UNIVEST FINANCIAL Corp raised its position in ServiceNow, Inc. (NYSE:NOW – Free Report) by 412.3% in the 4th quarter, HoldingsChannel reports. The fund owned 19,953 shares of the information technology services provider’s stock after purchasing an additional 16,058 shares during the period. UNIVEST FINANCIAL Corp’s holdings in ServiceNow were worth $3,057,000 as of its most recent filing with the Securities & Exchange Commission.
Other large investors have also recently added to or reduced their stakes in the company. IAG Wealth Partners LLC raised its holdings in ServiceNow by 200.0% in the 3rd quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock valued at $25,000 after acquiring an additional 18 shares in the last quarter. Bogart Wealth LLC raised its holdings in ServiceNow by 93.8% in the 3rd quarter. Bogart Wealth LLC now owns 31 shares of the information technology services provider’s stock valued at $29,000 after acquiring an additional 15 shares in the last quarter. Wealth Watch Advisors INC acquired a new position in ServiceNow in the 3rd quarter valued at approximately $29,000. Texas Capital Bancshares Inc TX acquired a new position in ServiceNow in the 3rd quarter valued at approximately $37,000. Finally, Ameriflex Group Inc. raised its holdings in ServiceNow by 187.5% in the 3rd quarter. Ameriflex Group Inc. now owns 46 shares of the information technology services provider’s stock valued at $42,000 after acquiring an additional 30 shares in the last quarter. Institutional investors and hedge funds own 87.18% of the company’s stock.
Analyst Upgrades and Downgrades
NOW has been the subject of several recent research reports. Jefferies Financial Group reaffirmed a “buy” rating and issued a $135.00 price target (down from $175.00) on shares of ServiceNow in a report on Thursday, April 23rd. Wolfe Research set a $125.00 price target on ServiceNow in a report on Thursday, April 23rd. Cantor Fitzgerald cut their price target on ServiceNow to $122.00 and set an “overweight” rating for the company in a report on Thursday, April 23rd. Morgan Stanley lowered their price objective on ServiceNow from $210.00 to $180.00 and set an “overweight” rating on the stock in a research note on Thursday, April 23rd. Finally, Citizens Jmp reiterated a “market outperform” rating and issued a $157.00 price objective on shares of ServiceNow in a research note on Tuesday, May 5th. Two investment analysts have rated the stock with a Strong Buy rating, thirty-three have issued a Buy rating, six have given a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat.com, ServiceNow has a consensus rating of “Moderate Buy” and an average price target of $144.71.
Insiders Place Their Bets
In related news, insider Jacqueline P. Canney sold 8,927 shares of the stock in a transaction that occurred on Friday, April 24th. The stock was sold at an average price of $89.60, for a total transaction of $799,859.20. Following the sale, the insider directly owned 29,531 shares in the company, valued at $2,645,977.60. This represents a 23.21% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. Also, Director Paul Edward Chamberlain sold 1,500 shares of the stock in a transaction that occurred on Thursday, February 12th. The stock was sold at an average price of $101.17, for a total value of $151,755.00. Following the sale, the director owned 46,430 shares in the company, valued at approximately $4,697,323.10. This trade represents a 3.13% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 25,164 shares of company stock valued at $2,497,021 in the last 90 days. Insiders own 0.34% of the company’s stock.
ServiceNow News Roundup
Here are the key news stories impacting ServiceNow this week:
- Positive Sentiment: ServiceNow announced a partnership with Accenture to deliver agentic AI at enterprise scale, reinforcing its role as a core platform for enterprise AI workflows and potentially expanding adoption. ServiceNow, Accenture partner to deliver agentic AI at enterprise scale
- Positive Sentiment: Management is pushing a long-term growth narrative, saying AI can accelerate ServiceNow’s business and projecting more than $30 billion in subscription revenue by 2030, which helped lift sentiment around the stock. ServiceNow Targets $30 Billion As AI Revenue Story Accelerates
- Positive Sentiment: Several analyst notes were supportive, including higher price targets and reiterated Buy/Outperform ratings, signaling that Wall Street still sees upside despite the selloff. Capital One Financial Increases ServiceNow (NYSE:NOW) Price Target to $120.00
- Positive Sentiment: There was also unusual call-option buying, suggesting some traders are positioning for a rebound.
- Neutral Sentiment: ServiceNow continued to generate attention around its AI control and governance strategy, including collaborations with NVIDIA and Microsoft, which may support the long-term platform story but do not yet change near-term fundamentals. ServiceNow And NVIDIA Project Arc Puts AI Agents At Center Stage
- Negative Sentiment: Bearish coverage focused on rising competition from agentic AI and argued that ServiceNow’s challenges predate the AI hype, adding to concerns that the stock may have more downside if growth expectations reset. ServiceNow Had Problems Long Before Agentic AI. Here’s Why.
- Negative Sentiment: Investors also appear worried about the broader “Saaspocalypse” narrative, with commentary highlighting the scale of the stock’s recent decline and questions about whether AI will truly offset pressure on legacy software models. Why CEO Bill McDermott says ServiceNow’s 39% stock crash is Saaspocalypse ‘nonsense’ and why AI will make it a trillion-dollar company
ServiceNow Trading Down 2.6%
NOW stock opened at $91.14 on Friday. ServiceNow, Inc. has a 1-year low of $81.24 and a 1-year high of $211.48. The firm has a market cap of $93.96 billion, a P/E ratio of 54.31, a P/E/G ratio of 1.61 and a beta of 0.82. The business’s 50 day moving average is $102.80 and its 200-day moving average is $132.71. The company has a current ratio of 0.84, a quick ratio of 0.84 and a debt-to-equity ratio of 0.13.
ServiceNow (NYSE:NOW – Get Free Report) last released its quarterly earnings data on Wednesday, April 22nd. The information technology services provider reported $0.97 earnings per share for the quarter, meeting the consensus estimate of $0.97. The company had revenue of $3.77 billion for the quarter, compared to analyst estimates of $3.75 billion. ServiceNow had a return on equity of 18.16% and a net margin of 12.59%.The company’s revenue was up 22.1% compared to the same quarter last year. During the same period in the prior year, the company posted $0.81 EPS. Equities analysts anticipate that ServiceNow, Inc. will post 2.35 earnings per share for the current fiscal year.
About ServiceNow
ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.
The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.
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