Financial Plan Inc. Makes New Investment in Apple Inc. $AAPL

Financial Plan Inc. bought a new position in Apple Inc. (NASDAQ:AAPL) during the fourth quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The firm bought 29,698 shares of the iPhone maker’s stock, valued at approximately $8,074,000. Apple comprises approximately 0.9% of Financial Plan Inc.’s portfolio, making the stock its 17th largest position.

A number of other large investors have also recently bought and sold shares of the business. Carmel Capital Management L.L.C. lifted its holdings in Apple by 0.3% in the fourth quarter. Carmel Capital Management L.L.C. now owns 49,687 shares of the iPhone maker’s stock worth $13,508,000 after acquiring an additional 145 shares during the last quarter. Salomon & Ludwin LLC lifted its holdings in Apple by 1.0% in the fourth quarter. Salomon & Ludwin LLC now owns 69,693 shares of the iPhone maker’s stock worth $18,626,000 after acquiring an additional 710 shares during the last quarter. Planned Solutions Inc. lifted its holdings in Apple by 12.6% in the fourth quarter. Planned Solutions Inc. now owns 22,206 shares of the iPhone maker’s stock worth $6,037,000 after acquiring an additional 2,488 shares during the last quarter. Morey & Quinn Wealth Partners LLC lifted its holdings in Apple by 0.3% in the fourth quarter. Morey & Quinn Wealth Partners LLC now owns 29,141 shares of the iPhone maker’s stock worth $7,922,000 after acquiring an additional 91 shares during the last quarter. Finally, Emerald Advisors LLC lifted its holdings in Apple by 5.7% in the fourth quarter. Emerald Advisors LLC now owns 23,288 shares of the iPhone maker’s stock worth $6,331,000 after acquiring an additional 1,250 shares during the last quarter. Institutional investors own 67.73% of the company’s stock.

Analysts Set New Price Targets

A number of equities analysts have issued reports on the stock. Evercore reissued an “outperform” rating and issued a $365.00 target price on shares of Apple in a report on Thursday. Royal Bank Of Canada set a $325.00 price target on shares of Apple in a research note on Monday, February 2nd. Stifel Nicolaus set a $330.00 price target on shares of Apple in a research note on Monday, March 2nd. Sanford C. Bernstein restated an “outperform” rating on shares of Apple in a research note on Wednesday, March 4th. Finally, Rosenblatt Securities raised their price target on shares of Apple from $268.00 to $276.00 and gave the company a “neutral” rating in a research note on Friday, May 1st. One analyst has rated the stock with a Strong Buy rating, twenty-two have given a Buy rating, eleven have given a Hold rating and one has issued a Sell rating to the stock. According to data from MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and a consensus target price of $308.74.

Insider Activity at Apple

In related news, CEO Timothy D. Cook sold 64,949 shares of the firm’s stock in a transaction that occurred on Thursday, April 2nd. The shares were sold at an average price of $254.23, for a total transaction of $16,511,984.27. Following the transaction, the chief executive officer owned 3,280,418 shares in the company, valued at $833,980,668.14. This trade represents a 1.94% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP Deirdre O’brien sold 30,002 shares of the firm’s stock in a transaction that occurred on Thursday, April 2nd. The stock was sold at an average price of $255.35, for a total transaction of $7,661,010.70. Following the sale, the senior vice president owned 136,810 shares of the company’s stock, valued at $34,934,433.50. The trade was a 17.99% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 97,759 shares of company stock worth $24,964,305 over the last ninety days. Insiders own 0.06% of the company’s stock.

Apple Price Performance

NASDAQ AAPL opened at $297.84 on Tuesday. Apple Inc. has a 12 month low of $193.46 and a 12 month high of $303.20. The company has a debt-to-equity ratio of 0.70, a current ratio of 1.07 and a quick ratio of 1.02. The firm has a market capitalization of $4.37 trillion, a PE ratio of 36.01, a P/E/G ratio of 2.61 and a beta of 1.06. The company’s 50 day simple moving average is $266.12 and its 200 day simple moving average is $267.68.

Apple (NASDAQ:AAPL) last posted its quarterly earnings data on Thursday, April 30th. The iPhone maker reported $2.01 EPS for the quarter, beating analysts’ consensus estimates of $1.95 by $0.06. Apple had a net margin of 27.15% and a return on equity of 146.69%. The business had revenue of $111.18 billion for the quarter, compared to analyst estimates of $109.46 billion. During the same quarter last year, the business earned $1.65 earnings per share. The business’s revenue for the quarter was up 16.6% on a year-over-year basis. As a group, equities research analysts forecast that Apple Inc. will post 8.74 EPS for the current fiscal year.

Apple Increases Dividend

The business also recently disclosed a quarterly dividend, which was paid on Thursday, May 14th. Investors of record on Monday, May 11th were paid a dividend of $0.27 per share. This is a boost from Apple’s previous quarterly dividend of $0.26. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.4%. The ex-dividend date was Monday, May 11th. Apple’s dividend payout ratio (DPR) is 13.06%.

Apple News Roundup

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Apple is reportedly planning a broad set of AI features for iOS 27, including writing help, app shortcuts, and other Siri enhancements, signaling a stronger product roadmap for the next iPhone cycle.
• Positive Sentiment: Reports that Apple’s revamped Siri may lean on Google Gemini suggest Apple is willing to use outside AI to accelerate its assistant overhaul, which could improve competitive positioning faster than building everything in-house. Apple’s Next-Gen Siri App May Lean Heavily on Google’s AI
• Positive Sentiment: Wall Street commentary highlighted Apple’s services business as a potential earnings engine, with some analysts seeing a path to higher EPS if the ecosystem continues to expand.
• Positive Sentiment: Hedge-fund interest also remains supportive, with Viking Global reportedly opening a fresh Apple stake worth nearly $1 billion, reinforcing institutional confidence in the stock.
• Neutral Sentiment: Apple’s upcoming WWDC is expected to center on AI integration, but it is still a preview event rather than a revenue event, so the near-term impact depends on how compelling the announcements are. Apple Reveals Dates of Tim Cook’s Final WWDC as CEO
• Neutral Sentiment: Social chatter around satellite connectivity and other hardware upgrades points to continued innovation interest, but these themes are longer-term and less likely to move the stock immediately.
• Negative Sentiment: Apple is facing renewed regulatory pressure after an Indian court ordered the company to fully cooperate in an App Store antitrust probe, adding another legal overhang for investors.
• Negative Sentiment: Reports that Apple is discounting iPhone 17 models in China highlight ongoing competition and margin pressure in a critical market, which could temper enthusiasm if price cuts deepen.

Apple Profile

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.