Reading International (NASDAQ:RDI – Get Free Report) and Royal Caribbean Cruises (NYSE:RCL – Get Free Report) are both consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their risk, analyst recommendations, valuation, profitability, earnings, institutional ownership and dividends.
Profitability
This table compares Reading International and Royal Caribbean Cruises’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Reading International | -8.43% | N/A | -4.03% |
| Royal Caribbean Cruises | 24.36% | 45.25% | 11.13% |
Risk & Volatility
Reading International has a beta of 0.8, suggesting that its stock price is 20% less volatile than the S&P 500. Comparatively, Royal Caribbean Cruises has a beta of 1.77, suggesting that its stock price is 77% more volatile than the S&P 500.
Institutional & Insider Ownership
Analyst Recommendations
This is a breakdown of recent ratings and recommmendations for Reading International and Royal Caribbean Cruises, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Reading International | 1 | 0 | 0 | 0 | 1.00 |
| Royal Caribbean Cruises | 1 | 5 | 14 | 1 | 2.71 |
Royal Caribbean Cruises has a consensus price target of $344.79, suggesting a potential upside of 22.41%. Given Royal Caribbean Cruises’ stronger consensus rating and higher possible upside, analysts plainly believe Royal Caribbean Cruises is more favorable than Reading International.
Valuation & Earnings
This table compares Reading International and Royal Caribbean Cruises”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Reading International | $202.99 million | 0.13 | -$14.14 million | ($0.77) | -1.52 |
| Royal Caribbean Cruises | $17.94 billion | 4.21 | $4.27 billion | $16.39 | 17.19 |
Royal Caribbean Cruises has higher revenue and earnings than Reading International. Reading International is trading at a lower price-to-earnings ratio than Royal Caribbean Cruises, indicating that it is currently the more affordable of the two stocks.
Summary
Royal Caribbean Cruises beats Reading International on 14 of the 15 factors compared between the two stocks.
About Reading International
Reading International, Inc., together with its subsidiaries, focuses on the ownership, development, and operation of entertainment and real property assets in the United States, Australia, and New Zealand. The company operates in two segments, Cinema Exhibition and Real Estate. The Cinema Exhibition segment operates multiplex cinemas. This segment operates its cinema exhibition businesses under the Reading Cinemas, Consolidated Theatres, Angelika Film Center, State Cinema by Angelika, Angelika Anywhere, Event Cinemas, and Rialto Cinemas brands. The Real Estate segment develops, rents, or licenses retail, commercial, and live theater assets. Reading International, Inc. was incorporated in 1999 and is headquartered in New York, New York.
About Royal Caribbean Cruises
Royal Caribbean Cruises Ltd. operates as a cruise company worldwide. The company operates cruises under the Royal Caribbean International, Celebrity Cruises, and Silversea Cruises brands, which comprise a range of itineraries. As of February 21, 2024, it operated 65 ships. Royal Caribbean Cruises Ltd. was founded in 1968 and is headquartered in Miami, Florida.
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