Jumia Technologies (NYSE:JMIA – Get Free Report) and Linkage Global (NASDAQ:LGCB – Get Free Report) are both small-cap retail/wholesale companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, profitability, analyst recommendations, dividends, valuation, earnings and risk.
Institutional & Insider Ownership
16.5% of Jumia Technologies shares are owned by institutional investors. Comparatively, 0.3% of Linkage Global shares are owned by institutional investors. 1.9% of Jumia Technologies shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.
Analyst Ratings
This is a summary of current ratings and target prices for Jumia Technologies and Linkage Global, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Jumia Technologies | 1 | 0 | 4 | 0 | 2.60 |
| Linkage Global | 1 | 0 | 0 | 0 | 1.00 |
Profitability
This table compares Jumia Technologies and Linkage Global’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Jumia Technologies | -32.58% | -135.28% | -40.15% |
| Linkage Global | N/A | N/A | N/A |
Volatility & Risk
Jumia Technologies has a beta of 2.53, indicating that its share price is 153% more volatile than the S&P 500. Comparatively, Linkage Global has a beta of -0.56, indicating that its share price is 156% less volatile than the S&P 500.
Valuation and Earnings
This table compares Jumia Technologies and Linkage Global”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Jumia Technologies | $188.93 million | 4.66 | -$61.55 million | N/A | N/A |
| Linkage Global | $5.10 million | 1.12 | -$7.37 million | N/A | N/A |
Linkage Global has lower revenue, but higher earnings than Jumia Technologies.
Summary
Jumia Technologies beats Linkage Global on 8 of the 12 factors compared between the two stocks.
About Jumia Technologies
Jumia Technologies AG operates an e-commerce platform in West Africa, North Africa, East and South Africa, Europe, the United Arab Emirates, and internationally. The company’s platform consists of marketplace that connects sellers with customers; logistics service, which enables the shipment and delivery of packages from sellers to consumers; and payment service, which facilitates transactions to participants active on the company’s platform in selected markets under the JumiaPay name. Its marketplace offers various products in a range of categories, including phones, electronics, home and living, fashion, beauty, and fast-moving consumer goods; and various digital lifestyle services, such as utility bills payment, airtime recharge, gaming and entertainment, and transport ticketing, as well as financial services comprising micro-loans, insurance, and savings products. The company was formerly known as Africa Internet Holding GmbH and changed its name to Jumia Technologies AG in January 2019. Jumia Technologies AG was incorporated in 2012 and is headquartered in Berlin, Germany.
About Linkage Global
Linkage Global Inc, through its subsidiaries, operates as a cross-border e-commerce integrated services provider in Japan, Hong Kong, and Mainland China. It provides cross-border product sales; digital marketing services; and e-commerce operation training and software support services. Linkage Global Inc was founded in 2011 and is headquartered in Tokyo, Japan.
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