Atlantic Union Bankshares Corp Has $9.57 Million Stake in ServiceNow, Inc. $NOW

Atlantic Union Bankshares Corp lifted its position in shares of ServiceNow, Inc. (NYSE:NOW) by 407.5% during the 4th quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The institutional investor owned 62,458 shares of the information technology services provider’s stock after acquiring an additional 50,151 shares during the quarter. Atlantic Union Bankshares Corp’s holdings in ServiceNow were worth $9,568,000 at the end of the most recent reporting period.

Several other hedge funds also recently modified their holdings of the company. Magnus Financial Group LLC boosted its holdings in shares of ServiceNow by 1.9% during the 3rd quarter. Magnus Financial Group LLC now owns 589 shares of the information technology services provider’s stock valued at $542,000 after acquiring an additional 11 shares in the last quarter. Avidian Wealth Enterprises LLC boosted its holdings in shares of ServiceNow by 2.5% during the 3rd quarter. Avidian Wealth Enterprises LLC now owns 453 shares of the information technology services provider’s stock valued at $417,000 after acquiring an additional 11 shares in the last quarter. Meridian Wealth Advisors LLC boosted its holdings in shares of ServiceNow by 2.2% during the 3rd quarter. Meridian Wealth Advisors LLC now owns 552 shares of the information technology services provider’s stock valued at $508,000 after acquiring an additional 12 shares in the last quarter. Valley Brook Capital Group Inc. boosted its holdings in shares of ServiceNow by 2.1% during the 3rd quarter. Valley Brook Capital Group Inc. now owns 634 shares of the information technology services provider’s stock valued at $583,000 after acquiring an additional 13 shares in the last quarter. Finally, Catalyst Financial Partners LLC raised its position in ServiceNow by 1.0% during the 3rd quarter. Catalyst Financial Partners LLC now owns 1,270 shares of the information technology services provider’s stock worth $1,169,000 after purchasing an additional 13 shares during the last quarter. Institutional investors and hedge funds own 87.18% of the company’s stock.

Wall Street Analysts Forecast Growth

Several research analysts recently issued reports on NOW shares. Mizuho lowered their target price on ServiceNow from $150.00 to $140.00 and set an “outperform” rating for the company in a research report on Thursday, April 23rd. KeyCorp set a $85.00 target price on ServiceNow and gave the stock an “underweight” rating in a research report on Thursday, April 23rd. TD Cowen reaffirmed a “buy” rating and set a $140.00 target price on shares of ServiceNow in a research report on Thursday, April 23rd. Stifel Nicolaus lowered their target price on ServiceNow from $135.00 to $120.00 and set a “buy” rating for the company in a research report on Thursday, April 23rd. Finally, JPMorgan Chase & Co. lowered their target price on ServiceNow from $195.00 to $145.00 and set an “overweight” rating for the company in a research report on Thursday, April 23rd. Two research analysts have rated the stock with a Strong Buy rating, thirty-three have assigned a Buy rating, six have given a Hold rating and one has issued a Sell rating to the company. According to MarketBeat.com, the stock has an average rating of “Moderate Buy” and a consensus price target of $144.71.

ServiceNow Stock Performance

Shares of ServiceNow stock opened at $87.11 on Thursday. ServiceNow, Inc. has a one year low of $81.24 and a one year high of $211.48. The firm has a market capitalization of $89.81 billion, a price-to-earnings ratio of 51.92, a PEG ratio of 1.58 and a beta of 0.82. The business has a 50-day simple moving average of $101.35 and a 200 day simple moving average of $129.98. The company has a debt-to-equity ratio of 0.13, a current ratio of 0.84 and a quick ratio of 0.84.

ServiceNow (NYSE:NOW) last issued its earnings results on Wednesday, April 22nd. The information technology services provider reported $0.97 EPS for the quarter, meeting analysts’ consensus estimates of $0.97. ServiceNow had a return on equity of 18.16% and a net margin of 12.59%.The business had revenue of $3.77 billion during the quarter, compared to analyst estimates of $3.75 billion. During the same period in the previous year, the company posted $0.81 EPS. The firm’s revenue was up 22.1% compared to the same quarter last year. On average, research analysts anticipate that ServiceNow, Inc. will post 2.35 earnings per share for the current fiscal year.

Insider Activity at ServiceNow

In related news, insider Jacqueline P. Canney sold 8,927 shares of the business’s stock in a transaction dated Friday, April 24th. The stock was sold at an average price of $89.60, for a total value of $799,859.20. Following the completion of the sale, the insider directly owned 29,531 shares of the company’s stock, valued at $2,645,977.60. The trade was a 23.21% decrease in their position. The sale was disclosed in a filing with the SEC, which is available at the SEC website. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the business’s stock in a transaction dated Friday, February 13th. The shares were sold at an average price of $105.71, for a total value of $147,994.00. Following the completion of the sale, the insider directly owned 26,314 shares of the company’s stock, valued at $2,781,652.94. The trade was a 5.05% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold 23,815 shares of company stock valued at $2,358,927 in the last three months. Corporate insiders own 0.34% of the company’s stock.

Key Stories Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow announced a partnership with Boomi to support the Workflow Data Network Passport Program, a move that could help deepen enterprise adoption and strengthen its AI/data integration growth narrative. Boomi and ServiceNow Partner to Power Data Activation Across the Enterprise
• Positive Sentiment: Analyst sentiment remains constructive, with reports that Evercore ISI raised its price target on NOW and maintained an Outperform rating, citing improving confidence in ServiceNow’s AI growth story. ServiceNow (NOW) Price Target Raised as AI Growth Story Gains Strength
• Positive Sentiment: ServiceNow continues to show up on lists of favored agentic AI stocks, reinforcing investor interest in the company’s role in enterprise AI workflows. 5 Best Agentic AI Stocks to Buy Right Now
• Neutral Sentiment: ServiceNow drew fresh attention from Zacks users and CNBC “Final Trades” coverage, but these mentions are more about market interest than a direct fundamental catalyst. Is Trending Stock ServiceNow, Inc. (NOW) a Buy Now?
• Neutral Sentiment: A recent insider sale by Paul Fipps was disclosed, but it was small and made under a pre-arranged 10b5-1 plan, so it is unlikely to be viewed as a major negative signal. SEC insider filing for Paul Fipps
• Negative Sentiment: ServiceNow’s planned $4 billion bond sale could raise balance-sheet or financing concerns for some investors, even though the company remains operationally strong. Software Firm ServiceNow Plans to Raise $4 Billion in Bond Sale
• Negative Sentiment: Governance questions are also in focus ahead of the 2026 annual meeting, where shareholders will vote on a written-consent proposal that the board recommends rejecting. ServiceNow Faces 2026 Vote On Written Consent And Governance Trade Offs

ServiceNow Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.