Wix.com (NASDAQ:WIX) Reaches New 1-Year Low After Analyst Downgrade

Shares of Wix.com Ltd. (NASDAQ:WIX) hit a new 52-week low during trading on Wednesday after JPMorgan Chase & Co. lowered their price target on the stock from $91.00 to $86.00. JPMorgan Chase & Co. currently has an underweight rating on the stock. Wix.com traded as low as $56.30 and last traded at $52.5320, with a volume of 406068 shares trading hands. The stock had previously closed at $75.88.

WIX has been the topic of a number of other reports. Cantor Fitzgerald reissued an “overweight” rating and set a $130.00 price target on shares of Wix.com in a research note on Thursday, March 5th. Needham & Company LLC cut their price objective on Wix.com from $140.00 to $115.00 and set a “buy” rating on the stock in a research note on Thursday, March 5th. Royal Bank Of Canada cut their price objective on Wix.com from $155.00 to $112.00 and set an “outperform” rating on the stock in a research note on Thursday, March 5th. Benchmark cut their price objective on Wix.com from $185.00 to $140.00 and set a “buy” rating on the stock in a research note on Monday, March 2nd. Finally, UBS Group lowered Wix.com from a “buy” rating to a “neutral” rating and cut their price objective for the stock from $145.00 to $96.00 in a research note on Thursday, April 2nd. One analyst has rated the stock with a Strong Buy rating, fourteen have given a Buy rating, five have assigned a Hold rating and two have issued a Sell rating to the stock. Based on data from MarketBeat, the stock has an average rating of “Moderate Buy” and a consensus target price of $124.40.

Wix.com News Summary

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Q1 bookings rose 15% year over year to $585 million, and revenue increased 14% to about $541 million, showing continued demand for Wix’s platform and products. Wix Reports First Quarter 2026 Results
• Positive Sentiment: Management highlighted momentum in new user cohorts, stronger Base44 performance, and new AI features such as Superagents and Harmony running on Wix’s proprietary AI model, which could support longer-term growth. Wix Reports First Quarter 2026 Results
• Positive Sentiment: Wix said it repurchased about 30% of its outstanding shares in early April through its tender program, a capital return move that may help support the stock over time. Wix Reports First Quarter 2026 Results

Hedge Funds Weigh In On Wix.com

Several institutional investors have recently added to or reduced their stakes in the business. California Public Employees Retirement System lifted its stake in Wix.com by 6.4% in the first quarter. California Public Employees Retirement System now owns 104,711 shares of the information services provider’s stock valued at $9,431,000 after buying an additional 6,266 shares during the period. Independent Financial Group LLC acquired a new position in Wix.com in the first quarter valued at approximately $254,000. Harel Insurance Investments & Financial Services Ltd. lifted its stake in Wix.com by 9.8% in the first quarter. Harel Insurance Investments & Financial Services Ltd. now owns 57,989 shares of the information services provider’s stock valued at $5,223,000 after buying an additional 5,152 shares during the period. Hsbc Holdings PLC lifted its stake in Wix.com by 11,894.0% in the first quarter. Hsbc Holdings PLC now owns 3,529,474 shares of the information services provider’s stock valued at $318,676,000 after buying an additional 3,500,047 shares during the period. Finally, Taylor Frigon Capital Management LLC lifted its stake in Wix.com by 32.8% in the first quarter. Taylor Frigon Capital Management LLC now owns 23,532 shares of the information services provider’s stock valued at $2,120,000 after buying an additional 5,812 shares during the period. 81.52% of the stock is owned by institutional investors and hedge funds.

Wix.com Stock Down 24.7%

The company has a 50 day simple moving average of $80.87 and a 200-day simple moving average of $92.77. The stock has a market capitalization of $3.33 billion, a price-to-earnings ratio of 70.77, a price-to-earnings-growth ratio of 2.34 and a beta of 1.01.

Wix.com (NASDAQ:WIX) last issued its quarterly earnings results on Wednesday, March 4th. The information services provider reported $1.81 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.36 by $0.45. Wix.com had a negative return on equity of 70.04% and a net margin of 2.54%.The firm had revenue of $524.27 million for the quarter, compared to analyst estimates of $527.69 million. During the same period in the previous year, the firm earned $2.10 earnings per share. The company’s revenue was up 13.9% compared to the same quarter last year. As a group, sell-side analysts anticipate that Wix.com Ltd. will post 1.63 earnings per share for the current fiscal year.

Wix.com announced that its board has approved a stock buyback plan on Wednesday, January 28th that permits the company to buyback $2.00 billion in shares. This buyback authorization permits the information services provider to buy up to 40.5% of its stock through open market purchases. Stock buyback plans are usually an indication that the company’s leadership believes its stock is undervalued.

About Wix.com

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.