eBay (NASDAQ:EBAY) Price Target Raised to $120.00

eBay (NASDAQ:EBAY) had its price target upped by analysts at Citizens Jmp from $115.00 to $120.00 in a research report issued on Friday,Benzinga reports. The firm currently has a “market outperform” rating on the e-commerce company’s stock. Citizens Jmp’s price objective would indicate a potential upside of 18.76% from the company’s current price.

Several other equities analysts have also recently commented on EBAY. Piper Sandler restated an “overweight” rating and set a $115.00 target price (up from $105.00) on shares of eBay in a research report on Thursday. Needham & Company LLC restated a “buy” rating and set a $122.00 target price on shares of eBay in a research report on Thursday. Bank of America boosted their target price on eBay from $102.00 to $110.00 and gave the stock a “neutral” rating in a research report on Tuesday, April 21st. Susquehanna boosted their target price on eBay from $95.00 to $110.00 and gave the stock a “neutral” rating in a research report on Friday. Finally, Arete Research boosted their target price on eBay from $103.00 to $111.00 and gave the stock a “neutral” rating in a research report on Thursday, April 16th. Fourteen research analysts have rated the stock with a Buy rating, eighteen have assigned a Hold rating and one has assigned a Sell rating to the stock. According to MarketBeat.com, the stock has an average rating of “Hold” and a consensus target price of $105.32.

eBay Stock Performance

Shares of NASDAQ:EBAY traded down $2.44 during midday trading on Friday, reaching $101.05. 622,057 shares of the company traded hands, compared to its average volume of 5,225,210. The company has a quick ratio of 1.10, a current ratio of 1.10 and a debt-to-equity ratio of 1.30. eBay has a 12 month low of $67.48 and a 12 month high of $107.34. The firm has a market capitalization of $45.27 billion, a price-to-earnings ratio of 22.94, a price-to-earnings-growth ratio of 2.16 and a beta of 1.34. The firm’s fifty day moving average price is $94.21 and its two-hundred day moving average price is $89.73.

eBay (NASDAQ:EBAY) last posted its earnings results on Wednesday, April 29th. The e-commerce company reported $1.66 EPS for the quarter, topping the consensus estimate of $1.58 by $0.08. eBay had a return on equity of 45.42% and a net margin of 17.58%.The business had revenue of $3.09 billion during the quarter, compared to analysts’ expectations of $3.04 billion. During the same period in the previous year, the business earned $1.38 earnings per share. The firm’s revenue was up 19.5% on a year-over-year basis. eBay has set its Q2 2026 guidance at 1.090-1.140 EPS. On average, equities analysts expect that eBay will post 4.85 earnings per share for the current year.

Insider Transactions at eBay

In other news, SVP Jordan Douglas Bradle Sweetnam sold 12,978 shares of the company’s stock in a transaction dated Wednesday, March 18th. The stock was sold at an average price of $92.44, for a total value of $1,199,686.32. Following the completion of the transaction, the senior vice president directly owned 42,948 shares in the company, valued at approximately $3,970,113.12. This represents a 23.21% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, SVP Cornelius Boone sold 16,685 shares of the company’s stock in a transaction dated Wednesday, March 18th. The stock was sold at an average price of $92.44, for a total value of $1,542,361.40. Following the completion of the transaction, the senior vice president owned 94,479 shares of the company’s stock, valued at $8,733,638.76. The trade was a 15.01% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders have sold a total of 86,952 shares of company stock valued at $8,251,267 over the last quarter. 0.64% of the stock is owned by company insiders.

Hedge Funds Weigh In On eBay

Hedge funds and other institutional investors have recently modified their holdings of the company. Cedar Mountain Advisors LLC boosted its holdings in shares of eBay by 128.9% in the 1st quarter. Cedar Mountain Advisors LLC now owns 277 shares of the e-commerce company’s stock worth $25,000 after purchasing an additional 156 shares in the last quarter. Abound Financial LLC purchased a new position in shares of eBay in the 4th quarter worth about $26,000. Financial Consulate Inc. purchased a new stake in eBay during the 3rd quarter valued at about $27,000. High Point Wealth Management LLC purchased a new stake in eBay during the 4th quarter valued at about $26,000. Finally, Steigerwald Gordon & Koch Inc. purchased a new stake in eBay during the 3rd quarter valued at about $28,000. 87.48% of the stock is currently owned by hedge funds and other institutional investors.

eBay News Roundup

Here are the key news stories impacting eBay this week:

• Positive Sentiment: Q1 results beat expectations: eBay reported $1.66 non‑GAAP EPS on $3.09B revenue, GMV growth, and returned $639M to shareholders (including $500M buybacks and a $0.31 dividend). Those fundamentals underpin the rally. eBay Inc. Reports First Quarter 2026 Results
• Positive Sentiment: Morgan Stanley raised its price target to $117 and kept an overweight rating — a bullish signal from a major shop that likely supported buying. Morgan Stanley Adjusts eBay Price Target
• Positive Sentiment: Needham reaffirmed a Buy and kept a $122 target, adding upside interest from growth-focused analysts. Needham Reaffirms Buy
• Neutral Sentiment: Several firms raised price targets but kept neutral/equal‑weight ratings: Cantor Fitzgerald to $110, Susquehanna to $110, Wells Fargo to $104 and JPMorgan to $100 — these moves support the stock but stop short of broad bullish conviction. Cantor Fitzgerald PT Susquehanna/Benzinga Wells Fargo PT JPMorgan PT
• Negative Sentiment: Management’s Q2 guidance disappointed on the earnings front: EPS guidance of $1.09–$1.14 is well below Street estimates (consensus ~ $1.44), and Q2 GMV guidance is below Q1 GMV — this is the key reason the stock fell on the initial print and remains a downside risk. Reuters: eBay forecasts Q2 revenue
• Negative Sentiment: Analyst and media notes flag second‑half growth uncertainty; several writeups explain why investors trimmed positions despite the beat. Watch H2 guidance commentary for the next move. Blockonomi: Stock Slides Despite Beat Proactive: H2 Concerns

About eBay

eBay Inc is a global e-commerce company that operates an online marketplace connecting individual consumers and businesses for the sale and purchase of new, used and collectible goods. Founded in 1995 by Pierre Omidyar and headquartered in San Jose, California, eBay grew from its early auction-style site into a diversified platform offering both auction-format listings and fixed-price “Buy It Now” transactions. The company completed an initial public offering in the late 1990s and has since evolved its platform and services to support a broad range of product categories and buyer preferences.

The company’s core business centers on its marketplace platform, which provides listing, search and transaction capabilities for millions of items across consumer goods, electronics, fashion, collectibles and more.