Robert W. Baird Raises Synchrony Financial (NYSE:SYF) Price Target to $86.00

Synchrony Financial (NYSE:SYF) had its price target raised by investment analysts at Robert W. Baird from $83.00 to $86.00 in a note issued to investors on Wednesday,Benzinga reports. The brokerage currently has an “outperform” rating on the financial services provider’s stock. Robert W. Baird’s target price would suggest a potential upside of 9.16% from the stock’s previous close.

Several other research firms also recently commented on SYF. TD Cowen increased their target price on shares of Synchrony Financial from $91.00 to $100.00 and gave the stock a “buy” rating in a research report on Thursday, January 8th. Royal Bank Of Canada reduced their target price on Synchrony Financial from $91.00 to $85.00 and set a “sector perform” rating for the company in a report on Wednesday, January 28th. Keefe, Bruyette & Woods boosted their target price on Synchrony Financial from $95.00 to $98.00 and gave the stock an “outperform” rating in a report on Friday, January 2nd. Compass Point upgraded Synchrony Financial from a “neutral” rating to a “buy” rating and set a $96.00 target price for the company in a report on Wednesday, January 28th. Finally, Barclays boosted their target price on Synchrony Financial from $82.00 to $93.00 and gave the stock an “overweight” rating in a report on Wednesday. One research analyst has rated the stock with a Strong Buy rating, twelve have given a Buy rating and seven have assigned a Hold rating to the company’s stock. Based on data from MarketBeat, the company currently has a consensus rating of “Moderate Buy” and a consensus target price of $85.74.

Synchrony Financial Stock Up 1.5%

Shares of NYSE SYF traded up $1.15 during trading hours on Wednesday, hitting $78.78. The stock had a trading volume of 498,799 shares, compared to its average volume of 4,453,684. The company has a market capitalization of $27.39 billion, a P/E ratio of 8.48, a P/E/G ratio of 0.69 and a beta of 1.39. The firm’s 50-day moving average price is $69.78 and its two-hundred day moving average price is $74.68. Synchrony Financial has a 52 week low of $49.50 and a 52 week high of $88.77. The company has a debt-to-equity ratio of 0.98, a quick ratio of 1.24 and a current ratio of 1.24.

Synchrony Financial (NYSE:SYF) last announced its quarterly earnings results on Tuesday, April 21st. The financial services provider reported $2.27 EPS for the quarter, beating the consensus estimate of $2.14 by $0.13. The business had revenue of $3.70 billion during the quarter, compared to analysts’ expectations of $3.81 billion. Synchrony Financial had a return on equity of 23.07% and a net margin of 15.72%.The firm’s quarterly revenue was down 7.4% compared to the same quarter last year. During the same quarter in the previous year, the business posted $1.89 EPS. Synchrony Financial has set its FY 2026 guidance at 9.100-9.500 EPS. Analysts anticipate that Synchrony Financial will post 9.28 EPS for the current fiscal year.

Synchrony Financial declared that its Board of Directors has approved a share repurchase program on Tuesday, April 21st that allows the company to buyback $0.00 in shares. This buyback authorization allows the financial services provider to repurchase shares of its stock through open market purchases. Stock buyback programs are usually an indication that the company’s leadership believes its shares are undervalued.

Insider Activity at Synchrony Financial

In other news, insider Alberto Casellas sold 14,399 shares of the company’s stock in a transaction that occurred on Monday, March 2nd. The stock was sold at an average price of $67.71, for a total transaction of $974,956.29. Following the completion of the transaction, the insider directly owned 50,331 shares in the company, valued at $3,407,912.01. The trade was a 22.24% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, insider Brian D. Doubles sold 217,554 shares of the business’s stock in a transaction that occurred on Monday, March 2nd. The shares were sold at an average price of $68.68, for a total value of $14,941,608.72. Following the sale, the insider owned 829,222 shares in the company, valued at approximately $56,950,966.96. This represents a 20.78% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last quarter, insiders sold 379,928 shares of company stock valued at $26,170,764. 0.33% of the stock is owned by corporate insiders.

Institutional Trading of Synchrony Financial

Institutional investors and hedge funds have recently modified their holdings of the company. Advisors Asset Management Inc. bought a new stake in shares of Synchrony Financial during the fourth quarter valued at approximately $29,000. Fideuram Asset Management Ireland dac acquired a new stake in shares of Synchrony Financial during the 4th quarter valued at about $29,000. Westside Investment Management Inc. lifted its stake in Synchrony Financial by 100.0% during the third quarter. Westside Investment Management Inc. now owns 358 shares of the financial services provider’s stock worth $25,000 after purchasing an additional 179 shares during the period. FWL Investment Management LLC bought a new position in Synchrony Financial during the third quarter worth about $26,000. Finally, Reflection Asset Management bought a new position in Synchrony Financial during the fourth quarter worth about $31,000. 96.48% of the stock is currently owned by institutional investors.

Key Headlines Impacting Synchrony Financial

Here are the key news stories impacting Synchrony Financial this week:

• Positive Sentiment: Board approved a $6.5 billion share repurchase program and announced plans to raise the quarterly dividend (announced $0.30 now, planned increase to $0.34), a capital-return signal that typically supports the stock. PR Newswire: Q1 2026 Results
• Positive Sentiment: Q1 EPS beat street estimates: $2.27 vs. $2.14 expected (YoY EPS improvement), driven by purchase-volume growth and NIM strength — supports near-term earnings outlook. Earnings Release / Slide Deck
• Positive Sentiment: New co-branded and private-label card programs with Chico’s FAS (Chico’s, Soma, White House Black Market) expand Synchrony’s merchant partnerships and rewards footprint — a revenue-growth avenue. Chico’s FAS Partnership
• Neutral Sentiment: Synchrony’s CFO flagged ongoing momentum in consumer spending and card usage — a constructive tone but qualitative; useful context for future quarters. PYMNTS: CFO Comments
• Neutral Sentiment: Company published monthly credit-performance metrics (charge-offs, delinquencies) — important for credit risk monitoring but no single shock disclosed in the update. TipRanks: Credit Metrics
• Negative Sentiment: BTIG Research downgraded SYF from “buy” to “neutral,” which can pressure the stock by reducing buy-side enthusiasm. Benzinga: BTIG Downgrade
• Negative Sentiment: Revenue missed expectations: Q1 revenue $3.70B vs. $3.81B est and was down ~7.4% YoY; deposits also declined per commentary — these operational headwinds may temper enthusiasm despite EPS beat. Zacks: Q1 Results

Synchrony Financial Company Profile

Synchrony Financial (NYSE: SYF) is a consumer financial services company that specializes in providing point-of-sale financing and private-label, co-branded and branded credit card programs. The company serves as a payments and lending partner to retailers, digital merchants and service providers, offering consumer financing solutions designed to drive customer engagement and sales. Synchrony also operates a direct bank that offers deposit products, including savings accounts and certificates of deposit, which support its funding and customer-facing product suite.

Its core product set includes private-label and co-branded credit cards, general-purpose credit cards, installment loan programs and promotional financing options that are integrated into merchants’ checkout experiences.