JPMorgan Chase & Co. Cuts Booking (NASDAQ:BKNG) Price Target to $208.00

Booking (NASDAQ:BKNG) had its price target cut by JPMorgan Chase & Co. from $224.00 to $208.00 in a research report sent to investors on Wednesday,Benzinga reports. They currently have an overweight rating on the business services provider’s stock.

A number of other research firms also recently weighed in on BKNG. Cantor Fitzgerald restated a “neutral” rating and set a $175.00 target price (down from $180.00) on shares of Booking in a research report on Wednesday. Royal Bank Of Canada dropped their target price on Booking from $244.00 to $220.00 and set an “outperform” rating for the company in a research report on Wednesday. HSBC dropped their target price on Booking from $309.84 to $298.00 and set a “buy” rating for the company in a research report on Wednesday. BTIG Research restated a “buy” rating and set a $250.00 target price on shares of Booking in a research report on Wednesday. Finally, UBS Group boosted their target price on Booking from $259.00 to $260.00 and gave the stock a “buy” rating in a research report on Monday, April 27th. One analyst has rated the stock with a Strong Buy rating, twenty-eight have issued a Buy rating and eight have issued a Hold rating to the stock. According to data from MarketBeat.com, Booking has an average rating of “Moderate Buy” and a consensus target price of $227.14.

Booking Stock Up 0.8%

BKNG stock opened at $169.63 on Wednesday. The company has a market cap of $131.44 billion, a P/E ratio of 22.31, a PEG ratio of 1.00 and a beta of 1.10. Booking has a twelve month low of $150.62 and a twelve month high of $233.58. The business has a fifty day moving average of $173.61 and a 200-day moving average of $192.05.

Booking (NASDAQ:BKNG) last released its earnings results on Tuesday, April 28th. The business services provider reported $1.14 earnings per share for the quarter, topping analysts’ consensus estimates of $1.08 by $0.06. The company had revenue of $5.53 billion during the quarter, compared to the consensus estimate of $5.52 billion. Booking had a negative return on equity of 117.14% and a net margin of 22.23%.The firm’s quarterly revenue was up 16.2% on a year-over-year basis. During the same quarter in the previous year, the company posted $0.99 earnings per share. As a group, equities research analysts anticipate that Booking will post 10.49 earnings per share for the current fiscal year.

Booking Announces Dividend

The business also recently disclosed a quarterly dividend, which will be paid on Tuesday, June 30th. Investors of record on Friday, June 5th will be issued a $0.42 dividend. This represents a $1.68 dividend on an annualized basis and a yield of 1.0%. The ex-dividend date is Friday, June 5th. Booking’s dividend payout ratio is currently 22.11%.

Insider Activity at Booking

In related news, CEO Glenn D. Fogel sold 16,726 shares of the company’s stock in a transaction dated Wednesday, April 15th. The stock was sold at an average price of $185.36, for a total value of $3,100,331.36. Following the completion of the sale, the chief executive officer owned 298,174 shares in the company, valued at approximately $55,269,532.64. This represents a 5.31% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director Robert J. Mylod, Jr. sold 1,000 shares of the company’s stock in a transaction dated Monday, February 2nd. The shares were sold at an average price of $204.21, for a total value of $204,214.40. Following the completion of the sale, the director owned 21,000 shares of the company’s stock, valued at $4,288,502.40. This represents a 4.55% decrease in their position. The SEC filing for this sale provides additional information. Over the last quarter, insiders sold 60,876 shares of company stock worth $10,559,629. 0.16% of the stock is owned by insiders.

Institutional Inflows and Outflows

A number of institutional investors and hedge funds have recently added to or reduced their stakes in BKNG. Brighton Jones LLC grew its stake in Booking by 34.9% in the fourth quarter. Brighton Jones LLC now owns 251 shares of the business services provider’s stock valued at $1,249,000 after acquiring an additional 65 shares during the period. Revolve Wealth Partners LLC acquired a new position in Booking in the fourth quarter valued at about $209,000. Sivia Capital Partners LLC grew its stake in Booking by 25.0% in the second quarter. Sivia Capital Partners LLC now owns 165 shares of the business services provider’s stock valued at $955,000 after acquiring an additional 33 shares during the period. Schnieders Capital Management LLC. grew its stake in Booking by 50.0% in the second quarter. Schnieders Capital Management LLC. now owns 87 shares of the business services provider’s stock valued at $504,000 after acquiring an additional 29 shares during the period. Finally, Osterweis Capital Management Inc. acquired a new position in Booking in the second quarter valued at about $179,000. 92.42% of the stock is owned by institutional investors and hedge funds.

Key Stories Impacting Booking

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Q1 strength plus AI rollout and record buybacks reinforce growth and capital-return story; company highlighted strong merchant-model revenue but flagged a softer Q2 guide — overall investors are focusing on the strategic AI product push (KAYAK Ask AI) and buybacks as earnings catalysts. Booking Holdings AI Push And Buybacks Meet Mixed Valuation Signals
• Positive Sentiment: Gordon Haskett raised its price target to $220 and maintained a buy rating, signaling analyst confidence in upside from current levels. Booking Given New $220.00 Price Target at Gordon Haskett
• Positive Sentiment: Argus increased its target to $205 and assigned a buy rating, giving additional analyst support for further gains. Booking Given New $205.00 Price Target at Argus
• Positive Sentiment: Board declared a quarterly dividend of $0.42 per share (ex-div June 5), adding to shareholder return via dividends on top of buybacks. (Company disclosure)
• Neutral Sentiment: BMO trimmed its target slightly (from $248 to $240) but kept an outperform rating — still a large implied upside, so this is more of a modest model tweak than a negative signal. BMO Capital Adjusts Price Target on Booking
• Neutral Sentiment: Unusually high options trading was reported, which can amplify intraday moves but doesn’t by itself change fundamentals. Monitor for directional flows. Booking Target of Unusually High Options Trading
• Neutral Sentiment: Comparative analyst pieces (e.g., Carnival vs. Booking) highlight BKNG’s durable tech-driven scale versus peers — useful context but not an immediate price driver. Carnival vs. Booking
• Negative Sentiment: JPMorgan cut its price target to $208, signaling some analyst caution on near-term momentum — adds to mixed guidance interpretation and helps explain some intraday volatility. Booking Price Target Cut to $208 by Analysts at JPMorgan Chase & Co.

About Booking

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.