Brighton Jones LLC Acquires 31,280 Shares of Apple Inc. $AAPL

Posted by Linda Flegge on May 17th, 2026

Brighton Jones LLC raised its holdings in Apple Inc. (NASDAQ:AAPL – Free Report) by 5.9% during the fourth quarter, HoldingsChannel.com reports. The institutional investor owned 565,008 shares of the iPhone maker’s stock after acquiring an additional 31,280 shares during the period. Apple accounts for 5.7% of Brighton Jones LLC’s portfolio, making the stock its 3rd largest position. Brighton Jones LLC’s holdings in Apple were worth $153,603,000 as of its most recent filing with the Securities & Exchange Commission.

A number of other hedge funds and other institutional investors have also recently added to or reduced their stakes in the business. Legacy Advisors LLC grew its holdings in Apple by 8.0% in the 4th quarter. Legacy Advisors LLC now owns 126,601 shares of the iPhone maker’s stock valued at $34,418,000 after buying an additional 9,342 shares during the last quarter. Bolthouse Investments LLC lifted its position in shares of Apple by 1.5% in the 4th quarter. Bolthouse Investments LLC now owns 22,406 shares of the iPhone maker’s stock worth $6,091,000 after acquiring an additional 324 shares during the period. MontVue Capital Management Inc. lifted its position in shares of Apple by 1.7% in the 4th quarter. MontVue Capital Management Inc. now owns 2,830 shares of the iPhone maker’s stock worth $769,000 after acquiring an additional 48 shares during the period. Stone Summit Wealth LLC lifted its position in shares of Apple by 4.2% in the 4th quarter. Stone Summit Wealth LLC now owns 18,605 shares of the iPhone maker’s stock worth $5,058,000 after acquiring an additional 747 shares during the period. Finally, Richards Merrill & Peterson Inc. lifted its position in shares of Apple by 3.1% in the 4th quarter. Richards Merrill & Peterson Inc. now owns 47,576 shares of the iPhone maker’s stock worth $12,934,000 after acquiring an additional 1,421 shares during the period. Institutional investors and hedge funds own 67.73% of the company’s stock.

Apple Stock Up 0.7%

NASDAQ AAPL opened at $300.23 on Friday. The stock has a fifty day moving average of $265.37 and a 200-day moving average of $267.48. The stock has a market capitalization of $4.41 trillion, a P/E ratio of 36.30, a price-to-earnings-growth ratio of 2.61 and a beta of 1.06. Apple Inc. has a 52 week low of $193.46 and a 52 week high of $303.20. The company has a debt-to-equity ratio of 0.70, a quick ratio of 1.02 and a current ratio of 1.07.

Apple (NASDAQ:AAPL – Get Free Report) last released its earnings results on Thursday, April 30th. The iPhone maker reported $2.01 EPS for the quarter, beating the consensus estimate of $1.95 by $0.06. The company had revenue of $111.18 billion during the quarter, compared to analysts’ expectations of $109.46 billion. Apple had a return on equity of 146.69% and a net margin of 27.15%.The business’s revenue for the quarter was up 16.6% on a year-over-year basis. During the same period last year, the firm earned $1.65 EPS. On average, equities research analysts forecast that Apple Inc. will post 8.74 EPS for the current year.

Apple Increases Dividend

The company also recently announced a quarterly dividend, which was paid on Thursday, May 14th. Stockholders of record on Monday, May 11th were paid a $0.27 dividend. This is an increase from Apple’s previous quarterly dividend of $0.26. The ex-dividend date of this dividend was Monday, May 11th. This represents a $1.08 annualized dividend and a dividend yield of 0.4%. Apple’s payout ratio is 13.06%.

Insider Transactions at Apple

In other news, CEO Timothy D. Cook sold 64,949 shares of Apple stock in a transaction on Thursday, April 2nd. The stock was sold at an average price of $254.23, for a total value of $16,511,984.27. Following the completion of the sale, the chief executive officer directly owned 3,280,418 shares of the company’s stock, valued at approximately $833,980,668.14. This trade represents a 1.94% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP Deirdre O’brien sold 30,002 shares of Apple stock in a transaction on Thursday, April 2nd. The shares were sold at an average price of $255.35, for a total value of $7,661,010.70. Following the completion of the sale, the senior vice president directly owned 136,810 shares of the company’s stock, valued at $34,934,433.50. This trade represents a 17.99% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 97,759 shares of company stock valued at $24,964,305 over the last quarter. Corporate insiders own 0.06% of the company’s stock.

Key Apple News

Here are the key news stories impacting Apple this week:

Positive Sentiment: Apple’s post-earnings rally continues after the company posted record quarterly revenue and EPS, boosted its dividend, and authorized a fresh $100 billion buyback. Analysts say the results support further upside and have raised price targets. Apple Stock Hits All-Time High as Post-Earnings Rally Continues
Positive Sentiment: Evercore ISI lifted its price target on Apple to $365 and said a bull-case scenario could reach $500, citing compounding growth from Services and Apple’s ability to keep expanding free cash flow. Evercore ISI Hikes Apple Price Target to $365
Positive Sentiment: Investor sentiment is being helped by reports that iPhone demand remains strong globally, plus Soros Fund Management reportedly boosted its Apple position during the quarter. George Soros’s fund buys Berkshire Hathaway stock — now that Buffett is gone
Positive Sentiment: Apple reportedly cut iPhone 17 prices in China ahead of the 618 shopping festival, which could help support unit sales in a key market. Apple Cuts iPhone 17 Prices in China
Neutral Sentiment: OpenAI is considering legal action over its strained ChatGPT partnership with Apple, which adds uncertainty around Apple’s AI strategy and could weigh on sentiment if the dispute escalates. OpenAI explores legal options against Apple
Neutral Sentiment: Reports that Anthropic’s Mythos AI found vulnerabilities in Apple’s macOS/iOS are a reminder of ongoing security scrutiny, but the news is more reputational than fundamentally financial for now. Anthropic’s Mythos Helped Find Bugs in Apple’s Desktop Operating System

Wall Street Analyst Weigh In

AAPL has been the subject of a number of research reports. Moffett Nathanson raised their price objective on Apple from $241.00 to $270.00 and gave the stock a “neutral” rating in a research report on Wednesday, February 25th. Citigroup reiterated a “buy” rating on shares of Apple in a research report on Tuesday, April 21st. Rosenblatt Securities raised their price objective on Apple from $268.00 to $276.00 and gave the stock a “neutral” rating in a research report on Friday, May 1st. Stifel Nicolaus set a $330.00 price objective on Apple in a research report on Monday, March 2nd. Finally, Wells Fargo & Company reiterated an “overweight” rating and issued a $310.00 price objective (up from $300.00) on shares of Apple in a research report on Friday, May 1st. One investment analyst has rated the stock with a Strong Buy rating, twenty-two have given a Buy rating, eleven have issued a Hold rating and one has issued a Sell rating to the stock. According to data from MarketBeat.com, Apple presently has a consensus rating of “Moderate Buy” and an average target price of $308.74.

View Our Latest Research Report on AAPL

Apple Company Profile

(Free Report)

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.