Insider Selling: MediaAlpha (NYSE:MAX) Insider Sells 4,000 Shares of Stock

Posted by Casey Walker on Mar 25th, 2026

MediaAlpha, Inc. (NYSE:MAX – Get Free Report) insider Steven Yi sold 4,000 shares of the company’s stock in a transaction that occurred on Monday, March 23rd. The stock was sold at an average price of $9.67, for a total value of $38,680.00. Following the completion of the sale, the insider owned 3,051,247 shares of the company’s stock, valued at $29,505,558.49. This trade represents a 0.13% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website.

Steven Yi also recently made the following trade(s):

On Wednesday, March 25th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.42, for a total value of $37,680.00.
On Wednesday, March 18th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.59, for a total value of $38,360.00.
On Tuesday, March 17th, Steven Yi sold 5,227 shares of MediaAlpha stock. The shares were sold at an average price of $9.94, for a total value of $51,956.38.
On Monday, March 16th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.93, for a total transaction of $39,720.00.
On Tuesday, March 10th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.75, for a total transaction of $39,000.00.
On Monday, March 9th, Steven Yi sold 5,650 shares of MediaAlpha stock. The shares were sold at an average price of $9.86, for a total transaction of $55,709.00.
On Tuesday, March 3rd, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $10.03, for a total transaction of $80,240.00.
On Monday, March 2nd, Steven Yi sold 39,252 shares of MediaAlpha stock. The stock was sold at an average price of $9.99, for a total value of $392,127.48.
On Wednesday, February 25th, Steven Yi sold 12,748 shares of MediaAlpha stock. The shares were sold at an average price of $9.69, for a total value of $123,528.12.
On Monday, February 23rd, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $7.75, for a total transaction of $31,000.00.

MediaAlpha Price Performance

MediaAlpha stock traded up $0.01 during midday trading on Wednesday, reaching $9.48. The stock had a trading volume of 549,537 shares, compared to its average volume of 876,502. MediaAlpha, Inc. has a twelve month low of $7.09 and a twelve month high of $13.92. The firm has a market cap of $611.33 million, a price-to-earnings ratio of 24.30 and a beta of 1.30. The firm’s fifty day simple moving average is $9.58 and its two-hundred day simple moving average is $11.32.

MediaAlpha (NYSE:MAX – Get Free Report) last released its earnings results on Monday, February 23rd. The company reported $0.50 earnings per share for the quarter, beating the consensus estimate of $0.25 by $0.25. MediaAlpha had a negative return on equity of 132.73% and a net margin of 2.30%.The company had revenue of $291.16 million for the quarter, compared to analysts’ expectations of $296.42 million. During the same quarter in the previous year, the business posted $0.08 EPS. The business’s revenue for the quarter was down 3.2% on a year-over-year basis. As a group, sell-side analysts predict that MediaAlpha, Inc. will post 0.48 EPS for the current fiscal year.

Analysts Set New Price Targets

A number of equities research analysts have issued reports on the stock. Royal Bank Of Canada decreased their price target on shares of MediaAlpha from $18.00 to $11.00 and set an “outperform” rating for the company in a report on Tuesday, February 24th. The Goldman Sachs Group decreased their target price on MediaAlpha from $13.50 to $11.50 and set a “neutral” rating for the company in a research note on Tuesday, February 24th. Keefe, Bruyette & Woods lowered their target price on MediaAlpha from $19.00 to $16.00 and set an “outperform” rating on the stock in a report on Tuesday, February 24th. JPMorgan Chase & Co. cut their price target on MediaAlpha from $15.00 to $11.00 and set an “overweight” rating for the company in a report on Tuesday, February 24th. Finally, Weiss Ratings raised shares of MediaAlpha from a “sell (d)” rating to a “hold (c-)” rating in a research report on Wednesday, February 25th. One equities research analyst has rated the stock with a Strong Buy rating, five have issued a Buy rating and two have given a Hold rating to the stock. According to data from MarketBeat, the company presently has an average rating of “Moderate Buy” and a consensus target price of $14.58.

View Our Latest Stock Analysis on MAX

Institutional Investors Weigh In On MediaAlpha

Several hedge funds have recently made changes to their positions in MAX. Caitong International Asset Management Co. Ltd increased its stake in MediaAlpha by 5,900.0% during the fourth quarter. Caitong International Asset Management Co. Ltd now owns 2,160 shares of the company’s stock valued at $28,000 after acquiring an additional 2,124 shares during the period. Rockefeller Capital Management L.P. lifted its position in shares of MediaAlpha by 9,917.9% in the 4th quarter. Rockefeller Capital Management L.P. now owns 2,805 shares of the company’s stock worth $36,000 after acquiring an additional 2,777 shares during the period. Strs Ohio bought a new position in MediaAlpha in the fourth quarter worth $49,000. Quarry LP lifted its holdings in shares of MediaAlpha by 43.3% during the 3rd quarter. Quarry LP now owns 4,087 shares of the company’s stock worth $47,000 after acquiring an additional 1,234 shares during the period. Finally, Tower Research Capital LLC TRC boosted its holdings in MediaAlpha by 28.0% during the second quarter. Tower Research Capital LLC TRC now owns 5,551 shares of the company’s stock valued at $61,000 after purchasing an additional 1,213 shares in the last quarter. Institutional investors own 64.39% of the company’s stock.

About MediaAlpha

(Get Free Report)

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.