Upland Software (NASDAQ:UPLD) vs. Backblaze (NASDAQ:BLZE) Head-To-Head Review

Upland Software (NASDAQ:UPLD) and Backblaze (NASDAQ:BLZE) are both small-cap computer and technology companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, earnings, risk, valuation, analyst recommendations, profitability and institutional ownership.

Analyst Ratings

This is a breakdown of recent ratings and price targets for Upland Software and Backblaze, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Upland Software	1	0	3	0	2.50
Backblaze	2	1	6	1	2.60

Upland Software currently has a consensus target price of $3.67, indicating a potential upside of 388.69%. Backblaze has a consensus target price of $8.00, indicating a potential upside of 13.80%. Given Upland Software’s higher possible upside, equities research analysts plainly believe Upland Software is more favorable than Backblaze.

Institutional and Insider Ownership

77.8% of Upland Software shares are owned by institutional investors. Comparatively, 54.0% of Backblaze shares are owned by institutional investors. 14.8% of Upland Software shares are owned by insiders. Comparatively, 4.2% of Backblaze shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Risk and Volatility

Upland Software has a beta of 1.22, meaning that its share price is 22% more volatile than the S&P 500. Comparatively, Backblaze has a beta of 1.41, meaning that its share price is 41% more volatile than the S&P 500.

Earnings & Valuation

This table compares Upland Software and Backblaze”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Upland Software	$216.88 million	0.10	-$38.90 million	($0.70)	-1.07
Backblaze	$149.89 million	2.82	-$25.61 million	($0.39)	-18.03

Backblaze has lower revenue, but higher earnings than Upland Software. Backblaze is trading at a lower price-to-earnings ratio than Upland Software, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Upland Software and Backblaze’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Upland Software	-7.08%	-51.46%	5.88%
Backblaze	-14.97%	-20.54%	-8.90%

Summary

Backblaze beats Upland Software on 8 of the 15 factors compared between the two stocks.

About Upland Software

Upland Software, Inc., together with its subsidiaries, provides cloud-based software applications under the Upland brand name in the United States, the United Kingdom, Canada, and internationally. It offers software applications that enable organizations to plan, manage and execute projects, and work in the areas of marketing, sales, contact center, knowledge management, project management, information technology, business operations, human resources, and legal. The company also provides professional services, such as implementation, data extraction, integration and configuration, and training services, as well as customer support services. It serves corporations, government agencies, and small and medium-sized businesses in the financial, consulting, technology, manufacturing, media, telecommunication, insurance, non-profit healthcare, life sciences, retail, and hospitality sectors. The company was formerly known as Silverback Enterprise Group, Inc. and changed its name to Upland Software, Inc. in November 2013. Upland Software, Inc. was incorporated in 2010 and is headquartered in Austin, Texas.

About Backblaze

Backblaze, Inc., a storage cloud platform, provides businesses and consumers cloud services to store, use, and protect data in the United States and internationally. The company offers cloud services through a web-scale software infrastructure built on commodity hardware. It also provides Backblaze B2 Cloud Storage, which enables customers to store data, developers to build applications, and partners to expand their use cases. This service is offered as a consumption-based Infrastructure-as-a-Service (IaaS) and serves use cases, such as public, hybrid, and multi-cloud data storage; application development and DevOps; content delivery and edge computing; security and ransomware protection; media management; backup, archive, and tape replacement; repository for analytics, artificial intelligence and machine learning; and Internet of Things. In addition, the company offers Backblaze Computer Backup that automatically backs up data from laptops and desktops for businesses and individuals, which provides a subscription-based Software-as-a-Service and serves use cases, including computer backup, ransomware protection, theft and loss protection, and remote access. It serves the public cloud IaaS storage and Data-Protection-as-a-Service markets. The company was incorporated in 2007 and is headquartered in San Mateo, California.