Mar Vista Investment Partners LLC Decreases Stake in Salesforce Inc. $CRM

Mar Vista Investment Partners LLC cut its position in Salesforce Inc. (NYSE:CRM) by 7.5% during the second quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The fund owned 150,586 shares of the CRM provider’s stock after selling 12,223 shares during the period. Salesforce accounts for 3.1% of Mar Vista Investment Partners LLC’s investment portfolio, making the stock its 13th largest holding. Mar Vista Investment Partners LLC’s holdings in Salesforce were worth $41,063,000 at the end of the most recent quarter.

Several other institutional investors have also modified their holdings of the company. Painted Porch Advisors LLC increased its holdings in Salesforce by 260.0% in the second quarter. Painted Porch Advisors LLC now owns 90 shares of the CRM provider’s stock valued at $25,000 after buying an additional 65 shares during the last quarter. CBIZ Investment Advisory Services LLC boosted its position in shares of Salesforce by 314.8% during the 1st quarter. CBIZ Investment Advisory Services LLC now owns 112 shares of the CRM provider’s stock worth $30,000 after acquiring an additional 85 shares in the last quarter. Christopher J. Hasenberg Inc increased its holdings in shares of Salesforce by 383.3% in the 2nd quarter. Christopher J. Hasenberg Inc now owns 116 shares of the CRM provider’s stock valued at $32,000 after acquiring an additional 92 shares during the last quarter. Maseco LLP acquired a new stake in shares of Salesforce during the 2nd quarter worth about $34,000. Finally, Quaker Wealth Management LLC raised its position in shares of Salesforce by 208.6% during the 2nd quarter. Quaker Wealth Management LLC now owns 126 shares of the CRM provider’s stock worth $34,000 after acquiring an additional 242 shares in the last quarter. 80.43% of the stock is owned by hedge funds and other institutional investors.

Salesforce Stock Performance

Shares of CRM opened at $243.86 on Friday. The stock has a market capitalization of $232.16 billion, a P/E ratio of 35.45, a P/E/G ratio of 2.11 and a beta of 1.19. The company has a debt-to-equity ratio of 0.14, a quick ratio of 1.12 and a current ratio of 1.12. Salesforce Inc. has a 1 year low of $226.48 and a 1 year high of $369.00. The company’s fifty day moving average is $246.51 and its two-hundred day moving average is $257.56.

Salesforce (NYSE:CRM) last issued its earnings results on Wednesday, September 3rd. The CRM provider reported $2.91 earnings per share for the quarter, beating the consensus estimate of $2.78 by $0.13. Salesforce had a net margin of 16.87% and a return on equity of 13.27%. The business had revenue of $10.24 billion for the quarter, compared to the consensus estimate of $10.14 billion. During the same quarter in the previous year, the firm earned $2.56 earnings per share. The business’s quarterly revenue was up 9.8% compared to the same quarter last year. Salesforce has set its FY 2026 guidance at 11.330-11.370 EPS. Q3 2026 guidance at 2.840-2.860 EPS. On average, sell-side analysts predict that Salesforce Inc. will post 7.46 earnings per share for the current year.

Salesforce Announces Dividend

The firm also recently announced a quarterly dividend, which was paid on Thursday, October 9th. Shareholders of record on Wednesday, September 17th were given a dividend of $0.416 per share. The ex-dividend date was Wednesday, September 17th. This represents a $1.66 annualized dividend and a yield of 0.7%. Salesforce’s payout ratio is presently 24.13%.

Wall Street Analyst Weigh In

CRM has been the subject of a number of research analyst reports. Oppenheimer lowered their price target on Salesforce from $370.00 to $315.00 and set an “outperform” rating for the company in a report on Tuesday, August 26th. BMO Capital Markets lowered their target price on shares of Salesforce from $335.00 to $280.00 and set an “outperform” rating for the company in a report on Thursday, September 4th. JMP Securities reaffirmed a “market outperform” rating and issued a $430.00 target price on shares of Salesforce in a research report on Friday, October 17th. Royal Bank Of Canada cut their target price on shares of Salesforce from $275.00 to $250.00 and set a “sector perform” rating on the stock in a report on Thursday, September 4th. Finally, Morgan Stanley upped their price target on shares of Salesforce from $404.00 to $405.00 and gave the company an “overweight” rating in a research report on Tuesday, September 2nd. Twenty-five equities research analysts have rated the stock with a Buy rating, thirteen have issued a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat, Salesforce has an average rating of “Moderate Buy” and an average price target of $325.23.

Insider Buying and Selling

In other Salesforce news, Director David Blair Kirk purchased 3,400 shares of Salesforce stock in a transaction dated Tuesday, September 9th. The stock was acquired at an average cost of $254.66 per share, with a total value of $865,844.00. Following the acquisition, the director directly owned 3,824 shares of the company’s stock, valued at $973,819.84. This represents a 801.89% increase in their ownership of the stock. The purchase was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. Also, CEO Marc Benioff sold 2,250 shares of Salesforce stock in a transaction that occurred on Wednesday, September 10th. The shares were sold at an average price of $246.66, for a total value of $554,985.00. Following the completion of the sale, the chief executive officer owned 11,911,571 shares in the company, valued at approximately $2,938,108,102.86. This trade represents a 0.02% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Over the last three months, insiders have sold 67,622 shares of company stock valued at $16,714,561. Company insiders own 3.00% of the company’s stock.

Salesforce Profile

Salesforce, Inc provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale.