Focus Partners Wealth Has $237.13 Million Holdings in Salesforce Inc. $CRM

Focus Partners Wealth lifted its stake in shares of Salesforce Inc. (NYSE:CRM) by 256.3% in the 4th quarter, according to its most recent Form 13F filing with the SEC. The institutional investor owned 895,329 shares of the CRM provider’s stock after buying an additional 644,040 shares during the period. Focus Partners Wealth’s holdings in Salesforce were worth $237,128,000 as of its most recent SEC filing.

Several other institutional investors also recently modified their holdings of the stock. Fort Point Capital Partners LLC increased its holdings in shares of Salesforce by 15.2% during the fourth quarter. Fort Point Capital Partners LLC now owns 1,570 shares of the CRM provider’s stock worth $416,000 after buying an additional 207 shares in the last quarter. Glen Eagle Advisors LLC increased its holdings in shares of Salesforce by 6.5% during the fourth quarter. Glen Eagle Advisors LLC now owns 11,098 shares of the CRM provider’s stock worth $2,940,000 after buying an additional 673 shares in the last quarter. Icon Wealth Advisors LLC increased its holdings in shares of Salesforce by 16.8% during the fourth quarter. Icon Wealth Advisors LLC now owns 5,215 shares of the CRM provider’s stock worth $1,382,000 after buying an additional 752 shares in the last quarter. Destination Wealth Management increased its holdings in shares of Salesforce by 136.4% during the fourth quarter. Destination Wealth Management now owns 2,376 shares of the CRM provider’s stock worth $629,000 after buying an additional 1,371 shares in the last quarter. Finally, Dockside LLC acquired a new position in shares of Salesforce during the fourth quarter worth $2,074,000. 80.43% of the stock is currently owned by institutional investors and hedge funds.

Key Stories Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce’s latest quarter was strong, with revenue of $11.13 billion, EPS of $3.88, and AI/data ARR rising to $3.4 billion; Agentforce alone reached $1.2 billion in ARR, reinforcing the company’s AI growth story and supporting the bullish case. Article Title
• Positive Sentiment: Erste Group Bank raised its earnings expectations for Salesforce, estimating FY2027 EPS at $10.17 and FY2028 EPS at $11.07, which suggests confidence in longer-term profitability. Article Title
• Positive Sentiment: Salesforce is getting renewed attention from market watchers, and several articles highlight that its AI pivot and low valuation could attract investors if execution continues to improve. Article Title
• Neutral Sentiment: Salesforce is also being discussed in the context of broader software-sector weakness, with investors favoring AI infrastructure and chip names over traditional subscription software. Article Title
• Negative Sentiment: Salesforce announced another round of layoffs tied to its AI and Marketing Cloud teams, signaling restructuring pressure as it shifts toward AI-focused and usage-based monetization models. Article Title
• Negative Sentiment: Several reports note that CRM shares are near 52-week lows as investors worry the market is rotating away from legacy software names, keeping pressure on the stock despite solid fundamentals. Article Title

Insiders Place Their Bets

In other news, Director David Blair Kirk purchased 2,570 shares of the business’s stock in a transaction on Wednesday, March 18th. The shares were acquired at an average price of $194.62 per share, with a total value of $500,173.40. Following the completion of the transaction, the director owned 13,689 shares of the company’s stock, valued at $2,664,153.18. The trade was a 23.11% increase in their position. The purchase was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. Also, Director Laura Alber purchased 2,571 shares of the business’s stock in a transaction on Thursday, March 19th. The shares were purchased at an average cost of $194.58 per share, for a total transaction of $500,265.18. Following the transaction, the director directly owned 9,530 shares of the company’s stock, valued at approximately $1,854,347.40. The trade was a 36.94% increase in their position. Additional details regarding this purchase are available in the official SEC disclosure. Corporate insiders own 3.50% of the company’s stock.

Analysts Set New Price Targets

A number of analysts recently weighed in on CRM shares. Barclays decreased their price objective on Salesforce from $252.00 to $236.00 and set an “overweight” rating for the company in a report on Thursday, May 28th. The Goldman Sachs Group restated a “buy” rating and issued a $281.00 price objective on shares of Salesforce in a report on Thursday, February 26th. Macquarie Infrastructure decreased their price objective on Salesforce from $200.00 to $190.00 and set a “neutral” rating for the company in a report on Thursday, May 28th. Wedbush restated an “outperform” rating and issued a $325.00 price objective on shares of Salesforce in a report on Thursday, May 28th. Finally, Needham & Company LLC restated a “buy” rating and issued a $400.00 price objective on shares of Salesforce in a report on Thursday, February 26th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-seven have given a Buy rating, nine have given a Hold rating and two have assigned a Sell rating to the stock. Based on data from MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and a consensus target price of $259.26.

Salesforce Stock Performance

NYSE CRM opened at $166.07 on Friday. The company has a quick ratio of 0.79, a current ratio of 0.79 and a debt-to-equity ratio of 1.15. The company has a market capitalization of $136.01 billion, a price-to-earnings ratio of 19.22, a PEG ratio of 1.03 and a beta of 1.16. The stock has a fifty day simple moving average of $180.10 and a 200 day simple moving average of $206.89. Salesforce Inc. has a twelve month low of $161.40 and a twelve month high of $276.80.

Salesforce (NYSE:CRM) last issued its quarterly earnings results on Wednesday, May 27th. The CRM provider reported $3.88 EPS for the quarter, beating analysts’ consensus estimates of $3.13 by $0.75. The business had revenue of $11.13 billion for the quarter, compared to analysts’ expectations of $11.05 billion. Salesforce had a net margin of 18.73% and a return on equity of 18.72%. The business’s quarterly revenue was up 13.3% compared to the same quarter last year. During the same quarter in the prior year, the firm posted $2.58 earnings per share. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. Sell-side analysts expect that Salesforce Inc. will post 10.29 EPS for the current year.

Salesforce announced that its Board of Directors has approved a share buyback plan on Monday, March 16th that permits the company to buyback $25.00 billion in outstanding shares. This buyback authorization permits the CRM provider to buy up to 14.1% of its shares through open market purchases. Shares buyback plans are typically a sign that the company’s management believes its stock is undervalued.

Salesforce Dividend Announcement

The company also recently declared a quarterly dividend, which will be paid on Thursday, July 2nd. Shareholders of record on Thursday, June 11th will be given a dividend of $0.44 per share. The ex-dividend date of this dividend is Thursday, June 11th. This represents a $1.76 dividend on an annualized basis and a yield of 1.1%. Salesforce’s dividend payout ratio is 20.37%.

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.