Heritage Trust Co Has $1.49 Million Stock Holdings in ServiceNow, Inc. $NOW

Heritage Trust Co increased its holdings in ServiceNow, Inc. (NYSE:NOW) by 397.4% in the 4th quarter, according to its most recent disclosure with the Securities & Exchange Commission. The institutional investor owned 9,745 shares of the information technology services provider’s stock after purchasing an additional 7,786 shares during the period. Heritage Trust Co’s holdings in ServiceNow were worth $1,493,000 at the end of the most recent quarter.

Several other hedge funds also recently modified their holdings of the company. Meridian Wealth Advisors LLC increased its holdings in shares of ServiceNow by 2.2% during the third quarter. Meridian Wealth Advisors LLC now owns 552 shares of the information technology services provider’s stock worth $508,000 after buying an additional 12 shares in the last quarter. Valley Brook Capital Group Inc. increased its holdings in shares of ServiceNow by 2.1% during the third quarter. Valley Brook Capital Group Inc. now owns 634 shares of the information technology services provider’s stock worth $583,000 after buying an additional 13 shares in the last quarter. Catalyst Financial Partners LLC increased its holdings in shares of ServiceNow by 1.0% during the third quarter. Catalyst Financial Partners LLC now owns 1,270 shares of the information technology services provider’s stock worth $1,169,000 after buying an additional 13 shares in the last quarter. JT Stratford LLC increased its holdings in shares of ServiceNow by 3.5% during the third quarter. JT Stratford LLC now owns 385 shares of the information technology services provider’s stock worth $354,000 after buying an additional 13 shares in the last quarter. Finally, Abbot Financial Management Inc. increased its holdings in shares of ServiceNow by 2.9% during the third quarter. Abbot Financial Management Inc. now owns 502 shares of the information technology services provider’s stock worth $462,000 after buying an additional 14 shares in the last quarter. Institutional investors and hedge funds own 87.18% of the company’s stock.

Trending Headlines about ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Software shares are rallying broadly after Nvidia’s Jensen Huang said AI should be a tailwind for software firms, helping ServiceNow lead a sector comeback. ServiceNow Stock (NOW) Extends Rally as Nvidia CEO Jensen Huang Backs Software Firms in AI Era
• Positive Sentiment: News flow around ServiceNow’s AI positioning, including its AWS platform expansion and “agentic AI” narrative, is reinforcing the view that the company can monetize AI rather than be threatened by it. Here is Why ServiceNow (NOW) is One of the Best Future Tech Stocks According to Billionaires
• Positive Sentiment: Recent coverage suggests ServiceNow is being viewed as a beneficiary of the broader software rebound, with traders and analysts seeing more upside after a long stretch of sector weakness. NOW, IBM, software stocks surge as Huang eases AI fears; analysts see more upside
• Neutral Sentiment: Several articles are commentary pieces comparing ServiceNow with peers or discussing the software rally; these help explain sentiment but do not add a new company-specific catalyst. ServiceNow vs. Intuit: Which Technology Stock Is a Better Buy in 2026?
• Neutral Sentiment: Market recap and stock-movers coverage also mention ServiceNow, but the key takeaway is simply that it is participating in the day’s software-led move higher. Stock Movers: MGM Resorts, ServiceNow, GoPro

Analyst Upgrades and Downgrades

NOW has been the subject of several recent analyst reports. Stifel Nicolaus dropped their price objective on shares of ServiceNow from $135.00 to $120.00 and set a “buy” rating for the company in a report on Thursday, April 23rd. BNP Paribas Exane raised shares of ServiceNow from a “neutral” rating to an “outperform” rating and set a $140.00 price objective for the company in a report on Monday, March 16th. Canaccord Genuity Group lowered their price target on shares of ServiceNow from $200.00 to $145.00 and set a “buy” rating for the company in a report on Thursday, April 23rd. BMO Capital Markets lowered their price target on shares of ServiceNow from $120.00 to $115.00 and set an “outperform” rating for the company in a report on Thursday, April 23rd. Finally, Royal Bank Of Canada reissued an “outperform” rating and issued a $121.00 price target on shares of ServiceNow in a report on Tuesday, May 5th. Two analysts have rated the stock with a Strong Buy rating, thirty-five have given a Buy rating, five have assigned a Hold rating and one has given a Sell rating to the company’s stock. According to MarketBeat, the stock presently has an average rating of “Moderate Buy” and a consensus target price of $141.85.

Insider Buying and Selling at ServiceNow

In other ServiceNow news, Director Paul Edward Chamberlain sold 1,500 shares of ServiceNow stock in a transaction on Thursday, May 14th. The shares were sold at an average price of $87.23, for a total transaction of $130,845.00. Following the completion of the sale, the director owned 44,930 shares of the company’s stock, valued at approximately $3,919,243.90. The trade was a 3.23% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director Anita M. Sands sold 16,445 shares of ServiceNow stock in a transaction on Thursday, May 14th. The stock was sold at an average price of $90.14, for a total transaction of $1,482,352.30. Following the sale, the director directly owned 30,090 shares of the company’s stock, valued at $2,712,312.60. This represents a 35.34% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 28,071 shares of company stock worth $2,529,956 over the last quarter. 0.34% of the stock is currently owned by insiders.

ServiceNow Price Performance

NOW opened at $135.70 on Tuesday. The company has a fifty day moving average price of $98.50 and a two-hundred day moving average price of $123.13. The company has a debt-to-equity ratio of 0.13, a quick ratio of 0.84 and a current ratio of 0.84. ServiceNow, Inc. has a 52 week low of $81.24 and a 52 week high of $211.48. The firm has a market capitalization of $139.91 billion, a PE ratio of 80.87, a P/E/G ratio of 2.05 and a beta of 0.94.

ServiceNow (NYSE:NOW) last released its earnings results on Wednesday, April 22nd. The information technology services provider reported $0.97 EPS for the quarter, hitting analysts’ consensus estimates of $0.97. ServiceNow had a net margin of 12.59% and a return on equity of 18.16%. The firm had revenue of $3.77 billion during the quarter, compared to analyst estimates of $3.75 billion. During the same quarter in the previous year, the business earned $0.81 EPS. The business’s quarterly revenue was up 22.1% compared to the same quarter last year. As a group, analysts anticipate that ServiceNow, Inc. will post 2.36 earnings per share for the current year.

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.