MediaAlpha (NYSE:MAX) Insider Steven Yi Sells 4,000 Shares of Stock

Posted by James Quigley on Apr 16th, 2026

MediaAlpha, Inc. (NYSE:MAX – Get Free Report) insider Steven Yi sold 4,000 shares of MediaAlpha stock in a transaction dated Monday, April 13th. The stock was sold at an average price of $9.07, for a total value of $36,280.00. Following the completion of the sale, the insider owned 3,015,247 shares of the company’s stock, valued at approximately $27,348,290.29. The trade was a 0.13% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Steven Yi also recently made the following trade(s):

On Wednesday, April 15th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.68, for a total value of $38,720.00.
On Wednesday, April 8th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.78, for a total value of $39,120.00.
On Monday, April 6th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.34, for a total value of $37,360.00.
On Wednesday, April 1st, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.15, for a total value of $36,600.00.
On Monday, March 30th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.23, for a total value of $36,920.00.
On Wednesday, March 25th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.42, for a total value of $37,680.00.
On Monday, March 23rd, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.67, for a total value of $38,680.00.
On Wednesday, March 18th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.59, for a total value of $38,360.00.
On Tuesday, March 17th, Steven Yi sold 5,227 shares of MediaAlpha stock. The stock was sold at an average price of $9.94, for a total value of $51,956.38.
On Monday, March 16th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.93, for a total value of $39,720.00.

MediaAlpha Trading Up 2.9%

MediaAlpha stock opened at $9.69 on Thursday. The firm has a market capitalization of $625.13 million, a P/E ratio of 24.85 and a beta of 1.39. MediaAlpha, Inc. has a 1 year low of $7.09 and a 1 year high of $13.92. The business has a 50-day moving average of $9.16 and a 200-day moving average of $10.95.

MediaAlpha (NYSE:MAX – Get Free Report) last posted its earnings results on Monday, February 23rd. The company reported $0.50 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.25 by $0.25. The company had revenue of $291.16 million during the quarter, compared to analyst estimates of $296.42 million. MediaAlpha had a negative return on equity of 132.73% and a net margin of 2.30%.The company’s revenue for the quarter was down 3.2% compared to the same quarter last year. During the same period in the previous year, the company earned $0.08 EPS. Research analysts anticipate that MediaAlpha, Inc. will post 0.48 EPS for the current fiscal year.

Institutional Investors Weigh In On MediaAlpha

A number of institutional investors and hedge funds have recently made changes to their positions in MAX. Millennium Management LLC raised its stake in shares of MediaAlpha by 680.9% during the 3rd quarter. Millennium Management LLC now owns 1,429,556 shares of the company’s stock worth $16,268,000 after purchasing an additional 1,246,493 shares in the last quarter. Victory Capital Management Inc. raised its stake in shares of MediaAlpha by 1,261.9% during the 3rd quarter. Victory Capital Management Inc. now owns 710,819 shares of the company’s stock worth $8,089,000 after purchasing an additional 658,625 shares in the last quarter. JPMorgan Chase & Co. raised its stake in shares of MediaAlpha by 95.2% during the 3rd quarter. JPMorgan Chase & Co. now owns 1,058,441 shares of the company’s stock worth $12,045,000 after purchasing an additional 516,195 shares in the last quarter. Lazard Asset Management LLC bought a new stake in shares of MediaAlpha during the 2nd quarter worth approximately $4,268,000. Finally, Lighthouse Investment Partners LLC raised its stake in shares of MediaAlpha by 831.7% during the 3rd quarter. Lighthouse Investment Partners LLC now owns 353,930 shares of the company’s stock worth $4,028,000 after purchasing an additional 315,943 shares in the last quarter. Institutional investors own 64.39% of the company’s stock.

Wall Street Analysts Forecast Growth

Several research firms have recently weighed in on MAX. Zacks Research cut MediaAlpha from a “strong-buy” rating to a “hold” rating in a report on Wednesday, March 25th. Wall Street Zen upgraded MediaAlpha from a “buy” rating to a “strong-buy” rating in a report on Saturday, April 11th. Keefe, Bruyette & Woods cut their price objective on MediaAlpha from $16.00 to $15.00 and set an “outperform” rating on the stock in a report on Tuesday, April 7th. Royal Bank Of Canada cut their target price on MediaAlpha from $18.00 to $11.00 and set an “outperform” rating on the stock in a research note on Tuesday, February 24th. Finally, Weiss Ratings upgraded MediaAlpha from a “sell (d)” rating to a “hold (c-)” rating in a research note on Wednesday, February 25th. Four investment analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the company. According to data from MarketBeat, MediaAlpha has an average rating of “Moderate Buy” and a consensus price target of $12.70.

View Our Latest Report on MAX

MediaAlpha Company Profile

(Get Free Report)

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.