Crossmark Global Holdings Inc. boosted its holdings in shares of Procter & Gamble Company (The) (NYSE:PG – Free Report) by 4.2% during the fourth quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The institutional investor owned 222,862 shares of the company’s stock after buying an additional 8,934 shares during the quarter. Crossmark Global Holdings Inc.’s holdings in Procter & Gamble were worth $31,938,000 as of its most recent SEC filing.
Several other hedge funds and other institutional investors also recently added to or reduced their stakes in PG. Maseco LLP purchased a new stake in Procter & Gamble during the 4th quarter worth about $28,000. Saranac Partners Ltd purchased a new position in shares of Procter & Gamble in the 3rd quarter valued at about $30,000. Corundum Trust Company INC purchased a new position in shares of Procter & Gamble in the 3rd quarter valued at about $32,000. Caitlin John LLC acquired a new position in shares of Procter & Gamble during the third quarter worth about $34,000. Finally, Anfield Capital Management LLC increased its stake in shares of Procter & Gamble by 121.5% during the fourth quarter. Anfield Capital Management LLC now owns 237 shares of the company’s stock worth $34,000 after buying an additional 130 shares during the period. Hedge funds and other institutional investors own 65.77% of the company’s stock.
Insider Buying and Selling
In related news, insider Moses Victor Javier Aguilar sold 15,169 shares of the stock in a transaction on Friday, February 13th. The stock was sold at an average price of $162.28, for a total transaction of $2,461,625.32. Following the completion of the sale, the insider directly owned 44,735 shares of the company’s stock, valued at $7,259,595.80. This trade represents a 25.32% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Also, CEO Ma. Fatima Francisco sold 5,549 shares of Procter & Gamble stock in a transaction on Friday, February 27th. The shares were sold at an average price of $165.29, for a total transaction of $917,194.21. Following the completion of the transaction, the chief executive officer owned 1,029 shares in the company, valued at approximately $170,083.41. This trade represents a 84.36% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last ninety days, insiders sold 244,715 shares of company stock worth $39,702,904. 0.20% of the stock is currently owned by insiders.
Procter & Gamble Trading Up 0.3%
Procter & Gamble (NYSE:PG – Get Free Report) last announced its earnings results on Friday, April 24th. The company reported $1.59 EPS for the quarter, beating analysts’ consensus estimates of $1.56 by $0.03. Procter & Gamble had a net margin of 19.16% and a return on equity of 32.00%. The business had revenue of $21.24 billion during the quarter, compared to analysts’ expectations of $21.52 billion. During the same period in the prior year, the company earned $1.54 earnings per share. The business’s revenue was up 7.4% compared to the same quarter last year. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. Analysts forecast that Procter & Gamble Company will post 6.91 earnings per share for the current year.
Procter & Gamble Increases Dividend
The business also recently disclosed a quarterly dividend, which will be paid on Friday, May 15th. Shareholders of record on Friday, April 24th will be given a dividend of $1.0885 per share. This represents a $4.35 dividend on an annualized basis and a yield of 3.0%. The ex-dividend date of this dividend is Friday, April 24th. This is a positive change from Procter & Gamble’s previous quarterly dividend of $1.06. Procter & Gamble’s payout ratio is 63.60%.
Key Headlines Impacting Procter & Gamble
Here are the key news stories impacting Procter & Gamble this week:
- Positive Sentiment: Motley Fool highlighted Procter & Gamble as one of the best consumer staples stocks to buy and hold for decades, citing its deeply embedded household brands and dependable demand. The 2 Best Consumer Staples Stocks to Buy and Hold for Decades
- Neutral Sentiment: Jim Cramer discussed Procter & Gamble alongside Amazon, and the coverage noted that UBS recently raised its view, which may be helping sentiment around the name. Jim Cramer Shares Key Insight About Procter & Gamble (PG) And Amazon
- Negative Sentiment: Zacks Research and Erste Group both trimmed multiple forward earnings estimates for Procter & Gamble, including FY2026, FY2027 and several quarterly forecasts. Lower earnings expectations can pressure valuation and weigh on the stock. Procter & Gamble analyst estimate updates
- Neutral Sentiment: Amazon’s new logistics service named Procter & Gamble as an early user, which is more of an operational note than a direct catalyst for PG shares. Amazon Opens Logistics Network To Clients What It Means For Investors
Analyst Upgrades and Downgrades
Several brokerages recently weighed in on PG. Deutsche Bank Aktiengesellschaft reaffirmed a “buy” rating and issued a $163.00 target price on shares of Procter & Gamble in a report on Monday, April 27th. Royal Bank Of Canada dropped their price objective on shares of Procter & Gamble from $172.00 to $167.00 and set an “outperform” rating on the stock in a research report on Thursday, April 9th. BNP Paribas Exane decreased their price objective on shares of Procter & Gamble from $172.00 to $165.00 and set an “outperform” rating for the company in a research report on Thursday, April 23rd. Jefferies Financial Group lowered their target price on shares of Procter & Gamble from $179.00 to $175.00 and set a “buy” rating for the company in a research note on Monday, April 20th. Finally, Barclays dropped their target price on Procter & Gamble from $155.00 to $146.00 and set an “equal weight” rating on the stock in a report on Tuesday, April 14th. Eleven analysts have rated the stock with a Buy rating and nine have given a Hold rating to the company. Based on data from MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and a consensus target price of $161.06.
Get Our Latest Research Report on Procter & Gamble
About Procter & Gamble
Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.
P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.
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