SFE Investment Counsel Increases Position in Salesforce Inc. $CRM

SFE Investment Counsel grew its holdings in Salesforce Inc. (NYSE:CRM) by 82.7% in the fourth quarter, according to its most recent disclosure with the SEC. The fund owned 17,394 shares of the CRM provider’s stock after buying an additional 7,871 shares during the period. SFE Investment Counsel’s holdings in Salesforce were worth $4,608,000 at the end of the most recent reporting period.

Other institutional investors and hedge funds have also made changes to their positions in the company. Rockland Trust Co. increased its stake in shares of Salesforce by 1,145.6% during the third quarter. Rockland Trust Co. now owns 13,066 shares of the CRM provider’s stock worth $3,097,000 after acquiring an additional 12,017 shares during the period. Alps Advisors Inc. increased its stake in shares of Salesforce by 98.3% during the third quarter. Alps Advisors Inc. now owns 21,455 shares of the CRM provider’s stock worth $5,085,000 after acquiring an additional 10,633 shares during the period. Midwest Trust Co increased its stake in shares of Salesforce by 2.3% during the third quarter. Midwest Trust Co now owns 187,071 shares of the CRM provider’s stock worth $44,336,000 after acquiring an additional 4,233 shares during the period. Jones Financial Companies Lllp increased its stake in shares of Salesforce by 15.1% during the third quarter. Jones Financial Companies Lllp now owns 467,551 shares of the CRM provider’s stock worth $113,420,000 after acquiring an additional 61,270 shares during the period. Finally, AGF Management Ltd. increased its stake in shares of Salesforce by 42.2% during the third quarter. AGF Management Ltd. now owns 281,054 shares of the CRM provider’s stock worth $66,610,000 after acquiring an additional 83,403 shares during the period. 80.43% of the stock is owned by hedge funds and other institutional investors.

More Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce’s strong free cash flow remains a key support for the stock, with roughly $14.4 billion generated in fiscal 2026 and substantial capital available for shareholder returns and AI initiatives such as Agentforce and Data 360.
• Positive Sentiment: Brokerage sentiment remains constructive overall, with analysts assigning Salesforce an average rating of “Moderate Buy,” which can help offset some near-term weakness.
• Neutral Sentiment: Citigroup cut its price target on Salesforce to $188 from $200 while keeping a neutral rating, signaling tempered expectations rather than a major deterioration in the company’s outlook. Salesforce (NYSE:CRM) Given New $188.00 Price Target at Citigroup
• Neutral Sentiment: Wells Fargo reiterated its hold rating on Salesforce, reinforcing the view that analysts see the stock as fairly valued after recent gains. Wells Fargo Sticks to Its Hold Rating for Salesforce (CRM)
• Negative Sentiment: Salesforce has been slipping more than the broader market in recent sessions, reflecting investor caution and some profit-taking after the stock’s recent rally. Salesforce (CRM) Dips More Than Broader Market: What You Should Know

Wall Street Analyst Weigh In

A number of research analysts have recently issued reports on the stock. Jefferies Financial Group dropped their price target on shares of Salesforce from $375.00 to $250.00 and set a “buy” rating on the stock in a research note on Monday, February 23rd. DA Davidson dropped their price target on shares of Salesforce from $235.00 to $200.00 and set a “neutral” rating on the stock in a research note on Friday, February 27th. Citigroup dropped their price target on shares of Salesforce from $200.00 to $188.00 and set a “neutral” rating on the stock in a research note on Tuesday. Truist Financial set a $280.00 price target on shares of Salesforce in a research note on Thursday, February 26th. Finally, Sanford C. Bernstein dropped their price target on shares of Salesforce from $223.00 to $194.00 and set an “underperform” rating on the stock in a research note on Thursday, February 26th. One analyst has rated the stock with a Strong Buy rating, twenty-six have issued a Buy rating, eleven have assigned a Hold rating and one has issued a Sell rating to the stock. Based on data from MarketBeat.com, the company currently has an average rating of “Moderate Buy” and an average price target of $278.82.

Insider Activity

In related news, Director David Blair Kirk bought 2,570 shares of the stock in a transaction on Wednesday, March 18th. The shares were bought at an average cost of $194.62 per share, for a total transaction of $500,173.40. Following the completion of the transaction, the director owned 13,689 shares of the company’s stock, valued at $2,664,153.18. This represents a 23.11% increase in their position. The acquisition was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, Director Laura Alber purchased 2,571 shares of the stock in a transaction dated Thursday, March 19th. The stock was acquired at an average price of $194.58 per share, for a total transaction of $500,265.18. Following the completion of the transaction, the director directly owned 9,530 shares of the company’s stock, valued at approximately $1,854,347.40. The trade was a 36.94% increase in their ownership of the stock. Additional details regarding this purchase are available in the official SEC disclosure. Corporate insiders own 3.00% of the company’s stock.

Salesforce Trading Down 3.1%

Shares of CRM opened at $165.96 on Thursday. The company has a current ratio of 0.76, a quick ratio of 0.76 and a debt-to-equity ratio of 0.18. The firm’s 50-day moving average is $185.13 and its two-hundred day moving average is $216.56. Salesforce Inc. has a twelve month low of $163.52 and a twelve month high of $296.05. The firm has a market capitalization of $135.79 billion, a P/E ratio of 21.25, a PEG ratio of 1.19 and a beta of 1.14.

Salesforce (NYSE:CRM) last issued its earnings results on Wednesday, February 25th. The CRM provider reported $3.81 earnings per share for the quarter, topping the consensus estimate of $3.05 by $0.76. Salesforce had a net margin of 17.96% and a return on equity of 15.38%. The company had revenue of $11.20 billion for the quarter, compared to analyst estimates of $11.18 billion. During the same period in the prior year, the business posted $2.78 earnings per share. The firm’s revenue for the quarter was up 12.1% compared to the same quarter last year. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. On average, research analysts predict that Salesforce Inc. will post 9.71 earnings per share for the current fiscal year.

Salesforce Increases Dividend

The business also recently announced a quarterly dividend, which was paid on Thursday, April 23rd. Shareholders of record on Thursday, April 9th were given a dividend of $0.44 per share. The ex-dividend date was Thursday, April 9th. This is an increase from Salesforce’s previous quarterly dividend of $0.42. This represents a $1.76 annualized dividend and a yield of 1.1%. Salesforce’s dividend payout ratio (DPR) is currently 22.54%.

Salesforce announced that its board has approved a stock repurchase plan on Monday, March 16th that allows the company to repurchase $25.00 billion in outstanding shares. This repurchase authorization allows the CRM provider to purchase up to 14.1% of its stock through open market purchases. Stock repurchase plans are usually a sign that the company’s board of directors believes its shares are undervalued.

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.