Deseret Mutual Benefit Administrators lifted its position in Netflix, Inc. (NASDAQ:NFLX – Free Report) by 1,154.6% in the 4th quarter, HoldingsChannel.com reports. The firm owned 6,850 shares of the Internet television network’s stock after acquiring an additional 6,304 shares during the quarter. Deseret Mutual Benefit Administrators’ holdings in Netflix were worth $642,000 as of its most recent filing with the Securities and Exchange Commission (SEC).
Several other large investors have also recently made changes to their positions in NFLX. First Financial Corp IN lifted its stake in shares of Netflix by 900.0% in the 4th quarter. First Financial Corp IN now owns 270 shares of the Internet television network’s stock valued at $25,000 after purchasing an additional 243 shares during the period. DiNuzzo Private Wealth Inc. raised its position in Netflix by 885.2% during the fourth quarter. DiNuzzo Private Wealth Inc. now owns 266 shares of the Internet television network’s stock worth $25,000 after acquiring an additional 239 shares during the period. Turning Point Benefit Group Inc. raised its position in Netflix by 13,400.0% during the fourth quarter. Turning Point Benefit Group Inc. now owns 270 shares of the Internet television network’s stock worth $25,000 after acquiring an additional 268 shares during the period. Imprint Wealth LLC acquired a new position in Netflix during the third quarter worth $25,000. Finally, MB Levis & Associates LLC raised its position in Netflix by 177.8% during the fourth quarter. MB Levis & Associates LLC now owns 300 shares of the Internet television network’s stock worth $28,000 after acquiring an additional 192 shares during the period. 80.93% of the stock is currently owned by institutional investors and hedge funds.
Netflix Price Performance
Shares of NASDAQ NFLX opened at $81.56 on Friday. The firm has a 50-day simple moving average of $92.41 and a 200-day simple moving average of $92.43. The stock has a market capitalization of $343.43 billion, a price-to-earnings ratio of 26.34, a price-to-earnings-growth ratio of 1.04 and a beta of 1.50. The company has a quick ratio of 1.41, a current ratio of 1.41 and a debt-to-equity ratio of 0.43. Netflix, Inc. has a 52 week low of $75.01 and a 52 week high of $134.12.
Insiders Place Their Bets
In other news, CEO Gregory K. Peters sold 27,312 shares of the stock in a transaction dated Thursday, May 7th. The shares were sold at an average price of $88.69, for a total value of $2,422,301.28. Following the completion of the sale, the chief executive officer directly owned 120,931 shares in the company, valued at $10,725,370.39. This represents a 18.42% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at this link. Also, insider David A. Hyman sold 5,722 shares of the stock in a transaction dated Tuesday, May 5th. The shares were sold at an average price of $88.08, for a total transaction of $503,993.76. Following the completion of the sale, the insider owned 316,100 shares of the company’s stock, valued at $27,842,088. This trade represents a 1.78% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last three months, insiders sold 1,313,029 shares of company stock valued at $120,315,776. Corporate insiders own 1.24% of the company’s stock.
Key Netflix News
Here are the key news stories impacting Netflix this week:
- Positive Sentiment: Netflix shares rose after Canada reversed a proposed rule that would have forced U.S. streaming services to contribute 15% of Canadian revenue to local content, removing a potential cost headwind. Netflix Stock Rises After Eight-Day Losing Streak. What’s Fueling the Move.
- Positive Sentiment: Netflix is rolling out new generative-AI recommendation tools and testing voice-based search, which could improve user engagement and make content discovery easier. Netflix Bets On AI Tools As Stock Trades Below Analyst Targets
- Positive Sentiment: Bernstein said Netflix’s core business remains strong, suggesting the recent pullback may be more about sentiment than fundamentals. Don’t Ignore This, Bernstein Analyst Says Netflix’s (NFLX) Core Engine Remains Strong
- Positive Sentiment: FIFA will launch a World Cup game on Netflix Games next week, adding another content/gaming tie-in that could support the platform’s ecosystem. FIFA unveils Netflix World Cup game timed for 2026 tournament kickoff
- Neutral Sentiment: Analysts and media reports continue to debate whether Netflix’s recent weakness is a buying opportunity or a sign of slowing momentum, with no clear consensus shift today. Netflix investors are getting squeamish as Amazon makes inroads in the battle for streaming dominance
- Neutral Sentiment: Reed Hastings’ sale of 386,700 shares was disclosed as part of a pre-arranged 10b5-1 plan, so it may add to headline pressure but is not necessarily a bearish operating signal. Insider Selling: Netflix (NASDAQ:NFLX) Director Sells 386,700 Shares of Stock
- Negative Sentiment: Investor concern remains elevated because NFLX has been in a prolonged losing streak, with multiple reports highlighting weaker price momentum and worries about competition from Amazon and others. Netflix Stock Is on Track for Its Longest Losing Streak Since 2022
Analysts Set New Price Targets
NFLX has been the subject of a number of research analyst reports. The Goldman Sachs Group upgraded shares of Netflix from a “neutral” rating to a “buy” rating in a research report on Monday, April 13th. Evercore initiated coverage on shares of Netflix in a research report on Friday, February 27th. They set an “outperform” rating and a $115.00 price objective for the company. Arete Research upgraded shares of Netflix from a “neutral” rating to a “buy” rating in a research report on Friday, February 27th. Oppenheimer set a $120.00 price objective on shares of Netflix and gave the stock an “outperform” rating in a research report on Friday, April 17th. Finally, Citic Securities upped their price objective on shares of Netflix from $95.00 to $107.00 and gave the stock a “hold” rating in a research report on Monday, April 27th. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-four have issued a Buy rating and sixteen have assigned a Hold rating to the stock. According to data from MarketBeat.com, the company currently has an average rating of “Moderate Buy” and a consensus price target of $114.82.
View Our Latest Stock Analysis on NFLX
Netflix Profile
Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.
The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.
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