PLBY Group (NASDAQ:PLBY – Get Free Report) and Mastercraft Boat (NASDAQ:MCFT – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, risk, profitability, institutional ownership, analyst recommendations, earnings and valuation.
Institutional and Insider Ownership
32.5% of PLBY Group shares are held by institutional investors. Comparatively, 97.6% of Mastercraft Boat shares are held by institutional investors. 38.3% of PLBY Group shares are held by insiders. Comparatively, 2.5% of Mastercraft Boat shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.
Valuation & Earnings
This table compares PLBY Group and Mastercraft Boat”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| PLBY Group | $120.93 million | 1.62 | -$12.67 million | ($0.15) | -11.40 |
| Mastercraft Boat | $284.20 million | 1.34 | $7.04 million | $0.96 | 24.42 |
Mastercraft Boat has higher revenue and earnings than PLBY Group. PLBY Group is trading at a lower price-to-earnings ratio than Mastercraft Boat, indicating that it is currently the more affordable of the two stocks.
Risk & Volatility
PLBY Group has a beta of 1.92, suggesting that its share price is 92% more volatile than the S&P 500. Comparatively, Mastercraft Boat has a beta of 1.09, suggesting that its share price is 9% more volatile than the S&P 500.
Analyst Ratings
This is a breakdown of current ratings and recommmendations for PLBY Group and Mastercraft Boat, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| PLBY Group | 1 | 0 | 0 | 0 | 1.00 |
| Mastercraft Boat | 0 | 6 | 1 | 0 | 2.14 |
Mastercraft Boat has a consensus price target of $24.40, suggesting a potential upside of 4.10%. Given Mastercraft Boat’s stronger consensus rating and higher probable upside, analysts clearly believe Mastercraft Boat is more favorable than PLBY Group.
Profitability
This table compares PLBY Group and Mastercraft Boat’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| PLBY Group | -10.48% | N/A | -2.32% |
| Mastercraft Boat | 5.27% | 9.51% | 6.77% |
Summary
Mastercraft Boat beats PLBY Group on 11 of the 14 factors compared between the two stocks.
About PLBY Group
PLBY Group, Inc. operates as a pleasure and leisure company in the United States, Australia, China, the United Kingdom, and internationally. It operates through three segments: Licensing, Direct-to-Consumer, and Digital Subscriptions and Content. The company offers sexual wellness products, such as lingerie, bedroom accessories, intimacy products, and other adult products; style and apparel products for men and women; digital entertainment and lifestyle products; and beauty and grooming products for men and women, such as skincare, haircare, bath and body, grooming, cosmetics, and fragrance. It also owns and operates digital commerce retail platforms, such as playboy.com, honeybirdette.com, yandy.com, and loversstores.com; and Honey Birdette and Lovers retail stores. In addition, the company licenses Playboy name, Rabbit Head Design, and other trademarks and related properties; and programming content to cable television operators and direct-to-home satellite television operators. Further, the company business covers the subscription sale of playboyplus.com and playboy.tv, which are online content platforms. It offers its products under its flagship brand Playboy. PLBY Group, Inc. is headquartered in Los Angeles, California.
About Mastercraft Boat
MasterCraft Boat Holdings, Inc., through its subsidiaries, designs, manufactures, and markets recreational powerboats. It operates through MasterCraft, Crest, and Aviara segments. The MasterCraft segment produces premium recreational performance sport boats primarily used for water skiing, wakeboarding, wake surfing, and general recreational boating. Crest segment provides pontoon boats for use in general recreational boating. The Aviara segment produces luxury day boats for use in general recreational boating. The company also offers ski/wake, outboard, and sterndrive boats, as well as various accessories, including trailers and aftermarket parts. It sells its boats under the MasterCraft, Crest, and Aviara brands through a network of independent dealers in North America and internationally. The company was formerly known as MCBC Holdings, Inc. and changed its name to MasterCraft Boat Holdings, Inc. in November 2018. MasterCraft Boat Holdings, Inc. was incorporated in 2000 and is headquartered in Vonore, Tennessee.
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