MediaAlpha (NYSE:MAX) and Future Farm Technologies (OTCMKTS:FFRMF) Critical Contrast

Future Farm Technologies (OTCMKTS:FFRMF) and MediaAlpha (NYSE:MAX) are both business services companies, but which is the superior investment? We will compare the two businesses based on the strength of their risk, institutional ownership, analyst recommendations, earnings, profitability, dividends and valuation.

Volatility & Risk

Future Farm Technologies has a beta of 0.97, suggesting that its share price is 3% less volatile than the S&P 500. Comparatively, MediaAlpha has a beta of 1.21, suggesting that its share price is 21% more volatile than the S&P 500.

Insider and Institutional Ownership

64.4% of MediaAlpha shares are held by institutional investors. 11.5% of MediaAlpha shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Earnings and Valuation

This table compares Future Farm Technologies and MediaAlpha”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Future Farm Technologies	N/A	N/A	N/A	N/A	N/A
MediaAlpha	$864.70 million	0.94	$16.63 million	($0.03)	-414.43

MediaAlpha has higher revenue and earnings than Future Farm Technologies.

Analyst Ratings

This is a breakdown of current ratings and recommmendations for Future Farm Technologies and MediaAlpha, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Future Farm Technologies	0	0	0	0	0.00
MediaAlpha	1	1	5	0	2.57

MediaAlpha has a consensus price target of $17.25, suggesting a potential upside of 38.74%. Given MediaAlpha’s stronger consensus rating and higher probable upside, analysts clearly believe MediaAlpha is more favorable than Future Farm Technologies.

Profitability

This table compares Future Farm Technologies and MediaAlpha’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Future Farm Technologies	N/A	N/A	N/A
MediaAlpha	-0.10%	-71.02%	14.66%

Summary

MediaAlpha beats Future Farm Technologies on 8 of the 10 factors compared between the two stocks.

About Future Farm Technologies

Future Farm Technologies Inc., together with its subsidiaries, engages in indoor plant growth technology; and production of wholesale and retail cannabis products in North America. The company manufactures and distributes LED lighting bulbs, fixtures, lamps, retrofits, and other products for the commercial and residential applications through its Website, LEDCanada.com; and packaging for LED light engine through COBGrowlights.com. It also offers vertical farming solutions. In addition, the company sells cannabis biomass, seeds, and oil from hemp; and operates ornamental plant greenhouse. The company was formerly known as Arcturus Growthstar Technologies Inc. and changed its name to Future Farm Technologies Inc. in February 2017. Future Farm Technologies Inc. was founded in 1984 and is headquartered in Vancouver, Canada.

About MediaAlpha

MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. It optimizes customer acquisition in various verticals of property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.