J.W. Cole Advisors Inc. decreased its position in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 7.3% during the 4th quarter, Holdings Channel reports. The institutional investor owned 1,099,418 shares of the iPhone maker’s stock after selling 86,573 shares during the quarter. Apple makes up approximately 5.9% of J.W. Cole Advisors Inc.’s investment portfolio, making the stock its biggest position. J.W. Cole Advisors Inc.’s holdings in Apple were worth $298,888,000 at the end of the most recent reporting period.
A number of other hedge funds have also recently bought and sold shares of AAPL. First National Bank of Hutchinson boosted its position in Apple by 24.6% in the 4th quarter. First National Bank of Hutchinson now owns 35,319 shares of the iPhone maker’s stock valued at $8,845,000 after buying an additional 6,982 shares during the last quarter. Eagle Capital Management LLC boosted its position in Apple by 0.5% in the 4th quarter. Eagle Capital Management LLC now owns 54,085 shares of the iPhone maker’s stock valued at $13,544,000 after buying an additional 272 shares during the last quarter. Brighton Jones LLC boosted its position in Apple by 14.8% in the 4th quarter. Brighton Jones LLC now owns 537,314 shares of the iPhone maker’s stock valued at $134,554,000 after buying an additional 69,207 shares during the last quarter. Revolve Wealth Partners LLC boosted its position in Apple by 4.2% in the 4th quarter. Revolve Wealth Partners LLC now owns 66,857 shares of the iPhone maker’s stock valued at $16,742,000 after buying an additional 2,695 shares during the last quarter. Finally, Highview Capital Management LLC DE boosted its position in Apple by 2.4% in the 4th quarter. Highview Capital Management LLC DE now owns 50,264 shares of the iPhone maker’s stock valued at $12,587,000 after buying an additional 1,155 shares during the last quarter. 67.73% of the stock is currently owned by institutional investors.
More Apple News
Here are the key news stories impacting Apple this week:
- Positive Sentiment: Morgan Stanley and TD Cowen raised their price targets on Apple after WWDC, signaling confidence that the AI rollout could support longer-term upside. Morgan Stanley revamps Apple stock target after key event
- Positive Sentiment: Analysts say Apple’s new AI features may help spark a bigger iPhone upgrade cycle and strengthen Services revenue over time. Apple’s AI could usher in a historic upgrade cycle that investors are overlooking
- Neutral Sentiment: Apple introduced a more capable Siri and platform-wide AI upgrades at WWDC, which could matter for future device demand, but investors are still waiting for proof of monetization. WWDC 2026: Everything announced on Siri AI, iOS 27, Apple Intelligence and more
- Negative Sentiment: The stock fell after WWDC because the AI reveal did not deliver the immediate breakthrough many investors expected, and the rollout looks gradual rather than explosive. Why Apple (AAPL) Shares Are Sliding Today
- Negative Sentiment: Some analysts warned that older iPhones may not be able to run the new AI features well, limiting the addressable installed base and near-term upside. Apple’s AI Siri will be held back by aging devices, Morgan Stanley says
Analysts Set New Price Targets
Read Our Latest Stock Analysis on Apple
Apple Stock Performance
Shares of Apple stock opened at $291.58 on Thursday. The company has a market capitalization of $4.28 trillion, a PE ratio of 35.26, a PEG ratio of 2.53 and a beta of 1.09. Apple Inc. has a 12 month low of $195.07 and a 12 month high of $317.40. The company has a current ratio of 1.07, a quick ratio of 1.02 and a debt-to-equity ratio of 0.70. The stock’s fifty day simple moving average is $284.09 and its 200 day simple moving average is $271.97.
Apple (NASDAQ:AAPL – Get Free Report) last issued its quarterly earnings data on Thursday, April 30th. The iPhone maker reported $2.01 EPS for the quarter, topping the consensus estimate of $1.95 by $0.06. The business had revenue of $111.18 billion for the quarter, compared to the consensus estimate of $109.46 billion. Apple had a return on equity of 146.69% and a net margin of 27.15%.The firm’s revenue was up 16.6% compared to the same quarter last year. During the same quarter last year, the business posted $1.65 EPS. On average, research analysts predict that Apple Inc. will post 8.74 EPS for the current year.
Apple Increases Dividend
The company also recently announced a quarterly dividend, which was paid on Thursday, May 14th. Shareholders of record on Monday, May 11th were issued a dividend of $0.27 per share. This is a boost from Apple’s previous quarterly dividend of $0.26. The ex-dividend date was Monday, May 11th. This represents a $1.08 dividend on an annualized basis and a yield of 0.4%. Apple’s dividend payout ratio is currently 13.06%.
Insider Transactions at Apple
In other Apple news, CFO Kevan Parekh sold 1,534 shares of the stock in a transaction dated Thursday, April 23rd. The stock was sold at an average price of $275.00, for a total transaction of $421,850.00. Following the completion of the transaction, the chief financial officer owned 13,366 shares in the company, valued at approximately $3,675,650. This represents a 10.30% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, SVP Deirdre O’brien sold 30,002 shares of the stock in a transaction dated Thursday, April 2nd. The stock was sold at an average price of $255.35, for a total value of $7,661,010.70. Following the transaction, the senior vice president owned 136,810 shares of the company’s stock, valued at approximately $34,934,433.50. This trade represents a 17.99% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 97,759 shares of company stock worth $24,964,305 in the last 90 days. Company insiders own 0.06% of the company’s stock.
Apple Profile
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
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