Eugene Nonko Sells 6,667 Shares of MediaAlpha (NYSE:MAX) Stock

Posted by Casey Walker on Jun 24th, 2026

MediaAlpha, Inc. (NYSE:MAX – Get Free Report) Director Eugene Nonko sold 6,667 shares of the business’s stock in a transaction dated Wednesday, June 24th. The stock was sold at an average price of $10.47, for a total transaction of $69,803.49. Following the transaction, the director owned 1,187,271 shares in the company, valued at approximately $12,430,727.37. This trade represents a 0.56% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Eugene Nonko also recently made the following trade(s):

On Wednesday, June 24th, Eugene Nonko sold 1,067 shares of MediaAlpha stock. The shares were sold at an average price of $10.46, for a total transaction of $11,160.82.
On Monday, June 22nd, Eugene Nonko sold 6,667 shares of MediaAlpha stock. The shares were sold at an average price of $10.15, for a total value of $67,670.05.
On Monday, June 22nd, Eugene Nonko sold 1,067 shares of MediaAlpha stock. The stock was sold at an average price of $10.00, for a total value of $10,670.00.
On Wednesday, June 17th, Eugene Nonko sold 6,667 shares of MediaAlpha stock. The stock was sold at an average price of $10.01, for a total value of $66,736.67.
On Wednesday, June 17th, Eugene Nonko sold 1,067 shares of MediaAlpha stock. The shares were sold at an average price of $10.00, for a total value of $10,670.00.
On Tuesday, June 16th, Eugene Nonko sold 13,334 shares of MediaAlpha stock. The shares were sold at an average price of $10.00, for a total value of $133,340.00.
On Tuesday, June 16th, Eugene Nonko sold 2,134 shares of MediaAlpha stock. The stock was sold at an average price of $10.00, for a total value of $21,340.00.
On Wednesday, June 10th, Eugene Nonko sold 20,001 shares of MediaAlpha stock. The stock was sold at an average price of $10.00, for a total value of $200,010.00.
On Wednesday, June 10th, Eugene Nonko sold 3,201 shares of MediaAlpha stock. The shares were sold at an average price of $10.00, for a total value of $32,010.00.
On Wednesday, April 29th, Eugene Nonko sold 26,888 shares of MediaAlpha stock. The stock was sold at an average price of $10.01, for a total transaction of $269,148.88.

MediaAlpha Trading Up 4.2%

Shares of NYSE:MAX traded up $0.43 on Wednesday, reaching $10.79. 605,930 shares of the company were exchanged, compared to its average volume of 720,192. The company has a 50-day moving average of $9.24 and a 200-day moving average of $10.06. The firm has a market cap of $672.44 million, a price-to-earnings ratio of 16.85 and a beta of 1.16. MediaAlpha, Inc. has a 1-year low of $7.09 and a 1-year high of $13.92.

MediaAlpha (NYSE:MAX – Get Free Report) last announced its quarterly earnings data on Wednesday, April 29th. The company reported $0.21 EPS for the quarter, missing the consensus estimate of $0.25 by ($0.04). MediaAlpha had a net margin of 3.37% and a negative return on equity of 147.82%. The company had revenue of $310.00 million during the quarter, compared to analyst estimates of $298.91 million. During the same quarter last year, the business earned ($0.04) EPS. The firm’s revenue for the quarter was up 17.3% on a year-over-year basis. As a group, analysts forecast that MediaAlpha, Inc. will post 1.02 earnings per share for the current year.

Wall Street Analyst Weigh In

A number of equities research analysts recently weighed in on MAX shares. JPMorgan Chase & Co. upped their price target on MediaAlpha from $11.00 to $12.00 and gave the stock an “overweight” rating in a report on Thursday, April 30th. Weiss Ratings downgraded MediaAlpha from a “hold (c)” rating to a “hold (c-)” rating in a research report on Tuesday, June 16th. Zacks Research lowered MediaAlpha from a “hold” rating to a “strong sell” rating in a report on Tuesday, May 19th. The Goldman Sachs Group dropped their price target on MediaAlpha from $13.50 to $11.50 and set a “neutral” rating for the company in a research report on Tuesday, February 24th. Finally, Texas Capital raised MediaAlpha to a “strong-buy” rating in a research note on Tuesday, June 9th. One analyst has rated the stock with a Strong Buy rating, four have assigned a Buy rating, three have given a Hold rating and one has issued a Sell rating to the company’s stock. Based on data from MarketBeat, MediaAlpha has a consensus rating of “Moderate Buy” and an average price target of $12.36.

Get Our Latest Stock Analysis on MAX

Institutional Inflows and Outflows

Institutional investors have recently modified their holdings of the stock. Caitong International Asset Management Co. Ltd lifted its stake in MediaAlpha by 5,900.0% in the 4th quarter. Caitong International Asset Management Co. Ltd now owns 2,160 shares of the company’s stock valued at $28,000 after buying an additional 2,124 shares in the last quarter. Rockefeller Capital Management L.P. increased its position in MediaAlpha by 9,917.9% during the fourth quarter. Rockefeller Capital Management L.P. now owns 2,805 shares of the company’s stock worth $36,000 after buying an additional 2,777 shares in the last quarter. Strs Ohio acquired a new position in shares of MediaAlpha in the fourth quarter worth $49,000. Quarry LP lifted its position in shares of MediaAlpha by 43.3% in the third quarter. Quarry LP now owns 4,087 shares of the company’s stock valued at $47,000 after acquiring an additional 1,234 shares in the last quarter. Finally, Tower Research Capital LLC TRC boosted its stake in shares of MediaAlpha by 28.0% during the second quarter. Tower Research Capital LLC TRC now owns 5,551 shares of the company’s stock valued at $61,000 after acquiring an additional 1,213 shares during the last quarter. 64.39% of the stock is currently owned by institutional investors and hedge funds.

MediaAlpha Company Profile

(Get Free Report)

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.