/6/2025 – e.l.f. Beauty had its price target lowered by analysts at Robert W. Baird from $145.00 to $125.00. They now have an “outperform” rating on the stock.
• 10/28/2025 – e.l.f. Beauty had its price target raised by analysts at Jefferies Financial Group Inc. from $135.00 to $150.00. They now have a “buy” rating on the stock.
• 10/22/2025 – e.l.f. Beauty had its “buy” rating reaffirmed by analysts at Cowen Inc.
• 10/22/2025 – e.l.f. Beauty had its “overweight” rating reaffirmed by analysts at Piper Sandler.
• 10/21/2025 – e.l.f. Beauty had its “buy” rating reaffirmed by analysts at Canaccord Genuity Group Inc.. They now have a $165.00 price target on the stock.
• 10/20/2025 – e.l.f. Beauty had its price target raised by analysts at Raymond James Financial, Inc. from $155.00 to $165.00. They now have a “strong-buy” rating on the stock.
• 10/10/2025 – e.l.f. Beauty had its price target raised by analysts at JPMorgan Chase & Co. from $130.00 to $168.00. They now have an “overweight” rating on the stock.
• 10/8/2025 – e.l.f. Beauty had its price target raised by analysts at UBS Group AG from $112.00 to $150.00. They now have a “buy” rating on the stock.
• 10/8/2025 – e.l.f. Beauty had its price target raised by analysts at Morgan Stanley from $134.00 to $170.00. They now have an “overweight” rating on the stock.
• 10/8/2025 – e.l.f. Beauty had its “hold (c)” rating reaffirmed by analysts at Weiss Ratings.
• 10/2/2025 – e.l.f. Beauty had its price target raised by analysts at The Goldman Sachs Group, Inc. from $137.00 to $155.00. They now have a “buy” rating on the stock.
• 9/27/2025 – e.l.f. Beauty had its “hold (c)” rating reaffirmed by analysts at Weiss Ratings.
• 9/17/2025 – e.l.f. Beauty had its price target raised by analysts at Bank of America Corporation from $135.00 to $160.00. They now have a “buy” rating on the stock.

Insider Buying and Selling

In other news, SVP Joshua Allen Franks sold 7,913 shares of the firm’s stock in a transaction dated Tuesday, September 16th. The stock was sold at an average price of $145.00, for a total transaction of $1,147,385.00. Following the sale, the senior vice president directly owned 99,369 shares in the company, valued at $14,408,505. This trade represents a 7.38% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. Also, CEO Tarang Amin sold 116,315 shares of the company’s stock in a transaction that occurred on Wednesday, October 1st. The stock was sold at an average price of $132.24, for a total value of $15,381,495.60. Following the transaction, the chief executive officer directly owned 81,818 shares of the company’s stock, valued at approximately $10,819,612.32. The trade was a 58.71% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 296,430 shares of company stock valued at $40,444,041 in the last 90 days. 3.90% of the stock is currently owned by insiders.

e.l.f. Beauty, Inc is a holding company, which engages in the provision of inclusive, accessible, clean, vegan and cruelty free cosmetics and skin care products. The company focuses on the e-commerce, national retailers and international business channels. Its brands include elf, elf skin, WELL People and KEYS soulcare.