J. M. Smucker (NYSE:SJM – Get Free Report) and Greenlane (NASDAQ:GNLN – Get Free Report) are both consumer staples companies, but which is the superior stock? We will contrast the two businesses based on the strength of their dividends, risk, institutional ownership, earnings, profitability, valuation and analyst recommendations.
Institutional and Insider Ownership
81.7% of J. M. Smucker shares are owned by institutional investors. Comparatively, 14.0% of Greenlane shares are owned by institutional investors. 2.2% of J. M. Smucker shares are owned by company insiders. Comparatively, 0.2% of Greenlane shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Volatility and Risk
J. M. Smucker has a beta of 0.24, indicating that its stock price is 76% less volatile than the S&P 500. Comparatively, Greenlane has a beta of 1.75, indicating that its stock price is 75% more volatile than the S&P 500.
Analyst Ratings
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| J. M. Smucker | 1 | 7 | 8 | 1 | 2.53 |
| Greenlane | 1 | 0 | 0 | 0 | 1.00 |
J. M. Smucker presently has a consensus price target of $118.38, suggesting a potential upside of 8.59%. Given J. M. Smucker’s stronger consensus rating and higher possible upside, analysts clearly believe J. M. Smucker is more favorable than Greenlane.
Profitability
This table compares J. M. Smucker and Greenlane’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| J. M. Smucker | -16.75% | 15.41% | 5.55% |
| Greenlane | -246.62% | -133.66% | -59.29% |
Earnings & Valuation
This table compares J. M. Smucker and Greenlane”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| J. M. Smucker | $8.71 billion | 1.33 | -$1.23 billion | ($13.71) | -7.95 |
| Greenlane | $13.27 million | 0.31 | -$17.64 million | ($2,003.18) | 0.00 |
Greenlane has lower revenue, but higher earnings than J. M. Smucker. J. M. Smucker is trading at a lower price-to-earnings ratio than Greenlane, indicating that it is currently the more affordable of the two stocks.
Summary
J. M. Smucker beats Greenlane on 12 of the 15 factors compared between the two stocks.
About J. M. Smucker
The J. M. Smucker Company manufactures and markets branded food and beverage products worldwide. It operates in three segments: U.S. Retail Pet Foods, U.S. Retail Coffee, and U.S. Retail Consumer Foods. The company offers mainstream roast, ground, single serve, and premium coffee; peanut butter and specialty spreads; fruit spreads, toppings, and syrups; jelly products; nut mix products; shortening and oils; frozen sandwiches and snacks; pet food and pet snacks; and foodservice hot beverage, foodservice portion control, and flour products, as well as dog and cat food, frozen handheld products, juices and beverages, and baking mixes and ingredients. It provides its products under the Meow Mix, Milk-Bone, Pup-Peroni, Canine Carry Outs, Folgers, Café Bustelo, Dunkin', Folgers, Café Bustelo, 1850, Jif, Smucker's, Smucker's Uncrustables, Robin Hood, and Five Roses. The company sells its products through direct sales and brokers to food retailers, club stores, discount and dollar stores, online retailers, pet specialty stores, natural foods stores and distributors, drug stores, military commissaries, and mass merchandisers. Smucker Company was founded in 1897 and is headquartered in Orrville, Ohio.
About Greenlane
Greenlane Holdings, Inc. develops and distributes cannabis accessories, vape solutions, and lifestyle products in the United States, Canada, and Europe. It operates in two segments, Consumer Goods and Industrial Goods. The company provides consumption accessories, vaporizers, pipes, rolling papers, grinders, and apparel lines, as well as bubblers, rigs, other smoking and vaporization related accessories, and merchandise. It offers its products under the Groove, Eyce, DaVinci, Higher Standards, Pollen Gear, Marley Natural, and Keith Haring brands. The company also operates e-commerce websites, such as Vapor.com, Vaposhop.com, DaVinciVaporizer.com, PuffItUp.com, HigherStandards.com, EyceMolds.com, and MarleyNaturalShop.com. It serves customers through smoke shops, cannabis dispensaries, and specialty retailers. The company was founded in 2005 and is headquartered in Boca Raton, Florida.
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