Zeta Global (NYSE:ZETA) Shares Up 8.1% – Should You Buy?

Zeta Global Holdings Corp. (NYSE:ZETA)’s share price was up 8.1% on Wednesday . The stock traded as high as $17.42 and last traded at $17.52. Approximately 3,089,915 shares changed hands during mid-day trading, a decline of 64% from the average daily volume of 8,583,358 shares. The stock had previously closed at $16.20.

Analyst Upgrades and Downgrades

ZETA has been the topic of several recent research reports. DA Davidson boosted their price objective on shares of Zeta Global from $29.00 to $30.00 and gave the stock a “buy” rating in a research report on Thursday, February 26th. Weiss Ratings restated a “sell (d-)” rating on shares of Zeta Global in a research report on Wednesday, January 21st. The Goldman Sachs Group increased their price target on shares of Zeta Global from $23.00 to $26.00 and gave the company a “neutral” rating in a research report on Wednesday, January 28th. Morgan Stanley raised their price objective on shares of Zeta Global from $23.00 to $27.00 and gave the stock an “equal weight” rating in a research note on Thursday, January 15th. Finally, Wall Street Zen raised Zeta Global from a “hold” rating to a “buy” rating in a research note on Saturday. One investment analyst has rated the stock with a Strong Buy rating, eight have given a Buy rating, three have issued a Hold rating and one has assigned a Sell rating to the company’s stock. According to MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and a consensus price target of $29.00.

Zeta Global Price Performance

The company has a market capitalization of $4.22 billion, a price-to-earnings ratio of -115.11, a PEG ratio of 1.61 and a beta of 1.28. The company has a current ratio of 1.60, a quick ratio of 1.60 and a debt-to-equity ratio of 0.24. The company’s 50 day simple moving average is $16.66 and its 200-day simple moving average is $18.42.

Zeta Global (NYSE:ZETA) last posted its quarterly earnings data on Tuesday, February 24th. The company reported $0.28 earnings per share for the quarter, beating analysts’ consensus estimates of $0.23 by $0.05. Zeta Global had a negative net margin of 2.42% and a positive return on equity of 1.35%. The business had revenue of $394.64 million during the quarter, compared to analyst estimates of $378.09 million. During the same quarter in the previous year, the business posted $0.06 earnings per share. The company’s revenue was up 25.4% on a year-over-year basis. On average, equities research analysts predict that Zeta Global Holdings Corp. will post -0.16 earnings per share for the current fiscal year.

Institutional Trading of Zeta Global

A number of hedge funds have recently added to or reduced their stakes in the business. New York State Common Retirement Fund increased its position in Zeta Global by 235.8% during the third quarter. New York State Common Retirement Fund now owns 684,303 shares of the company’s stock worth $13,597,000 after purchasing an additional 480,495 shares during the last quarter. Stanley Laman Group Ltd. purchased a new position in shares of Zeta Global in the 3rd quarter worth $2,834,000. Stephens Investment Management Group LLC boosted its holdings in Zeta Global by 92.8% in the third quarter. Stephens Investment Management Group LLC now owns 1,802,642 shares of the company’s stock valued at $35,818,000 after acquiring an additional 867,540 shares during the last quarter. Perkins Capital Management Inc. acquired a new position in shares of Zeta Global in the 3rd quarter valued at about $1,143,000. Finally, Universal Beteiligungs und Servicegesellschaft mbH grew its holdings in shares of Zeta Global by 314.1% during the 3rd quarter. Universal Beteiligungs und Servicegesellschaft mbH now owns 134,977 shares of the company’s stock worth $2,682,000 after purchasing an additional 102,380 shares during the period. 87.75% of the stock is owned by institutional investors and hedge funds.

About Zeta Global

Zeta Global, founded in 2007 and headquartered in New York City, is a leading data-driven marketing technology company. The firm’s mission centers on helping brands acquire, grow and retain customers through a unified customer lifecycle management platform. Over the years, Zeta Global has built a reputation for leveraging big data and predictive analytics to power digital marketing programs across multiple channels.

At the core of Zeta’s offering is the Zeta Marketing Platform, which combines identity resolution, audience insights and real-time engagement capabilities.