Insider Selling: Affirm (NASDAQ:AFRM) Director Sells 2,000 Shares of Stock

Affirm Holdings, Inc. (NASDAQ:AFRM) Director Noel Bertram Watson sold 2,000 shares of the stock in a transaction that occurred on Wednesday, May 13th. The shares were sold at an average price of $65.00, for a total transaction of $130,000.00. Following the sale, the director directly owned 36,076 shares of the company’s stock, valued at $2,344,940. The trade was a 5.25% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Noel Bertram Watson also recently made the following trade(s):

• On Tuesday, April 14th, Noel Bertram Watson sold 2,000 shares of Affirm stock. The shares were sold at an average price of $55.00, for a total transaction of $110,000.00.

Affirm Stock Up 6.4%

NASDAQ:AFRM traded up $4.04 during midday trading on Thursday, reaching $67.57. 4,711,705 shares of the stock traded hands, compared to its average volume of 6,140,683. Affirm Holdings, Inc. has a 12-month low of $42.10 and a 12-month high of $100.00. The business has a 50-day moving average of $54.01 and a two-hundred day moving average of $62.91. The company has a debt-to-equity ratio of 2.39, a quick ratio of 11.41 and a current ratio of 11.32. The stock has a market capitalization of $22.51 billion, a PE ratio of 61.43, a price-to-earnings-growth ratio of 4.15 and a beta of 3.72.

Affirm (NASDAQ:AFRM) last posted its earnings results on Thursday, May 7th. The company reported $0.30 EPS for the quarter, beating analysts’ consensus estimates of $0.17 by $0.13. Affirm had a net margin of 9.63% and a return on equity of 11.17%. The company had revenue of $943.95 million during the quarter, compared to analysts’ expectations of $995.27 million. During the same quarter in the prior year, the company posted $0.01 earnings per share. Affirm’s revenue for the quarter was up 32.7% compared to the same quarter last year. On average, equities analysts forecast that Affirm Holdings, Inc. will post 1.13 earnings per share for the current fiscal year.

Wall Street Analysts Forecast Growth

A number of research analysts have issued reports on the stock. Zacks Research cut shares of Affirm from a “strong-buy” rating to a “hold” rating in a report on Wednesday, April 29th. JPMorgan Chase & Co. raised their price target on shares of Affirm from $79.00 to $80.00 and gave the stock an “overweight” rating in a report on Friday, May 8th. BMO Capital Markets assumed coverage on shares of Affirm in a report on Tuesday, April 21st. They issued an “outperform” rating and a $75.00 price target for the company. UBS Group raised their price target on shares of Affirm from $78.00 to $82.00 and gave the stock a “neutral” rating in a report on Monday. Finally, Needham & Company LLC raised their price target on shares of Affirm from $85.00 to $90.00 and gave the stock a “buy” rating in a report on Friday, May 8th. One equities research analyst has rated the stock with a Strong Buy rating, nineteen have assigned a Buy rating and nine have assigned a Hold rating to the company’s stock. According to data from MarketBeat, Affirm presently has a consensus rating of “Moderate Buy” and a consensus target price of $86.00.

Institutional Trading of Affirm

A number of hedge funds and other institutional investors have recently made changes to their positions in AFRM. Royal Bank of Canada increased its stake in shares of Affirm by 2.1% in the first quarter. Royal Bank of Canada now owns 193,601 shares of the company’s stock worth $8,748,000 after acquiring an additional 3,892 shares during the period. Empowered Funds LLC increased its stake in shares of Affirm by 90.7% in the first quarter. Empowered Funds LLC now owns 16,852 shares of the company’s stock worth $762,000 after acquiring an additional 8,014 shares during the period. Focus Partners Wealth acquired a new stake in shares of Affirm in the first quarter worth $243,000. EverSource Wealth Advisors LLC increased its stake in shares of Affirm by 18.5% in the second quarter. EverSource Wealth Advisors LLC now owns 2,738 shares of the company’s stock worth $189,000 after acquiring an additional 427 shares during the period. Finally, First Trust Advisors LP increased its stake in shares of Affirm by 44.8% in the second quarter. First Trust Advisors LP now owns 191,525 shares of the company’s stock worth $13,242,000 after acquiring an additional 59,297 shares during the period. Institutional investors and hedge funds own 69.29% of the company’s stock.

Affirm News Roundup

Here are the key news stories impacting Affirm this week:

• Positive Sentiment: Mizuho raised its price target on Affirm to $100 from $95 and kept an Outperform rating, citing the company’s newly disclosed $100 billion gross merchandise volume goal as support for a stronger growth outlook. Mizuho Hikes Affirm Price Target to $100 as $100 Billion GMV Goal Powers Bull Case
• Positive Sentiment: Affirm’s investor-day messaging highlighted new products, international expansion, and broader adoption of its consumer finance platform, reinforcing the company’s medium-term growth story and keeping investors focused on scale rather than near-term softness. Affirm Unveils Aggressive Expansion Blueprint
• Positive Sentiment: Affirm also announced new integrations with Google, including pay-over-time options in Gemini and Google Search, which could expand checkout usage and help position AFRM in AI-powered shopping and payments. Affirm Brings Pay-Over-Time Options to Google AI Platforms
• Neutral Sentiment: Several commentaries and momentum-stock mentions have kept AFRM in focus, but these are more sentiment-driven than fundamentally new catalysts. Affirm Holdings (AFRM) is a Top-Ranked Momentum Stock: Should You Buy?
• Neutral Sentiment: Jim Cramer said Affirm is now a “very profitable business” and called it a “great opportunity,” adding to the bullish tone but not changing the underlying operating picture. Jim Cramer on Affirm: “This Is Now a Very Profitable Business”
• Negative Sentiment: Despite the upbeat outlook, the stock was reported lower during and after the investor-day presentation, suggesting some investors are taking profits or waiting for clearer proof that the aggressive targets will translate into earnings. Affirm Investor Day Touts ‘Bigger Is Better,’ Strategy. But Shares Fall.

About Affirm

Affirm Holdings, Inc is a financial technology company that provides point-of-sale consumer lending and payments solutions for online and in-store purchases. Its core product is a buy-now-pay-later (BNPL) platform that enables consumers to split purchases into fixed, transparent installment loans with no hidden fees. Affirm offers a range of financing options through merchant integrations, a consumer-facing mobile app and virtual card capabilities, and tools for merchants to offer alternative payment methods at checkout.