DA Davidson Reiterates “Buy” Rating for Zeta Global (NYSE:ZETA)

Zeta Global (NYSE:ZETA)‘s stock had its “buy” rating reiterated by equities researchers at DA Davidson in a research note issued on Wednesday,Benzinga reports. They presently have a $30.00 target price on the stock. DA Davidson’s price target suggests a potential upside of 57.56% from the company’s current price.

A number of other research firms have also weighed in on ZETA. KeyCorp raised shares of Zeta Global from a “sector weight” rating to an “overweight” rating and set a $22.00 price target for the company in a report on Tuesday, April 28th. Weiss Ratings reiterated a “sell (d-)” rating on shares of Zeta Global in a report on Monday, April 20th. Bank of America initiated coverage on shares of Zeta Global in a research report on Tuesday, May 19th. They issued a “buy” rating and a $24.00 price objective for the company. Wall Street Zen upgraded Zeta Global from a “hold” rating to a “buy” rating in a research note on Saturday. Finally, The Goldman Sachs Group set a $28.00 target price on Zeta Global and gave the stock a “neutral” rating in a research report on Wednesday. Ten analysts have rated the stock with a Buy rating, three have assigned a Hold rating and one has given a Sell rating to the stock. According to data from MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and an average price target of $28.00.

Zeta Global Stock Down 2.4%

Shares of ZETA traded down $0.47 during mid-day trading on Wednesday, reaching $19.04. 3,873,045 shares of the stock traded hands, compared to its average volume of 8,861,966. The stock has a fifty day simple moving average of $18.95 and a 200 day simple moving average of $18.57. Zeta Global has a 12-month low of $13.74 and a 12-month high of $25.95. The company has a quick ratio of 2.07, a current ratio of 2.07 and a debt-to-equity ratio of 0.22. The firm has a market cap of $4.75 billion, a price-to-earnings ratio of -175.59, a P/E/G ratio of 2.88 and a beta of 1.34.

Insider Buying and Selling

In related news, Director Jeanine Silberblatt sold 7,500 shares of Zeta Global stock in a transaction dated Friday, June 12th. The stock was sold at an average price of $19.89, for a total value of $149,175.00. Following the completion of the transaction, the director directly owned 50,350 shares in the company, valued at approximately $1,001,461.50. This trade represents a 12.96% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Company insiders own 10.74% of the company’s stock.

Institutional Inflows and Outflows

A number of large investors have recently bought and sold shares of ZETA. Vanguard Group Inc. increased its holdings in shares of Zeta Global by 6.1% in the 4th quarter. Vanguard Group Inc. now owns 23,051,314 shares of the company’s stock valued at $469,094,000 after acquiring an additional 1,325,717 shares during the last quarter. Contour Asset Management LLC boosted its holdings in Zeta Global by 26.3% in the fourth quarter. Contour Asset Management LLC now owns 11,162,626 shares of the company’s stock worth $227,159,000 after purchasing an additional 2,327,907 shares during the period. Disciplined Growth Investors Inc. MN acquired a new position in Zeta Global in the third quarter worth $121,502,000. Goldman Sachs Group Inc. increased its stake in Zeta Global by 13.7% during the fourth quarter. Goldman Sachs Group Inc. now owns 5,582,446 shares of the company’s stock valued at $113,603,000 after purchasing an additional 673,145 shares during the last quarter. Finally, Capital World Investors increased its stake in Zeta Global by 0.7% during the fourth quarter. Capital World Investors now owns 5,013,776 shares of the company’s stock valued at $102,030,000 after purchasing an additional 33,923 shares during the last quarter. Institutional investors own 87.75% of the company’s stock.

Key Headlines Impacting Zeta Global

Here are the key news stories impacting Zeta Global this week:

• Positive Sentiment: Zeta’s partnership with Palantir is the main catalyst, as investors are cheering the company’s deeper push into AI-powered marketing infrastructure and the potential for a stronger product offering. Palantir and Zeta Global ink 7-year deal, targeting $100M in annual revenue
• Positive Sentiment: News reports say the Palantir deal could span seven years and target as much as $100 million in annual revenue, suggesting a potentially meaningful long-term commercial opportunity if adoption ramps as expected. Palantir partners with Zeta Global on AI-powered marketing infrastructure, Wedbush sees further enterprise validation
• Positive Sentiment: Analysts and market coverage framed the partnership as further validation of enterprise AI demand, which can improve sentiment around Zeta’s platform reframing and growth narrative. Palantir and Zeta Global Announce Strategic Partnership to Build a Unified Data and AI Infrastructure for the Future of Marketing, with Athena by Zeta™ at the Center
• Neutral Sentiment: Some follow-up articles focus on whether Zeta’s valuation still looks attractive after a strong multi-year rally, which may influence investor debate but is not a direct business catalyst. Zeta Global (ZETA) Stock After 3-Year 139% Gain Is The Valuation Still Attractive
• Neutral Sentiment: Another report highlights mixed analyst target changes following Zeta’s platform reframing, signaling ongoing uncertainty about the stock’s fair value even as sentiment improves on AI partnerships. Zeta Global (ZETA) Stock Faces Mixed Analyst Target Changes After Platform Reframing

About Zeta Global

Zeta Global, founded in 2007 and headquartered in New York City, is a leading data-driven marketing technology company. The firm’s mission centers on helping brands acquire, grow and retain customers through a unified customer lifecycle management platform. Over the years, Zeta Global has built a reputation for leveraging big data and predictive analytics to power digital marketing programs across multiple channels.

At the core of Zeta’s offering is the Zeta Marketing Platform, which combines identity resolution, audience insights and real-time engagement capabilities.