MediaAlpha (NYSE:MAX – Get Free Report) and Integrated Media Technology (NASDAQ:IMTE – Get Free Report) are both small-cap business services companies, but which is the superior business? We will contrast the two businesses based on the strength of their valuation, profitability, analyst recommendations, institutional ownership, earnings, dividends and risk.
Insider & Institutional Ownership
64.4% of MediaAlpha shares are owned by institutional investors. 14.7% of MediaAlpha shares are owned by company insiders. Comparatively, 2.1% of Integrated Media Technology shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Risk and Volatility
MediaAlpha has a beta of 1.16, indicating that its share price is 16% more volatile than the S&P 500. Comparatively, Integrated Media Technology has a beta of 1.28, indicating that its share price is 28% more volatile than the S&P 500.
Profitability
| Net Margins | Return on Equity | Return on Assets | |
| MediaAlpha | 3.37% | -147.82% | 21.12% |
| Integrated Media Technology | N/A | N/A | N/A |
Analyst Recommendations
This is a breakdown of current recommendations for MediaAlpha and Integrated Media Technology, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| MediaAlpha | 0 | 3 | 4 | 0 | 2.57 |
| Integrated Media Technology | 1 | 0 | 0 | 0 | 1.00 |
MediaAlpha presently has a consensus price target of $12.90, suggesting a potential upside of 55.70%. Given MediaAlpha’s stronger consensus rating and higher probable upside, equities research analysts plainly believe MediaAlpha is more favorable than Integrated Media Technology.
Earnings and Valuation
This table compares MediaAlpha and Integrated Media Technology”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| MediaAlpha | $1.11 billion | 0.46 | $25.62 million | $0.64 | 12.95 |
| Integrated Media Technology | $70,000.00 | 23.16 | -$270,000.00 | N/A | N/A |
MediaAlpha has higher revenue and earnings than Integrated Media Technology.
Summary
MediaAlpha beats Integrated Media Technology on 9 of the 12 factors compared between the two stocks.
About MediaAlpha
MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. It optimizes customer acquisition in various verticals of property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.
About Integrated Media Technology
Integrated Media Technology Limited engages in the manufacture and sale of laminated switchable glass, nano-coated plate for filters, air purifiers, and Internet of Things (IoT) products. It also engages in the sale of electronic glass; operation of Ouction, a non-fungible token trading marketplace; and provision of halal certification and distribution of halal products. The company was formerly known as China Integrated Media Corporation Limited and changed its name to Integrated Media Technology Limited in October 2016. Integrated Media Technology Limited was incorporated in 2008 and is headquartered in Shah Alam, Malaysia.
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