North Star Asset Management Inc. Boosts Stake in ServiceNow, Inc. $NOW

North Star Asset Management Inc. increased its stake in shares of ServiceNow, Inc. (NYSE:NOW) by 612.9% in the fourth quarter, according to its most recent 13F filing with the SEC. The firm owned 43,491 shares of the information technology services provider’s stock after purchasing an additional 37,390 shares during the period. North Star Asset Management Inc.’s holdings in ServiceNow were worth $6,662,000 at the end of the most recent reporting period.

A number of other hedge funds have also recently made changes to their positions in the stock. Prospera Financial Services Inc boosted its position in shares of ServiceNow by 253.7% during the 4th quarter. Prospera Financial Services Inc now owns 8,224 shares of the information technology services provider’s stock worth $1,260,000 after purchasing an additional 5,899 shares during the period. Hartline Investment Corp lifted its holdings in ServiceNow by 322.1% during the 4th quarter. Hartline Investment Corp now owns 91,010 shares of the information technology services provider’s stock worth $13,942,000 after buying an additional 69,449 shares in the last quarter. Coldstream Capital Management Inc. lifted its holdings in ServiceNow by 402.2% during the 4th quarter. Coldstream Capital Management Inc. now owns 30,961 shares of the information technology services provider’s stock worth $4,743,000 after buying an additional 24,796 shares in the last quarter. Life Cycle Investment Partners Ltd acquired a new stake in ServiceNow during the 4th quarter worth approximately $134,101,000. Finally, Pathfinder Wealth Consulting Inc. acquired a new stake in ServiceNow during the 4th quarter worth approximately $492,000. Hedge funds and other institutional investors own 87.18% of the company’s stock.

ServiceNow News Summary

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Recent coverage argues that ServiceNow’s broader AI roadmap and new workflow products are helping drive investor optimism, with one report saying fresh AI initiatives and analyst support helped lift the shares. ServiceNow Rally Builds Around Broader AI Strategy
• Positive Sentiment: Bank of America reportedly reinstated coverage with a Buy rating and a $130 price target, reinforcing the view that ServiceNow could benefit as an AI workflow recovery story. Why ServiceNow (NOW) Is Still an AI Workflow Recovery Bet
• Positive Sentiment: Another article highlights ServiceNow as a “mispriced” AI beneficiary, pointing to strong subscription growth, healthy free-cash-flow margins, and expanding enterprise adoption of its agentic AI tools. ServiceNow: The Big Mispriced Tollbooth For Agentic AI
• Positive Sentiment: Market commentary notes that ServiceNow has outperformed since its last earnings report, with investors still looking for upside from earnings estimate trends and AI-related growth expectations. Why Is ServiceNow (NOW) Up 17.6% Since Last Earnings Report?
• Positive Sentiment: Additional valuation-focused coverage grouped ServiceNow with other software names that may be trading at compelling levels despite continued growth forecasts, supporting the bullish case for the stock. Intuit Drops 63%: Are Software Stocks Deep Value or a Trap?
• Neutral Sentiment: Citic Securities lowered its price target on ServiceNow to $140 from $168 but kept a Buy rating, which tempers but does not reverse the constructive outlook. Citic Securities adjusts ServiceNow price target

Insider Activity

In other news, insider Paul Fipps sold 1,048 shares of the firm’s stock in a transaction on Monday, May 18th. The shares were sold at an average price of $98.51, for a total value of $103,238.48. Following the sale, the insider directly owned 12,072 shares in the company, valued at approximately $1,189,212.72. This trade represents a 7.99% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, Director Anita M. Sands sold 16,445 shares of the firm’s stock in a transaction on Thursday, May 14th. The shares were sold at an average price of $90.14, for a total transaction of $1,482,352.30. Following the completion of the sale, the director owned 30,090 shares in the company, valued at $2,712,312.60. The trade was a 35.34% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 31,767 shares of company stock valued at $2,906,098 over the last quarter. Company insiders own 0.34% of the company’s stock.

ServiceNow Price Performance

Shares of NOW opened at $102.13 on Friday. ServiceNow, Inc. has a twelve month low of $81.24 and a twelve month high of $211.48. The firm’s fifty day simple moving average is $98.74 and its 200-day simple moving average is $126.13. The firm has a market capitalization of $105.29 billion, a price-to-earnings ratio of 60.86, a PEG ratio of 1.85 and a beta of 0.82. The company has a current ratio of 0.84, a quick ratio of 0.84 and a debt-to-equity ratio of 0.13.

ServiceNow (NYSE:NOW) last announced its quarterly earnings data on Wednesday, April 22nd. The information technology services provider reported $0.97 earnings per share for the quarter, meeting analysts’ consensus estimates of $0.97. ServiceNow had a net margin of 12.59% and a return on equity of 18.16%. The business had revenue of $3.77 billion for the quarter, compared to analyst estimates of $3.75 billion. During the same period last year, the business earned $0.81 EPS. The company’s revenue was up 22.1% on a year-over-year basis. Equities analysts forecast that ServiceNow, Inc. will post 2.35 EPS for the current fiscal year.

Analysts Set New Price Targets

NOW has been the topic of a number of research reports. Wolfe Research set a $125.00 target price on shares of ServiceNow in a report on Thursday, April 23rd. Jefferies Financial Group reiterated a “buy” rating and set a $135.00 target price (down from $175.00) on shares of ServiceNow in a report on Thursday, April 23rd. Cantor Fitzgerald reduced their target price on shares of ServiceNow to $122.00 and set an “overweight” rating on the stock in a report on Thursday, April 23rd. Morgan Stanley reduced their target price on shares of ServiceNow from $210.00 to $180.00 and set an “overweight” rating on the stock in a report on Thursday, April 23rd. Finally, JPMorgan Chase & Co. reduced their target price on shares of ServiceNow from $195.00 to $145.00 and set an “overweight” rating on the stock in a report on Thursday, April 23rd. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-four have issued a Buy rating, six have given a Hold rating and one has given a Sell rating to the company. According to MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and an average price target of $141.85.

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.