NIKE, Inc. $NKE Shares Sold by Madison Asset Management LLC

Posted by Joseph Casey on May 14th, 2026

Madison Asset Management LLC trimmed its position in NIKE, Inc. (NYSE:NKE – Free Report) by 67.7% during the fourth quarter, Holdings Channel.com reports. The firm owned 207,225 shares of the footwear maker’s stock after selling 433,398 shares during the period. Madison Asset Management LLC’s holdings in NIKE were worth $13,202,000 as of its most recent SEC filing.

Several other hedge funds and other institutional investors have also recently bought and sold shares of NKE. Harris Associates L P acquired a new position in NIKE during the second quarter worth approximately $621,525,000. Jennison Associates LLC increased its position in NIKE by 42.3% during the third quarter. Jennison Associates LLC now owns 11,838,528 shares of the footwear maker’s stock worth $825,501,000 after purchasing an additional 3,518,666 shares during the last quarter. Ameriprise Financial Inc. increased its position in NIKE by 129.4% during the second quarter. Ameriprise Financial Inc. now owns 5,849,636 shares of the footwear maker’s stock worth $411,951,000 after purchasing an additional 3,299,155 shares during the last quarter. Flossbach Von Storch SE increased its position in NIKE by 29.3% during the fourth quarter. Flossbach Von Storch SE now owns 12,753,317 shares of the footwear maker’s stock worth $812,514,000 after purchasing an additional 2,886,856 shares during the last quarter. Finally, Sustainable Growth Advisers LP acquired a new position in NIKE during the third quarter worth approximately $190,182,000. 64.25% of the stock is currently owned by institutional investors and hedge funds.

NIKE Trading Up 0.0%

Shares of NYSE:NKE opened at $42.37 on Thursday. The company has a market cap of $62.74 billion, a PE ratio of 28.06, a P/E/G ratio of 2.25 and a beta of 1.12. The company’s 50-day moving average price is $48.58 and its 200 day moving average price is $58.41. NIKE, Inc. has a fifty-two week low of $41.70 and a fifty-two week high of $80.17. The company has a quick ratio of 1.45, a current ratio of 2.14 and a debt-to-equity ratio of 0.50.

NIKE (NYSE:NKE – Get Free Report) last released its earnings results on Tuesday, March 31st. The footwear maker reported $0.35 EPS for the quarter, beating the consensus estimate of $0.29 by $0.06. The firm had revenue of $11.28 billion for the quarter, compared to analysts’ expectations of $11.23 billion. NIKE had a net margin of 4.84% and a return on equity of 16.41%. NIKE’s quarterly revenue was up .1% on a year-over-year basis. During the same quarter last year, the company earned $0.54 EPS. Sell-side analysts anticipate that NIKE, Inc. will post 1.51 earnings per share for the current year.

NIKE Dividend Announcement

The company also recently announced a quarterly dividend, which will be paid on Wednesday, July 1st. Shareholders of record on Monday, June 1st will be issued a $0.41 dividend. This represents a $1.64 annualized dividend and a dividend yield of 3.9%. The ex-dividend date is Monday, June 1st. NIKE’s dividend payout ratio (DPR) is presently 108.61%.

Analysts Set New Price Targets

A number of brokerages have recently commented on NKE. Sanford C. Bernstein reissued a “buy” rating on shares of NIKE in a research note on Monday. Piper Sandler reissued a “neutral” rating and issued a $50.00 target price (down from $60.00) on shares of NIKE in a research note on Friday, April 10th. Weiss Ratings downgraded shares of NIKE from a “sell (d+)” rating to a “sell (d)” rating in a research note on Monday, May 4th. Citigroup cut their target price on shares of NIKE from $65.00 to $53.00 and set a “neutral” rating on the stock in a research note on Wednesday, April 1st. Finally, Jefferies Financial Group cut their target price on shares of NIKE from $110.00 to $90.00 and set a “buy” rating on the stock in a research note on Wednesday, April 1st. Sixteen investment analysts have rated the stock with a Buy rating, eighteen have given a Hold rating and two have issued a Sell rating to the company’s stock. Based on data from MarketBeat.com, the stock has an average rating of “Hold” and an average target price of $62.04.

Read Our Latest Stock Analysis on NIKE

More NIKE News

Here are the key news stories impacting NIKE this week:

Negative Sentiment: Multiple reports highlight a steep year-to-date selloff, with investors worried about NIKE’s weak guidance, fading growth momentum, and the stock hitting a 12-year low. Nike freefall hits 12-year low: 3 forces behind $20 YTD wipeout & weak guidance
Negative Sentiment: Analysts and commentary point to profit-margin pressure, with one report saying NIKE’s margins fell 34%, reinforcing concerns that pricing, costs, and promotions are hurting profitability. Nike’s Profit Margins Fell 34%. Here’s What Investors Need to Know Before Buying the Dip.
Negative Sentiment: NIKE’s CEO said the turnaround still needs more time, which may temper hopes for a quick rebound and suggest operational improvements are not yet fully visible in the numbers. Why Nike CEO said the company’s turnaround needs more time
Negative Sentiment: Competition is also a concern, as On Holding reported strong results and double-digit China growth, underscoring that Nike is losing momentum in key growth markets and categories. On Holding beats first-quarter expectations, sees double-digit growth in China as Nike lags
Neutral Sentiment: State Street disclosed a passive 5% stake in NIKE, which signals continued institutional interest, but the filing was overshadowed by tariff-related legal uncertainty and does not by itself change the near-term outlook. State Street Takes 5% Nike Stake As Tariff Lawsuits Cloud Outlook
Neutral Sentiment: There is also some potential macro support if China tariffs ease, which could help consumer demand and Nike’s sourcing costs, but this is still more of a possible tailwind than a confirmed catalyst. Which of These 5 Companies Benefits Most From Easing China Tariffs?

Insider Activity

In related news, Director Timothy D. Cook purchased 25,000 shares of the firm’s stock in a transaction that occurred on Friday, April 10th. The stock was acquired at an average cost of $42.43 per share, for a total transaction of $1,060,750.00. Following the completion of the acquisition, the director owned 130,480 shares in the company, valued at $5,536,266.40. This trade represents a 23.70% increase in their position. The purchase was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, Director Robert Holmes Swan purchased 11,781 shares of the firm’s stock in a transaction that occurred on Tuesday, April 7th. The shares were bought at an average price of $42.44 per share, with a total value of $499,985.64. Following the completion of the acquisition, the director owned 55,074 shares of the company’s stock, valued at $2,337,340.56. This trade represents a 27.21% increase in their position. The SEC filing for this purchase provides additional information. In the last three months, insiders have purchased 64,441 shares of company stock valued at $2,734,204. Corporate insiders own 0.80% of the company’s stock.

NIKE Profile

(Free Report)

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).