Taboola.com (NASDAQ:TBLA – Get Free Report) and Wipro (NYSE:WIT – Get Free Report) are both computer and technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, valuation, risk, analyst recommendations, earnings, dividends and profitability.
Analyst Ratings
This is a breakdown of current ratings and target prices for Taboola.com and Wipro, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Taboola.com | 0 | 3 | 5 | 0 | 2.63 |
| Wipro | 3 | 1 | 0 | 0 | 1.25 |
Taboola.com currently has a consensus price target of $5.90, suggesting a potential upside of 27.29%. Wipro has a consensus price target of $1.70, suggesting a potential downside of 24.94%. Given Taboola.com’s stronger consensus rating and higher possible upside, analysts clearly believe Taboola.com is more favorable than Wipro.
Valuation and Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Taboola.com | $1.95 billion | 0.58 | $42.28 million | $0.38 | 12.20 |
| Wipro | $926.24 billion | 0.03 | $1.41 billion | $0.14 | 16.18 |
Wipro has higher revenue and earnings than Taboola.com. Taboola.com is trading at a lower price-to-earnings ratio than Wipro, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Taboola.com and Wipro’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Taboola.com | 5.64% | 10.72% | 6.37% |
| Wipro | 14.25% | 14.97% | 9.68% |
Volatility & Risk
Taboola.com has a beta of 1.51, meaning that its share price is 51% more volatile than the S&P 500. Comparatively, Wipro has a beta of 0.97, meaning that its share price is 3% less volatile than the S&P 500.
Insider & Institutional Ownership
42.9% of Taboola.com shares are owned by institutional investors. Comparatively, 2.4% of Wipro shares are owned by institutional investors. 20.6% of Taboola.com shares are owned by insiders. Comparatively, 1.0% of Wipro shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Summary
Taboola.com beats Wipro on 8 of the 14 factors compared between the two stocks.
About Taboola.com
Taboola.com Ltd., together with its subsidiaries, operates an artificial intelligence-based algorithmic engine platform in Israel, the United States, the United Kingdom, Germany, and internationally. It offers Taboola, a platform that partners with websites, devices, and mobile apps to recommend editorial content and advertisements on the open web to users. The company was incorporated in 2006 and is headquartered in New York, New York.
About Wipro
Wipro Limited operates as an information technology (IT), consulting, and business process services company worldwide. It operates through IT Services and IT Products segments. The IT Services segment offers IT and IT-enabled services, including digital strategy advisory, customer-centric design, technology and IT consulting, custom application design, development, re-engineering and maintenance, systems integration, package implementation, cloud and infrastructure, business process, cloud, mobility and analytics, research and development, and hardware and software design services to enterprises. It serves customers in various industry sectors, such as communications, retail connectivity and services, consumer goods, healthcare, technology products and platforms, banking and financial services, energy, manufacturing and resources, capital markets and insurance, and hi-tech. The IT Products segment provides a range of third-party IT products comprising enterprise platforms, networking solutions, software and data storage products, contact center infrastructure, enterprise security, IT optimization technologies, video solutions, and end-user computing solutions. It serves enterprises in various industries primarily in the Indian market, which comprise the government, defense, IT and IT-enabled services, telecommunications, manufacturing, utilities, education, and financial services sectors. The company was incorporated in 1945 and is based in Bengaluru, India.
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