Amazon.com, Inc. $AMZN Stock Position Cut by Citizens & Northern Corp

Citizens & Northern Corp lessened its stake in Amazon.com, Inc. (NASDAQ:AMZN) by 5.7% in the fourth quarter, HoldingsChannel.com reports. The institutional investor owned 37,712 shares of the e-commerce giant’s stock after selling 2,286 shares during the quarter. Amazon.com comprises 2.2% of Citizens & Northern Corp’s holdings, making the stock its 13th biggest position. Citizens & Northern Corp’s holdings in Amazon.com were worth $8,705,000 as of its most recent filing with the Securities & Exchange Commission.

A number of other institutional investors and hedge funds have also recently bought and sold shares of the stock. Fairway Wealth LLC boosted its position in shares of Amazon.com by 113.2% during the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock valued at $25,000 after purchasing an additional 60 shares in the last quarter. Sellwood Investment Partners LLC bought a new position in shares of Amazon.com during the 3rd quarter valued at about $27,000. Bridge Generations Wealth Management LLC boosted its position in shares of Amazon.com by 2,330.0% during the 3rd quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant’s stock valued at $53,000 after purchasing an additional 233 shares in the last quarter. Cooksen Wealth LLC boosted its position in shares of Amazon.com by 23.5% during the 2nd quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock valued at $54,000 after purchasing an additional 47 shares in the last quarter. Finally, Sagard Holdings Management Inc. bought a new position in shares of Amazon.com during the 2nd quarter valued at about $79,000. Institutional investors own 72.20% of the company’s stock.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Wall Street analysts raised earnings expectations and price targets, citing strong grocery delivery and AWS/cloud growth. Amazon (AMZN) Stock: Wall Street Analysts Raise Targets on Grocery Delivery and Cloud Expansion
• Positive Sentiment: Amazon continues to lean into AI, including a shift toward an AI-powered Alexa shopping assistant and broader agentic commerce ambitions, which supports the growth narrative. Amazon Unveils AI Search Overhaul To Defend Online Shopping Dominance
• Positive Sentiment: Technical coverage noted Amazon remains above a key breakout level, suggesting the stock’s chart trend is still constructive. Amazon Holds Breakout Above $252
• Positive Sentiment: Investor interest remains strong, with reports highlighting bullish commentary from prominent funds and analysts, plus added attention from high-profile holders. Trump went big on tech stocks in first quarter of 2026, new filings show
• Neutral Sentiment: Amazon remains a major focus of market commentary because of its AI spending, cloud expansion, and growing role in digital advertising, but these articles are mostly thematic rather than immediate stock-moving catalysts.

Amazon.com Price Performance

AMZN stock opened at $264.14 on Friday. The company has a current ratio of 1.18, a quick ratio of 1.01 and a debt-to-equity ratio of 0.27. Amazon.com, Inc. has a one year low of $196.00 and a one year high of $278.56. The firm has a market capitalization of $2.84 trillion, a PE ratio of 31.60, a P/E/G ratio of 2.00 and a beta of 1.46. The firm has a 50-day moving average of $234.47 and a two-hundred day moving average of $230.67.

Amazon.com (NASDAQ:AMZN) last posted its quarterly earnings data on Wednesday, April 29th. The e-commerce giant reported $2.78 EPS for the quarter, beating analysts’ consensus estimates of $1.63 by $1.15. Amazon.com had a net margin of 12.22% and a return on equity of 19.92%. The company had revenue of $181.52 billion during the quarter, compared to analyst estimates of $177.28 billion. During the same period in the prior year, the firm earned $1.59 earnings per share. The business’s quarterly revenue was up 16.6% on a year-over-year basis. On average, analysts forecast that Amazon.com, Inc. will post 7.71 earnings per share for the current year.

Analyst Upgrades and Downgrades

AMZN has been the subject of several research reports. Guggenheim restated a “buy” rating and set a $320.00 price objective (up from $300.00) on shares of Amazon.com in a research report on Thursday, April 30th. TD Securities upgraded shares of Amazon.com to a “buy” rating in a research report on Monday, April 13th. William Blair restated an “outperform” rating on shares of Amazon.com in a research report on Thursday, April 9th. Stifel Nicolaus set a $319.00 price objective on shares of Amazon.com and gave the company a “buy” rating in a research report on Thursday, April 30th. Finally, Tigress Financial raised their price objective on shares of Amazon.com from $305.00 to $315.00 and gave the company a “buy” rating in a research report on Wednesday, March 25th. Fifty-seven investment analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company. Based on data from MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and a consensus price target of $312.52.

Insider Activity

In other news, CEO Douglas J. Herrington sold 27,500 shares of the stock in a transaction that occurred on Monday, May 4th. The shares were sold at an average price of $275.00, for a total value of $7,562,500.00. Following the completion of the sale, the chief executive officer directly owned 471,361 shares of the company’s stock, valued at $129,624,275. This represents a 5.51% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Andrew R. Jassy sold 31,352 shares of the stock in a transaction that occurred on Monday, May 4th. The stock was sold at an average price of $275.00, for a total transaction of $8,621,800.00. Following the completion of the sale, the chief executive officer directly owned 2,175,766 shares of the company’s stock, valued at $598,335,650. This trade represents a 1.42% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 190,593 shares of company stock valued at $46,081,241 over the last ninety days. Corporate insiders own 8.90% of the company’s stock.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.