S Harris Financial Group LLC Invests $630,000 in Netflix, Inc. $NFLX

S Harris Financial Group LLC bought a new position in Netflix, Inc. (NASDAQ:NFLX) in the fourth quarter, according to the company in its most recent 13F filing with the SEC. The firm bought 6,720 shares of the Internet television network’s stock, valued at approximately $630,000.

Other institutional investors and hedge funds also recently added to or reduced their stakes in the company. Brighton Jones LLC boosted its position in Netflix by 5.0% in the fourth quarter. Brighton Jones LLC now owns 5,390 shares of the Internet television network’s stock valued at $4,804,000 after buying an additional 257 shares during the last quarter. Revolve Wealth Partners LLC increased its holdings in Netflix by 16.4% in the 4th quarter. Revolve Wealth Partners LLC now owns 1,023 shares of the Internet television network’s stock worth $912,000 after buying an additional 144 shares during the period. Sivia Capital Partners LLC raised its position in Netflix by 21.2% during the 2nd quarter. Sivia Capital Partners LLC now owns 1,406 shares of the Internet television network’s stock worth $1,883,000 after buying an additional 246 shares during the last quarter. Strategic Investment Advisors MI raised its position in Netflix by 18.9% during the 2nd quarter. Strategic Investment Advisors MI now owns 774 shares of the Internet television network’s stock worth $1,036,000 after buying an additional 123 shares during the last quarter. Finally, Schnieders Capital Management LLC. lifted its stake in Netflix by 12.1% during the 2nd quarter. Schnieders Capital Management LLC. now owns 2,115 shares of the Internet television network’s stock valued at $2,832,000 after acquiring an additional 228 shares during the period. Institutional investors and hedge funds own 80.93% of the company’s stock.

Key Stories Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Commentary says Netflix is trading at its cheapest valuation in years, which some investors view as a buying opportunity if the company can keep growing ads, pricing, and broader monetization. NFLX Stock Trades At Its Cheapest Valuation In 4 Years: Shay Boloor Calls It Massive ‘Opportunity’
• Positive Sentiment: Netflix’s exclusive TV partnership with Ryan Coogler’s Proximity Media and its interest in more broadcaster deals suggest new ways to expand content reach and partnership-driven growth. Netflix (NFLX) Secures Ryan Coogler TV Deal For Exclusive New Series
• Positive Sentiment: Strong engagement around KPop Demon Hunters is highlighting Netflix’s ability to create major hits that keep users engaged and reinforce the strength of its content library. ‘KPop Demon Hunters’ Just Set Its Final Netflix Record
• Neutral Sentiment: Some analysts frame Netflix as more than a streaming stock now, pointing to its evolving monetization model and broader platform strategy. Netflix (NFLX) Is More Than a Streaming Stock Now. I Like the Opportunity
• Negative Sentiment: A director sold about $2.8 million of NFLX shares under a pre-arranged trading plan, which can still weigh on sentiment even if it was not a discretionary bearish call. Netflix (NASDAQ:NFLX) Director Sells $2,789,944.80 in Stock
• Negative Sentiment: Ongoing headlines about the Lionsgate rumor being denied, concerns over a lack of near-term catalysts, and comparisons favoring Amazon over Netflix have reinforced cautious investor sentiment. The Netflix-Lionsgate Rumor Exposed a Bigger Shift in Media M&A (NFLX)

Netflix Price Performance

Netflix stock opened at $77.38 on Friday. The stock has a market capitalization of $325.83 billion, a P/E ratio of 24.99, a P/E/G ratio of 0.98 and a beta of 1.50. The company’s fifty day moving average price is $88.88 and its 200 day moving average price is $90.14. The company has a debt-to-equity ratio of 0.43, a quick ratio of 1.41 and a current ratio of 1.41. Netflix, Inc. has a 1 year low of $75.01 and a 1 year high of $134.12.

Netflix (NASDAQ:NFLX) last announced its earnings results on Thursday, April 16th. The Internet television network reported $1.23 EPS for the quarter, beating analysts’ consensus estimates of $0.76 by $0.47. Netflix had a return on equity of 40.92% and a net margin of 28.52%.The business had revenue of $12.25 billion during the quarter, compared to analysts’ expectations of $12.17 billion. During the same quarter in the prior year, the firm earned $6.61 earnings per share. The business’s revenue was up 16.2% compared to the same quarter last year. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. As a group, equities research analysts anticipate that Netflix, Inc. will post 3.6 earnings per share for the current fiscal year.

Insider Activity

In other news, Director Reed Hastings sold 420,550 shares of Netflix stock in a transaction on Wednesday, April 1st. The stock was sold at an average price of $95.49, for a total transaction of $40,158,319.50. Following the transaction, the director owned 3,940 shares in the company, valued at $376,230.60. The trade was a 99.07% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Gregory K. Peters sold 27,312 shares of Netflix stock in a transaction dated Thursday, May 7th. The stock was sold at an average price of $88.69, for a total transaction of $2,422,301.28. Following the transaction, the chief executive officer directly owned 120,931 shares in the company, valued at $10,725,370.39. This trade represents a 18.42% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders have sold a total of 1,349,019 shares of company stock valued at $123,105,721 in the last 90 days. 1.24% of the stock is owned by insiders.

Wall Street Analysts Forecast Growth

Several analysts have recently commented on the stock. Citigroup reaffirmed a “market perform” rating on shares of Netflix in a report on Thursday. Deutsche Bank Aktiengesellschaft boosted their target price on shares of Netflix from $98.00 to $100.00 and gave the company a “hold” rating in a research report on Tuesday, April 14th. The Goldman Sachs Group lowered shares of Netflix from a “neutral” rating to an “underweight” rating in a report on Thursday. Morgan Stanley reaffirmed an “overweight” rating on shares of Netflix in a research report on Friday, April 17th. Finally, President Capital lifted their price objective on Netflix from $133.00 to $134.00 and gave the company a “buy” rating in a research note on Tuesday, March 31st. Two research analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, sixteen have given a Hold rating and one has assigned a Sell rating to the company. Based on data from MarketBeat, the company has a consensus rating of “Moderate Buy” and an average target price of $114.26.

Netflix Company Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.