Klaviyo (NYSE:KVYO) Shares Up 8.1% – Should You Buy?

Klaviyo, Inc. (NYSE:KVYO)’s stock price rose 8.1% during mid-day trading on Friday . The stock traded as high as $21.70 and last traded at $21.7240. Approximately 1,329,634 shares changed hands during mid-day trading, a decline of 69% from the average daily volume of 4,358,054 shares. The stock had previously closed at $20.09.

Analyst Ratings Changes

A number of research firms have weighed in on KVYO. Wall Street Zen raised Klaviyo from a “hold” rating to a “buy” rating in a report on Sunday, March 22nd. William Blair reaffirmed an “outperform” rating on shares of Klaviyo in a report on Monday, March 2nd. Jefferies Financial Group restated a “buy” rating on shares of Klaviyo in a research report on Tuesday. Citigroup dropped their target price on Klaviyo from $40.00 to $29.00 and set a “buy” rating for the company in a research report on Tuesday. Finally, Truist Financial lowered their target price on shares of Klaviyo from $45.00 to $35.00 and set a “buy” rating for the company in a report on Wednesday, February 11th. Eighteen equities research analysts have rated the stock with a Buy rating, three have issued a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat.com, the company currently has an average rating of “Moderate Buy” and an average price target of $33.19.

Klaviyo Stock Performance

The stock has a market cap of $6.75 billion, a price-to-earnings ratio of -184.49 and a beta of 0.86. The business has a 50-day simple moving average of $18.85 and a two-hundred day simple moving average of $23.93.

Klaviyo (NYSE:KVYO) last announced its quarterly earnings data on Tuesday, February 10th. The company reported $0.19 EPS for the quarter, topping analysts’ consensus estimates of $0.17 by $0.02. Klaviyo had a negative net margin of 2.57% and a positive return on equity of 2.03%. The business had revenue of $350.20 million for the quarter, compared to analyst estimates of $333.99 million. During the same quarter in the previous year, the firm posted $0.07 earnings per share. The firm’s revenue for the quarter was up 29.6% on a year-over-year basis. On average, analysts expect that Klaviyo, Inc. will post 0.22 earnings per share for the current fiscal year.

Insider Buying and Selling at Klaviyo

In other news, CEO Andrew Bialecki sold 200,000 shares of the company’s stock in a transaction dated Tuesday, April 14th. The shares were sold at an average price of $17.19, for a total value of $3,438,000.00. Following the sale, the chief executive officer directly owned 200,000 shares of the company’s stock, valued at approximately $3,438,000. This represents a 50.00% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO Amanda Whalen sold 14,000 shares of the firm’s stock in a transaction dated Thursday, April 16th. The shares were sold at an average price of $18.54, for a total transaction of $259,560.00. Following the completion of the sale, the chief financial officer owned 895,141 shares of the company’s stock, valued at $16,595,914.14. This trade represents a 1.54% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 1,473,909 shares of company stock worth $27,200,157 over the last quarter. 49.92% of the stock is currently owned by insiders.

Institutional Trading of Klaviyo

Hedge funds have recently made changes to their positions in the business. Caitong International Asset Management Co. Ltd lifted its position in shares of Klaviyo by 1,650.9% in the third quarter. Caitong International Asset Management Co. Ltd now owns 963 shares of the company’s stock valued at $27,000 after buying an additional 908 shares during the last quarter. FNY Investment Advisers LLC acquired a new stake in Klaviyo during the 3rd quarter valued at $34,000. Quarry LP bought a new position in Klaviyo during the third quarter worth $44,000. Osaic Holdings Inc. boosted its position in Klaviyo by 317.0% during the second quarter. Osaic Holdings Inc. now owns 1,689 shares of the company’s stock worth $55,000 after purchasing an additional 1,284 shares during the period. Finally, RiverPark Advisors LLC acquired a new position in shares of Klaviyo in the third quarter valued at $69,000. 45.43% of the stock is owned by institutional investors and hedge funds.

About Klaviyo

Klaviyo, Inc is a cloud-based marketing automation platform that enables businesses to leverage customer data for targeted email and SMS campaigns. The company’s platform centralizes first-party data from various sources—including e-commerce storefronts, websites, and CRM systems—to help organizations deliver personalized marketing across the customer lifecycle. Klaviyo’s core offerings include segmented email marketing, automated messaging workflows, and performance analytics designed to drive customer engagement and revenue growth.

The platform provides a suite of tools for campaign creation and management, including drag-and-drop email and SMS builders, dynamic content rendering, and A/B testing capabilities.