Recent Research Analysts’ Ratings Changes for Planet Fitness (PLNT)

A number of firms have modified their ratings and price targets on shares of Planet Fitness (NYSE: PLNT) recently:

• 5/15/2026 – Planet Fitness had its price target lowered by UBS Group AG from $120.00 to $79.00. They now have a “buy” rating on the stock.
• 5/8/2026 – Planet Fitness had its price target lowered by Royal Bank Of Canada from $85.00 to $55.00. They now have an “outperform” rating on the stock.
• 5/8/2026 – Planet Fitness was given a new $80.00 price target by Robert W. Baird.
• 5/8/2026 – Planet Fitness had its price target lowered by Wells Fargo & Company from $80.00 to $65.00. They now have an “overweight” rating on the stock.
• 5/8/2026 – Planet Fitness was given a new $80.00 price target by Canaccord Genuity Group Inc..
• 5/8/2026 – Planet Fitness had its price target lowered by KeyCorp from $100.00 to $65.00. They now have an “overweight” rating on the stock.
• 5/8/2026 – Planet Fitness was downgraded by TD Cowen from “buy” to “hold”. They now have a $50.00 price target on the stock, down from $90.00.
• 5/8/2026 – Planet Fitness was downgraded by KGI Securities to “neutral”. They now have a $50.50 price target on the stock.
• 5/8/2026 – Planet Fitness had its price target lowered by Deutsche Bank Aktiengesellschaft from $98.00 to $61.00. They now have a “hold” rating on the stock.
• 5/8/2026 – Planet Fitness had its price target lowered by Guggenheim from $126.00 to $95.00. They now have a “buy” rating on the stock.
• 5/8/2026 – Planet Fitness was downgraded by Morgan Stanley from “overweight” to “equal weight”. They now have a $47.00 price target on the stock.
• 5/8/2026 – Planet Fitness had its “neutral” rating reaffirmed by Bank of America Corporation. They now have a $59.00 price target on the stock, down from $110.00.
• 5/7/2026 – Planet Fitness was given a new $133.00 price target by Jefferies Financial Group Inc..
• 5/7/2026 – Planet Fitness was downgraded by Weiss Ratings from “hold (c)” to “hold (c-)”.
• 5/7/2026 – Planet Fitness was downgraded by William Blair from “outperform” to “market perform”.
• 5/5/2026 – Planet Fitness had its price target lowered by Wells Fargo & Company from $90.00 to $80.00. They now have an “overweight” rating on the stock.
• 5/5/2026 – Planet Fitness had its price target lowered by Robert W. Baird from $112.00 to $100.00. They now have an “outperform” rating on the stock.
• 4/29/2026 – Planet Fitness had its price target lowered by TD Cowen from $100.00 to $90.00. They now have a “buy” rating on the stock.
• 4/29/2026 – Planet Fitness had its price target lowered by Royal Bank Of Canada from $120.00 to $85.00. They now have an “outperform” rating on the stock.
• 4/24/2026 – Planet Fitness had its price target lowered by Stifel Nicolaus from $105.00 to $90.00. They now have a “buy” rating on the stock.
• 4/10/2026 – Planet Fitness had its price target lowered by Canaccord Genuity Group Inc. from $128.00 to $122.00. They now have a “buy” rating on the stock.

Insider Activity at Planet Fitness

In other news, Director Frances G. Rathke acquired 5,000 shares of the firm’s stock in a transaction that occurred on Friday, May 8th. The stock was bought at an average cost of $46.21 per share, for a total transaction of $231,050.00. Following the acquisition, the director directly owned 5,000 shares in the company, valued at approximately $231,050. The trade was a ∞ increase in their ownership of the stock. The acquisition was disclosed in a filing with the SEC, which can be accessed through this link. 0.90% of the stock is currently owned by insiders.

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.