Phoenix Financial Ltd. Has $9.27 Million Stake in Salesforce Inc. $CRM

Phoenix Financial Ltd. reduced its stake in Salesforce Inc. (NYSE:CRM) by 13.4% during the 4th quarter, HoldingsChannel reports. The fund owned 34,929 shares of the CRM provider’s stock after selling 5,422 shares during the quarter. Phoenix Financial Ltd.’s holdings in Salesforce were worth $9,271,000 as of its most recent SEC filing.

A number of other large investors have also recently added to or reduced their stakes in CRM. Aspire Growth Partners LLC lifted its holdings in shares of Salesforce by 1.2% in the third quarter. Aspire Growth Partners LLC now owns 3,355 shares of the CRM provider’s stock valued at $795,000 after purchasing an additional 39 shares in the last quarter. Byrne Asset Management LLC grew its holdings in shares of Salesforce by 1.0% during the fourth quarter. Byrne Asset Management LLC now owns 4,331 shares of the CRM provider’s stock worth $1,147,000 after buying an additional 43 shares in the last quarter. Mathes Company Inc. grew its holdings in shares of Salesforce by 0.4% during the third quarter. Mathes Company Inc. now owns 12,558 shares of the CRM provider’s stock worth $2,976,000 after buying an additional 45 shares in the last quarter. Fred Alger Management LLC raised its position in Salesforce by 0.3% in the 3rd quarter. Fred Alger Management LLC now owns 14,943 shares of the CRM provider’s stock valued at $3,548,000 after buying an additional 45 shares during the last quarter. Finally, Beacon Capital Management LLC lifted its stake in Salesforce by 3.5% in the 3rd quarter. Beacon Capital Management LLC now owns 1,372 shares of the CRM provider’s stock valued at $325,000 after acquiring an additional 46 shares in the last quarter. Institutional investors own 80.43% of the company’s stock.

Analyst Ratings Changes

A number of equities analysts have weighed in on the company. The Goldman Sachs Group reaffirmed a “buy” rating and set a $281.00 price target on shares of Salesforce in a research report on Thursday, February 26th. Wolfe Research reissued an “outperform” rating on shares of Salesforce in a research report on Thursday, January 15th. Roth Mkm reduced their target price on shares of Salesforce from $395.00 to $325.00 and set a “buy” rating for the company in a report on Thursday, February 26th. KeyCorp decreased their target price on shares of Salesforce from $400.00 to $300.00 and set an “overweight” rating for the company in a research report on Tuesday, February 24th. Finally, Jefferies Financial Group cut their price target on shares of Salesforce from $375.00 to $250.00 and set a “buy” rating on the stock in a research report on Monday, February 23rd. One investment analyst has rated the stock with a Strong Buy rating, twenty-six have given a Buy rating, eleven have assigned a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and a consensus target price of $278.82.

Key Stories Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce landed a $72 million U.S. Air Force agreement tied to a broader Department of Defense contract, expanding its Agentforce AI platform into secure government workflows and reinforcing the company’s AI growth narrative. Salesforce’s Air Force Deal Tests Agentforce’s Role In Secure Government AI
• Positive Sentiment: Salesforce continues to attract bullish attention as investors focus on its agentic AI strategy and broader growth story across large-cap software. The Zacks Analyst Blog Meta, Pfizer, Salesforce and Smith-Midland
• Neutral Sentiment: BoldSign launched a Salesforce integration on AgentExchange to streamline agreement workflows, highlighting continued partner ecosystem momentum around the CRM platform. BoldSign Launches Salesforce Integration to Streamline Agreement Workflows
• Neutral Sentiment: Salesforce received a new $188 price target from Citi, down from $200, reflecting softer enterprise software spending trends and a more cautious near-term outlook. Salesforce (NYSE:CRM) Given New $188.00 Price Target at Citigroup
• Neutral Sentiment: Salesforce also remained broadly favored by brokerage firms with an overall “Moderate Buy” rating, suggesting Wall Street still sees upside despite the valuation reset. Salesforce Inc. (NYSE:CRM) Given Average Rating of “Moderate Buy” by Brokerages

Insider Buying and Selling

In other Salesforce news, Director Laura Alber bought 2,571 shares of Salesforce stock in a transaction dated Thursday, March 19th. The stock was bought at an average cost of $194.58 per share, for a total transaction of $500,265.18. Following the purchase, the director owned 9,530 shares of the company’s stock, valued at $1,854,347.40. The trade was a 36.94% increase in their position. The purchase was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, Director David Blair Kirk bought 2,570 shares of the firm’s stock in a transaction that occurred on Wednesday, March 18th. The shares were acquired at an average cost of $194.62 per share, for a total transaction of $500,173.40. Following the completion of the acquisition, the director directly owned 13,689 shares in the company, valued at $2,664,153.18. The trade was a 23.11% increase in their position. The SEC filing for this purchase provides additional information. 3.00% of the stock is owned by insiders.

Salesforce Price Performance

Shares of CRM opened at $167.76 on Friday. The company has a current ratio of 0.76, a quick ratio of 0.76 and a debt-to-equity ratio of 0.18. The company’s fifty day simple moving average is $184.56 and its 200 day simple moving average is $215.95. Salesforce Inc. has a 1-year low of $163.52 and a 1-year high of $292.17. The company has a market cap of $137.26 billion, a price-to-earnings ratio of 21.48, a PEG ratio of 1.15 and a beta of 1.14.

Salesforce (NYSE:CRM) last announced its quarterly earnings data on Wednesday, February 25th. The CRM provider reported $3.81 EPS for the quarter, beating analysts’ consensus estimates of $3.05 by $0.76. The company had revenue of $11.20 billion during the quarter, compared to the consensus estimate of $11.18 billion. Salesforce had a net margin of 17.96% and a return on equity of 15.38%. The company’s quarterly revenue was up 12.1% on a year-over-year basis. During the same quarter last year, the firm posted $2.78 EPS. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. On average, research analysts forecast that Salesforce Inc. will post 9.71 earnings per share for the current fiscal year.

Salesforce Increases Dividend

The firm also recently declared a quarterly dividend, which was paid on Thursday, April 23rd. Shareholders of record on Thursday, April 9th were given a dividend of $0.44 per share. This represents a $1.76 dividend on an annualized basis and a yield of 1.0%. This is a boost from Salesforce’s previous quarterly dividend of $0.42. The ex-dividend date of this dividend was Thursday, April 9th. Salesforce’s dividend payout ratio (DPR) is presently 22.54%.

Salesforce declared that its Board of Directors has authorized a stock buyback plan on Monday, March 16th that authorizes the company to repurchase $25.00 billion in outstanding shares. This repurchase authorization authorizes the CRM provider to purchase up to 14.1% of its shares through open market purchases. Shares repurchase plans are usually a sign that the company’s board of directors believes its shares are undervalued.

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.