Taboola.com (NASDAQ:TBLA – Get Free Report) and C3.ai (NYSE:AI – Get Free Report) are both small-cap computer and technology companies, but which is the superior stock? We will compare the two companies based on the strength of their risk, earnings, analyst recommendations, institutional ownership, valuation, dividends and profitability.
Insider and Institutional Ownership
42.9% of Taboola.com shares are owned by institutional investors. Comparatively, 39.0% of C3.ai shares are owned by institutional investors. 22.4% of Taboola.com shares are owned by insiders. Comparatively, 26.5% of C3.ai shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
Profitability
This table compares Taboola.com and C3.ai’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Taboola.com | 1.34% | 8.12% | 4.92% |
| C3.ai | -92.08% | -40.69% | -33.35% |
Analyst Ratings
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Taboola.com | 0 | 4 | 4 | 0 | 2.50 |
| C3.ai | 5 | 7 | 1 | 1 | 1.86 |
Taboola.com presently has a consensus target price of $4.50, indicating a potential upside of 15.09%. C3.ai has a consensus target price of $22.09, indicating a potential upside of 64.21%. Given C3.ai’s higher probable upside, analysts clearly believe C3.ai is more favorable than Taboola.com.
Earnings and Valuation
This table compares Taboola.com and C3.ai”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Taboola.com | $1.77 billion | 0.64 | -$3.76 million | $0.08 | 48.88 |
| C3.ai | $389.06 million | 4.77 | -$288.70 million | ($2.60) | -5.17 |
Taboola.com has higher revenue and earnings than C3.ai. C3.ai is trading at a lower price-to-earnings ratio than Taboola.com, indicating that it is currently the more affordable of the two stocks.
Volatility & Risk
Taboola.com has a beta of 1.27, meaning that its stock price is 27% more volatile than the S&P 500. Comparatively, C3.ai has a beta of 1.96, meaning that its stock price is 96% more volatile than the S&P 500.
Summary
Taboola.com beats C3.ai on 10 of the 15 factors compared between the two stocks.
About Taboola.com
Taboola.com Ltd., together with its subsidiaries, operates an artificial intelligence-based algorithmic engine platform in Israel, the United States, the United Kingdom, Germany, and internationally. It offers Taboola, a platform that partners with websites, devices, and mobile apps to recommend editorial content and advertisements on the open web to users. The company was incorporated in 2006 and is headquartered in New York, New York.
About C3.ai
C3.ai, Inc. operates as an enterprise artificial intelligence (AI) software company in North America, Europe, the Middle East, Africa, the Asia Pacific, and internationally. The company provides C3 AI platform, an application development and runtime environment that enables customers to design, develop, and deploy enterprise AI applications; C3 AI Ex Machina for analysis-ready data; C3 AI CRM, an industry specific customer relationship management solution; and C3 Generative AI Product Suite that enables to locate, retrieve, and present information. It also offers C3 AI applications, including C3 AI Inventory Optimization, a solution to optimize raw material, in-process, and finished goods inventory levels; C3 AI Supply Network Risk, which identifies emerging inbound and outbound risks across the network; C3 AI Sustainability Suite, which helps to decrease greenhouse gas emission; C3 AI Production Schedule Optimization, a solution for scheduling production; C3 AI Financial Services Suite, which helps to minimize compliance risks; and C3 AI Energy Management solution. In addition, it offers integrated turnkey enterprise AI applications for oil and gas, chemicals, utilities, manufacturing, financial services, defense, intelligence, aerospace, healthcare, and telecommunications market. It has strategic partnerships with Baker Hughes in the areas of oil and gas market; Booz Allen to provide solutions to government, defense, and intelligence sectors; Raytheon; and AWS, Google, and Microsoft. The company was formerly known as C3 IoT, Inc. and changed its name to C3.ai, Inc. in June 2019. C3.ai, Inc. was incorporated in 2009 and is headquartered in Redwood City, California.
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