Sony Corporation (NYSE:SONY) Given Average Recommendation of “Hold” by Analysts

Sony Corporation (NYSE:SONY) has earned a consensus recommendation of “Hold” from the six ratings firms that are covering the company, Marketbeat reports. One research analyst has rated the stock with a sell recommendation, two have assigned a hold recommendation and three have issued a buy recommendation on the company. The average twelve-month target price among brokers that have updated their coverage on the stock in the last year is $22.00.

A number of equities analysts have issued reports on the stock. Zacks Research lowered shares of Sony from a “strong-buy” rating to a “hold” rating in a research report on Monday, January 12th. Weiss Ratings lowered shares of Sony from a “hold (c-)” rating to a “sell (d+)” rating in a research report on Friday, February 20th. Finally, Sanford C. Bernstein reissued a “market perform” rating and set a $22.00 price target (down from $30.00) on shares of Sony in a research report on Tuesday, March 17th.

Trending Headlines about Sony

Here are the key news stories impacting Sony this week:

• Positive Sentiment: Sony Pictures India won the media rights for the Asian Games 2026 — a content/distribution win that should boost ad/subscriber monetization in a high-growth market. Sony Pictures India secures media rights for Asian Games 2026
• Positive Sentiment: Strong consumer-product momentum: the Sony XM6 earbuds are getting rave reviews and are back at a record low price — good for unit sales and placement during promotional cycles. The Sony XM6 earbuds are the best audio product I’ve tested this year — and they’re back at their lowest price ever
• Positive Sentiment: Analyst/quant interest: Zacks highlights SONY as a top-ranked momentum stock, which can attract short-term flows and algorithmic buying if momentum persists. Sony (SONY) is a Top-Ranked Momentum Stock: Should You Buy?
• Positive Sentiment: Product pipeline signals: leaks and renders suggest refreshed flagship audio (10th‑anniversary 1000X series/WH-1000XX) and a bold Xperia 1 VIII design — positives for brand, ASPs and accessory/ecosystem sales. Sony accidentally leaks 10th anniversary 1000X series. Xperia 1 VIII renders preview Sony’s bold design departure Sony may have just leaked its own 10th anniversary ‘WH-1000XX’ headphones
• Neutral Sentiment: Third-party ecosystem and niche product news (new Viltrox FE lenses, hi‑fi/turntable coverage, discounts on portable speakers) support the Sony imaging/audio ecosystem but are unlikely to materially move near-term earnings. Viltrox Unveils New 35mm and 55mm F1.8 EVO Lenses for Sony FE and Nikon Z Mounts Sony’s five-star turntable and new Denon AVR lead this week’s hi-fi news This Sony Portable Outdoor Speaker Is Almost 50% Off Just in Time for Summer
• Negative Sentiment: Major negative: Sony and Honda are scaling back/ending the Afeela EV project and pivoting toward AI, audio and other tech opportunities — a setback for Sony’s EV/car‑software ambitions and a key reason shares are under pressure. This raises questions about capital allocation and the timeline for any mobility-derived growth. Honda & Sony End Afeela EV Project, Eye Non-EV Opportunities Sony, Honda scale back EV venture after Afeela halt Sony and Honda Shift Focus to AI and Tech After EV Plans Collapse
• Negative Sentiment: Corporate/gaming noise: a report that former Sony Worldwide Studios president Shuhei Yoshida says he was fired could raise short-term governance/PR concerns for investors focused on the PlayStation/gaming segment. Former Sony Worldwide Studios President Shuhei Yoshida Claims He Was Fired From The Position By Jim Ryan

Sony Stock Performance

SONY opened at $21.45 on Tuesday. Sony has a 12-month low of $19.74 and a 12-month high of $30.34. The company has a current ratio of 1.22, a quick ratio of 0.97 and a debt-to-equity ratio of 0.10. The firm has a market capitalization of $127.58 billion, a PE ratio of -107.22, a P/E/G ratio of 7.24 and a beta of 0.98. The firm has a 50 day moving average of $21.49 and a two-hundred day moving average of $24.87.

Hedge Funds Weigh In On Sony

Several institutional investors have recently made changes to their positions in SONY. Sound Income Strategies LLC purchased a new position in shares of Sony during the 3rd quarter valued at approximately $25,000. YANKCOM Partnership increased its holdings in shares of Sony by 748.7% during the 4th quarter. YANKCOM Partnership now owns 976 shares of the company’s stock valued at $25,000 after purchasing an additional 861 shares in the last quarter. V Square Quantitative Management LLC purchased a new position in shares of Sony during the 4th quarter valued at approximately $27,000. Elyxium Wealth LLC purchased a new position in shares of Sony during the 4th quarter valued at approximately $27,000. Finally, Annis Gardner Whiting Capital Advisors LLC increased its holdings in shares of Sony by 404.1% during the 4th quarter. Annis Gardner Whiting Capital Advisors LLC now owns 1,109 shares of the company’s stock valued at $28,000 after purchasing an additional 889 shares in the last quarter. 14.05% of the stock is owned by hedge funds and other institutional investors.

About Sony

Sony Group Corporation (NYSE: SONY) is a Japanese multinational conglomerate headquartered in Minato, Tokyo. Founded in 1946 by Masaru Ibuka and Akio Morita, Sony has grown from an electronics maker into a diversified global company with operations spanning consumer electronics, entertainment, gaming, semiconductors and financial services. The company’s shares trade in Japan and its American Depositary Receipts trade on the New York Stock Exchange under the ticker SONY.

Sony’s primary businesses include Electronics Products & Solutions, which covers televisions, audio equipment, digital cameras and professional broadcast systems; Game & Network Services, anchored by the PlayStation platform, consoles, software and online services; Music and Pictures, through Sony Music Entertainment and Sony Pictures Entertainment, producing, distributing and licensing recorded music, film and television content; Imaging & Sensing Solutions, which develops CMOS image sensors and other semiconductor components; and Financial Services, offering life insurance, banking and other financial products in Japan.